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5 Importance of Responsive Design for Your Websites

You’ve probably read thousands of articles that say, “Responsive design is important!” But what does it mean? Responsive design is a system where a website adjusts to the screen of the user’s device such as a laptop, tablet, or phone.

It’ll help your site become readable and looking great to another device. When your website is readable and adaptable, prospects are more likely to stay and buy your products.

Want to know more about how a website with responsive design can help you? Read below!

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Benefits of responsive design

About 67% of the population turns to their tablets and phones to surf the net. You could lose that amount of customers if you don’t make your site mobile-friendly.

Let’s take it this way: more people are on the move and would want something to match their fast-paced life. So, will you go responsive?

Reach more potential customers

By targeting the vast mobile audience, you’re reaching out to new prospects who may seem to need your services. More people are using phones these days to surf the web and make purchases – because it’s convenient. Mobile computing is highly becoming popular and business owners would not miss on that opportunity.

Get approval from search engines

Websites with responsive designs get rank higher by Google and similar search engines. Their algorithms approve of the UI and UX design of mobile responsiveness because it makes bots understand the compound aspect of the website in all platforms. Also, consumers prefer responsive design. When search engines see to this, they’ll rank the website higher because it must be a quality-made site enough to be flocked by customers.

Improves SEO

Google recognizes the site’s usability and user’s experience when a website integrates responsive design. And since it’s Google’s business to know satisfied site visitors, the search engine will rank you higher. Also, responsive designs help make your web page load faster, reduce bounce rate, and boost social sharing.

Higher conversion rates

Since you’ve created a better UX which results to longer engagement time and, it’s highly probable to convert your visitors to buying customers. A professional-looking website will drive traffic and create a consistent customer-based experienced people will love to return to.

Stay ahead of the competition

Most of your competitors are integrating responsive design, so, why don’t you? Stay alive in the competition by bringing out your own web responsiveness. Here’s also a fun fact: About 33% of your competitors aren’t even applying this design yet. Make the most of putting your business forward and get the traffic you deserve.

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What makes responsive design such a hit?

Knowing the components of responsive design helps you understand why many webmasters customize sites to various devices. Here are the core aspects of the system that makes it as it is.

Fluid Grids

As opposed to fixed grids, fluid grids scale accordingly to the user’s screen. They resize to fit the resolution of the tablet or phone which the prospect uses.

Media Queries

These days, even browsers are changing sizes and it’s not enough for fluid grids to apply their aspects within this condition. Many browsers support CSS 3that enables them to collect data from visitors and apply CSS media queries accordingly.

Resizing images

As directed by the CS code, images on the web will resize proportionally to the device used without hurting its resolution.

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Make my site responsive!

PurpleCow Digital Marketing creates stunning websites and integrates responsive web design features at the same time. That’s to ensure you get the best experience and functionality you need for your business to grow.

We’re dedicated to improve your digital life with the quality of our services.

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