​​Do You Need Better Social Media Presence?

For small businesses, marketing strategies are of utmost critical for them to grow and foster loyal relationships among prospects. The best digital strategy small business owners should invest is in maximizing their social media presence. Developing and optimizing your social profiles will take time and effort, but the benefits, in the long run, will be worth it.

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social media presence

What is better social media presence?

Creating a better social media presence isn’t just about gaining followers. Being genuinely helpful and not just spammy will get you a long way to improving your social media presence. 

Above all, you need to start with a social media strategy. Understanding your audience, setting goals and building your brand voice will help you build a quality social media presence. 

How to improve your social media presence?

What you need is to have constant engagement with your audience, and for you to reach your marketing objectives. Remember, while putting up your social profile, you need to put in the effort to cultivate the benefits for your small business.

Set SMART goals

Planning ahead of time is to define your goals, marketing objectives, and strategy. Most business owners when asked why having a social media presence, they only say, “Because, everyone has one.” When placing yourself online, it’s best to tackle certain issues to maximize your digital presence.

Choose and adapt to multi-platform channels

Identify which social platforms work best for your business. Nowadays, people expect you to have a multi-channel for your store. No two platforms are the same, and that’s why you need to adopt creative approaches and knowledge of your audience.

Curate your content

Try creating a content schedule or timeline for your customers. For instance, you would want to post videos every Thursday and a little human-interest story every Tuesday. Developing an editorial calendar allows you to see possible content you can distribute through the current month. If there’s a holiday coming up, you can curate appropriate posts for that as well.

Choose the necessary tools to create and publish content

Creating content can be time-consuming – but staying active on your profiles is necessary. You can use online tools or applications to help you stay on track. For one, there are web-based design applications where you can make social media posts, banners, graphics, and more. It comes with free and paid images and templates to get you started.

Engage your audience

It’s called “social” for a reason. Try actively engaging your customer by responding to their queries. You can also engage with them by:

Keep a well constant presence on your channels

You do want to be active for your audience, but you don’t have to spam your channels with your content as well. Keep a balanced presence on the platform. For example, limit your Instagram posts up to 3 max a day – or better yet, once a day.

Evaluate your posts

Monitor your progress whether your social media campaign and posts reached your goals. Almost all social platforms have built-in metrics to help you understand your reach and engagement. If there’s something amiss, you now know what ticks your customers to entice them.

How to improve your social media presence?

professional social media presence

What PurpleCow Digital Marketing can offer you?

PurpleCow Digital Marketing offers quality social media management services to improve your business’ brand awareness, revenue, and authority in the industry. We understand that no business is alike and we want to tailor our content management with your brand.

  • Social media posts
  • Profile creation and design
  • Social media auditing
  • Brand reputation
  • Content management and strategy
  • Monthly reports

From market research and execution of strategies to competitive analysis and optimization, PurpleCow Digital Marketing delivers tangible results from data-driven strategy.






​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal


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