How Much Do You Know about Social Media Campaigns?

A single post about your products is enough to gain customers right? Wrong. Social Media Campaigns are more than just posting images and details of your business, products, and services. You need to know about your audience demographics, content, channel, and time for posting.

And you think that’s easy?

Here’s what you need to know about social media marketing.


Close up photo of laptop with Twitter login

What is social media marketing?

Social media campaigns are marketing done through different social media channels to increase web visibility and traffic in the effort to make sales. People make use of various platforms such as Facebook, Twitter, or Instagram for brand awareness and lead generation.


Close up photo of laptop with Facebook page

How to do a social media campaign?

Marketing your content in social media should start by having a clear goal on what you want your prospects to do. It should be easily measurable and attainable to further heighten your marketing efforts. This is how we can start:

Set goals

What’s the goal of your post? How do you want your customers to react on your campaign? Your marketing should focus on a particular objective that’s attainable and measurable. Common goals such as increasing traffic, sales, leads, or brand awareness are the more common ones we’ve seen.

Research and plan

After setting your goals, it’s time to define your target audience. How old are they? What do they do? What’s their lifestyle? Are they in line with your brand’s message? What platform should you use? And what about hashtags? Your social media campaigns should reflect on your brand and to the right audience. It needs design aspects relevant to the message and audience, too.

Create social media plan

When creating a social media plan, including date and timeline, as well as the platform you’ll be using. Deciding which content best used for the occasion is also important. Will you go with a video or an infographic material? Once you sort everything out, it’s time to make that content go live. You can also do an A/B split testing to see which campaign works best for your business.

Monitor and engage with the audience

When your campaign runs, expect people to comment or ask about your business or products. This is the perfect time to engage with your prospects and get them to convert to leads or sales. Monitoring your campaign’s takeoff will give you an idea how prospects are responding to your post. Use an analytics tool to see different age groups, interests, and region.

Gather campaign retrospective

Did you get enough leads? It’s time to push them to your customer relationship management tool (CRM) or email automation software. If it was sales-driven or website trafficking you want, compare it to your goals and web analytics if it’s a success or failure.

Now, do you think that’s easy? Many business owners often hire an SMM specialist to focus solely on leveraging their social accounts. Tell me, what are the best social media practices that can capture the audience?


Close up photo of mobile phone with Instagram photos

Best practices for social media content posting

Need content ideas for your social media campaigns? Here are what we’ve guessed and seen so far.:

1.) Post a question or a poll

2.) Caption this

3.) Event promotion

4.) Share funny, inspirational quotes

5.) Fill in the blanks

6.) Photo with customers

7.) Link to news or blog article

8.) Video

9.) Trivia

10.) Infographics

11.) Recommend general product

12.) Share a meme

13.) FAQ

14.) Industry-related events

15.) Prizes for information exchange

We do hope these 15 best practices can help you garner the traffic and sales you want. Additionally, we understand that businesses find it hard enough to keep track of their social media marketing tactics. So, why not hire the best SMM specialist?

At Purple Cow Digital Marketing, we integrate award-winning SMM strategies to grow your business. We make sure that your brand gets heard by the audience in order to convert them to real-time sales.

We only deliver the best practices to our clients as you get to work with our dynamic team of skilled individuals. Contact us today for more inquiries!

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