Do You Need Facebook Ads?
Facebook is already the biggest social media platform with over a billion users daily. From that alone, you should be excited about the massive returns coming your way if you were to invest. Facebook advertisements help many businesses acquire new customers and build better brand awareness.
What are Facebook Ads?
Facebook Ads are the perfect way to teach your audience that they need your product or service. It is a great way to develop brand awareness and bring new people to your website.
Why you need Facebook Ads?
Facebook has a diverse audience
A big advantage of Facebook is you can pick out the specific type of audience you want. Almost everyone has a Facebook account so it is easy to filter those you want. You can advertise to people by age, interests, and location; depending on what you’re looking for.
Facebook Ads are cheap and affordable
Unlike other forms of advertising, Facebook is reasonably cheap. It is cheap to a point that you can lower your cost per acquisition. You can spend around 5 dollars and still be able to reach hundreds or thousands of clicks. This is because Facebook’s CTR (Click-through-rate) steadily increases due to improved advertising tools.
Facebook Ads are more effective than organic posts
Organic posts are basically when you don’t pay for your advertisement, it’s almost like you’re just posting on Facebook. This is not the right strategy as there is no option to boost your post and it may take a long time before it reaches an audience.
Facebook Ads increases interaction
Facebook Ads will increase word of mouth and referrals because your post can go viral. If people are interested in your business, they are likely to share it with friends and family. The ads will also allow you to remarket to people with whom you’ve already interacted.
Facebook Ads will help you find new leads
As mentioned earlier, the diversity of Facebook allows you to pick your target audience and they will be filtered for you. Another feature of Facebook is “lookalike audiences” that allows you to find similar people with the ones you’ve chosen. Finding new leads will also expand you into new markets.
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