SOFTWARE REVIEWS

Mailerlite

One of our all time favourites! Mailerlite delivers email marketing your way! So easy to use and a very generous FREE account. 

MailerLite email marketing for small business

Mailerlite is one of the tools we use daily. They have a very generous free account and a full 30 day trial on the premium. Even if you go over the free limits, the prices are very reasonable.

Mailerlite is really easy to use and has heaps of great features. They have the following built straight into the software:

  • Emails
  • Automations
  • Newsletters
  • Landing Pages
  • Templates
  • Drag-and-drop editor
  • Popular integrations
  • API
  •  Groups
  • Segmentations
  • Pop-ups
  • Tagging
  • Analytics & reports
  • Website builder
  • Surveys
  • A/B testing
  • Plus heaps more
MailerLite email marketing for small business

The Mailerlite free account allows users up to 1000 contacts and up to 12,000 emails per month. After that you will need to start paying, but as I previously mentioned, it is very reasonable.

From an agency point of view, it is super easy to jump between one client account to another with the way they have the login set up. We have found the learning curve to be very minimal and even clients who don’t love ‘tech’ are happy using Mailerlite. 

We have great success with email marketing and automations for both PurpleCow Digital Marketing and for our clients.

Automations can easily to set up from lead magnets or on-boarding processes. It literally only takes minutes as the software is so intuitive. We also love how far we can drill down on our data and analyze exactly what is and isn’t working. 

Another great feature is not being restricted on how many groups we can create. We find using groups, segments, fields and tags a perfect way to really personalise our email marketing. 

With a really generous Free plan, most small businesses will get great value before they need to spend a cent. 

Mailerlite also has a great library of resources. Here you can find some webinars. There are videos, templates and many help docs on the website too. Mailerlite offers the Ultimate Guide To Email Marketing to get you well on your way. Alternatively, if you need any help getting started. just reach out and we will be more than happy to set up your email marketing for you or help you get started.  

MailerLite email marketing for small business

PurpleCow Digital Marketing Preferred Software

At PurpleCow digital marketing, we use a great deal of different software on a daily basis. We test and review new software or tools that have recently come into our workflow. We like to support software developers but also alert our customers and audience of new or great deals available. 

As a full service agency, we use tools in all areas of digital marketing, web development, social media marketing and PPC advertising. We are mindful of how expensive these tools can be for businesses, so we are always looking for great deals.

If you have a software you would like to see reviewed, please let us know. Also if you are a software developer, and would like to have your software reviewed or featured, we’d love to hear from you.

We do use affiliate links within reviews if they are available, as the small amount of money we may make from the links helps to support being able to make the reviews possible.


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