WIREFRAME FOR HOME PAGE

The home page of most websites have many similar components. There are a number of items that we want to find easily when we use a website. This page will explain the important home page components and give a rough idea of where they will go. 

Many items should be in the place where people expect them to be e.g. menu area. We recommend not using any creative wording around the navigation of the website. We just want to make it easy for a viewer to negotiate. Below is a sample wireframe.

ABOVE THE FOLD

Above-The-Fold – content you can see WITHOUT scrolling down when your home page is first loaded.

Clean & simple navigation

Web Design Template
Web Design Template

Above the Fold Hero Area 

1. Headline:

In one single sentence (two at the most), you must answer the question that all your visitors will be asking – “What does your company do?

A good headline will answer this burning question — so it needs to short, clear and describe what you do perfectly.

You want your visitors to read your headline and think – “Hey, that’s me! I need this!

1. Sub Headline:

You have an opportunity to define your service/product in a bit more details with your sub-headline.

The brief description should answer – What problems do you solve for me?”

3. Primary Call to Action:

A Call-To-Action provides directions and asks / tells your visitors to do something – to take the next step.

This can be “call us now” or “click for a free quote”.

1. This is The Main Headline

2. This is The Sub Heading

Other text to appear with the hero image

BELOW THE FOLD

Below-The-Fold – content you only see when you scroll down.

BENEFITS

1. Benefits List:

Most websites are focused on listing out a lot of features and don’t focus enough on describing the benefits to potential customers/readers.

There is an insightful saying in marketing – “Features tell, benefits sell.”

The main question your visitors will ask is, “so what’s in it for me?” — “Why should I eat at your restaurant?” — “Why should I hire you as my photographer?”

 

Benefits List

  • List Item #1
  • List Item #2
  • List Item #3
  • List Item #1
  • List Item #2
  • List Item #3

TRUST INDICATORS

2. Trust Indicators:

Trust indicators can be customer success stories, customer testimonials or quotes, professional accreditation (industry association affiliations, Better Business Bureau score), media quotes, the number of social network shares, and display personalized blurbs about your team members to create trust.

People buy from people or businesses they like and trust.

So by showing other people like you and your brand, you can boost your credibility and trustworthiness.

Testimonial Carousel

Customer logos

FEATURES LIST

3. Features:

Features list helps your potential customers know what EXACTLY they are getting when they make a purchase.

List out your most compelling features that your visitors will want to have.

Even when the features may sound interesting, I could care less if the features don’t solve my problem or answer my needs.

Additional Content

Website Design

Heading

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Website Design

Heading

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Website Design

Heading

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FAQ's

FAQ’s

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FORMS

Form

Google Maps

Google Map

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