Ready, Set, Go!

For this project, PurpleCow Digital Marketing will work with our clients to create website design concepts based on best practice to create a website that increases leads.

Website with 5-8 pages of copy including a blog section customised to match client’s branding and design specification.

• Copywriting for your brand
• Brand appropriate imagery
• Mobile- first responsive design
• Google analytics and search console integration
• WordPress Security installed
• Newsletter signup integration
• SEO plugins
• WordPress basics training

PurpleCow Digital Marketing will equip your website with a user-friendly content management system, enabling seamless updates as required. Additionally, we’ll provide essential training to ensure smooth operation and maintenance of the website.

Please note that you will be responsible for purchasing any non-open-source extensions required for the content management system.

Our design and consulting services will be available at a fixed rate, as detailed in the Fees section.

Any services not specified in the Fees section are considered outside the scope of this proposal and will be treated as additional.

New Website Features

A comprehensive brief for the website will be completed upon acceptance of this quote. However, for the purpose of this quote, the following base features have been included.

Up to 8 pages of content written by PurpleCow Digital Marketing such as:

• Home Page
• About [Your Company]
• Team
• Services (Services 1 + Services 2)
• News/ Articles / Blog
• Contact Page
• Privacy
• Website Terms (legal pages)

Other Items

• Content, pages and imagery to be able to be updated by yourself
• Links to social media sites
• Newsletter sign-up form

Website Technical Requirements

• WordPress site
• Mobile & tablet friendly design
• Website staging site to be setup (where appropriate)
• Domain & hosting access to be provided by you (where appropriate)
• Google Analytics & Google Console Integration
• Backup system setup
• Wordfence defence system setup
• Rankmath SEO plugin setup

Design

• Mobile & tablet friendly design
• Bricks Theme Builder (or Astra Theme + Elementor Page Builder) modified to your brand and feel as per your style guide and brief
• Brand logos and style guide to be provided by you

Other Requirements

• Possible database (mailchimp or similar) integration

Exclusions From this Project

Integration with external CRM / Database

• Integration with portals or proprietary systems
• Social media strategy or setup
• SEO placement guarantee
• Ongoing maintenance and content updates (unless chosen as an add-on)
• Website hosting fees and domain names registration (unless chosen as an add-on)
• Security certificates (unless chosen as an add-on)
• Any costs involved with exiting current website contracts
• Written training manuals
• Lead magnets & nurture sequence for email sign-up (unless chosen as an add-on)
• Ecommerce functionality (unless chosen as an add-on)
• Brand redesign (unless chosen as an add-on)

Pre-work

Prior to your week booked with PurpleCow Digital Marketing , we will be in contact to discuss what you will need to have ready for the Website in a Week process. This will include:

• Organising materials and digital assets needed for new website, (including style guides, images, login details, hosting details, cPanel & FTP logins, servers, etc
• Obtaining full brief from you on website objectives and project outcomes (website briefing document to be provided by PurpleCow Digital Marketing with information required).
• Reviewing brief from you for implementation.

Day 1 – Research Branding & Consultation

We focus on who you are as a brand, what your purpose is, and your goals for the project. During this time, we will work with you on:

• Your brand type
• Your values
• Your website outline & wireframe keyword research
• Site mock-up and obtaining approval from you for the design concept

We will also complete a discovery interview with our copywriter to begin your copy.

Day 2 – Site Creation, Structure & Design

PurpleCow Digital Marketing focuses on getting your site online and laying out the pages as per the wireframes. During this time, we will work with you on:

• Page layout and obtaining approval from you for the internal pages.
• Writing copy and obtaining feedback on the copy
• Integrating social media
• Adding in photos & videos.

We will also complete a discovery interview with our copywriter to begin your copy.

Day 3 – Reviewing & Refining Content

We continue to work on styling and review the copy and styling with you. During this time, we will work with you on:

• Page styling and page content sign-off by you
• Writing content and content sign-off by you
• Additional services and plugins integrated

We will also have a check-in with you during the day for approximately 1-2 hours via zoom to review work done and discuss the project as needed.

Day 4 – Testing & Launch

It’s all about testing and launching on day 4! During this time, we will work with you on:

• Final revisions to copy & content
• Testing website functionality
• Review website to ensure everything works as planned, and that objectives have been met.
• Checking email sequences
• Pushing the website live.

Day 5 – Quality Assurance, Promotion & Handover

The final day is based around quality assurance, handover and training. We want to make sure you have everything you need to promote your new website.

You can also choose to complete 2 hours of training so you know to use your new website.

PurpleCow Digital Marketing expects that if this proposal is accepted within 7 days of the quote date, we will be able to commence the project on the agreed start date and complete the project within 4 weeks.

It is estimated that it will take approximately 1 week to create the new website, depending on the approval process for work completed. However, if delays occur in the approval process, the timeline will be impacted.

To make this time frame work, you will need to be available for consultation during the week. It is expected that this will take 4 hours on the first day for briefing, design and content discussion, and then 1-2 hours per day for revisions, with a final 2-4 hours on the final day for training, handover and going live.

In addition, if significant revisions are requested by you that are outside the scope of the brief, or timelines push out too far, additional charges may occur.

Payment Schedule

Payment 1 – 50% of total project cost upon accepting this agreement to secure the date and block-out the week for the team to work on your new site .

Payment 2 – 50% of the total project cost prior to the commencement of the project week.

Payment Terms

Please refer to the payment schedule. All invoices are due within 7 days of invoice date. If payment is not received, PurpleCow Digital Marketing reserves the right to stop work until further payment is made. If there are any extended delays in the development of the project, PurpleCow Digital Marketing may request partial payment for the work already completed.

Content & Images

To ensure the project experiences as little delays as possible, it is preferred that images and content be provided prior to the commencement of design. Any website text content must be provided in an editable text format (e.g. Word or Txt file, not an image) and adhere to Australian copyright legislation. Photos must be of high enough resolution to be used online. If content or images are not provided by you as described above, the project timeline will be impacted as work cannot continue beyond a certain point without appropriate content or imagery. At this point, it can be determined if you need PurpleCow Digital Marketing to provide images and content at an extra cost to you.

Delays can also be minimised by providing a thorough design brief (provided to you by PurpleCow Digital Marketing), to ensure that there is a mutual understanding of what is required by you. This can be facilitated by a website workshop or meeting with both parties prior to commencement.

Changes and amendments

Changes to the website during the design or build stages may attract additional charges. Please notify us of any potential changes as soon as possible, or contact us to find out how changes may affect the final cost of the website.

Analytics collection

You authorise PurpleCow Digital Marketing to collect analytics from the website for the purpose of evaluating the success of the website and reporting back to you. PurpleCow Digital Marketing will not release this information to any third-parties without your consent.

Confidentiality

You acknowledges that PurpleCow Digital Marketing will maintain strict confidentiality of all information provided and shall not use this information for any purposes other than to complete this project. PurpleCow Digital Marketing will not release this information to any third-parties without your consent. 30 days after the completion of this project PurpleCow Digital Marketing will remove, return or destroy all copies of confidential information (including login details) unless otherwise instructed in writing by you.

Copyright and ownership

Copyright and ownership of all new website material is transferred to you on receipt of complete payment. All content, layout, design and images remain the property of PurpleCow Digital Marketing until receipt of full payment. Once the website is complete, it will be transferred to your hosting and will be accessible via your domain name. All logins and assets will be supplied to you upon project completion or if required during the process.

Early Termination

If you wish to terminate the project prior to completion, all work that has been undertaken will need to be paid for. Termination must be done in writing and an invoice will be provided to you for work completed on receipt of written termination request. Once this invoice is paid, all assets will be given to you where possible.