Code of Ethics

At PurpleCow Digital Marketing, we believe that people come first. We are dedicated to treating our employees, clients, and partners with respect, empathy, and fairness. We value diversity and inclusivity, and strive to create a supportive and collaborative work environment where everyone can thrive.

We are also committed to providing the highest levels of customer service. We understand that our clients rely on us to deliver high-quality services and solutions, and we take this responsibility seriously. We strive to exceed our clients’ expectations by listening to their needs, communicating clearly and regularly, and delivering timely and reliable results.

We believe that our people-first approach and dedication to customer service are integral to the success of our company and the satisfaction of our clients. We are committed to upholding these values in all of our interactions and relationships.

Web Development Agency- Code of Ethics

As a web development agency, we are committed to the highest standards of professional conduct and integrity. Our code of ethics serves as a guiding principle for the actions and decision-making of our employees and contractors. It outlines the values that we hold dear and the responsibilities that we have to our clients, our colleagues, and the broader community.

By adhering to this code of ethics, we aim to build trust and confidence in the services that we provide, and to uphold the reputation of our company as a responsible and ethical business. We recognize that our work has the power to impact the lives and businesses of others, and we take this responsibility seriously.

We encourage all of our employees and contractors to familiarise themselves with this code of ethics and to strive to embody its principles in their daily work. Together, we can create a culture of integrity and excellence within our organisation

SEO Agency - Code of Ethics

As an SEO agency, we are committed to ethical SEO practices and to following industry best practices. We believe that the long-term success of our clients depends on the credibility and trustworthiness of their websites, and we strive to help them achieve this through white hat SEO techniques.

We do not engage in any spammy or deceptive tactics to manipulate search engine rankings. Instead, we focus on creating high-quality, valuable content that meets the needs of our clients’ target audiences and helps to build their online presence in a sustainable way.

We also recognize that SEO is a constantly evolving field, and we stay up-to-date with the latest guidelines and algorithms set forth by search engines. We believe that honesty, transparency, and a commitment to continuous learning are key to maintaining our white hat SEO ethos.


What is a code of ethics?

A code of ethics is a set of guiding principles that outline the values and behaviours that an organisation expects from its employees and contractors. It serves as a reference point for decision-making and helps to ensure that the organisation is conducting itself in an ethical and responsible manner.

Why is it important for a web development agency to have a code of ethics?

A code of ethics is important for a web development agency because it helps to establish trust and credibility with clients, partners, and the broader community. It demonstrates the agency’s commitment to professional conduct and integrity, and helps to ensure that the agency is meeting its responsibilities to these stakeholders.

What are some examples of ethical principles that might be included in a code of ethics for a web development agency?

Some examples of ethical principles that might be included in a code of ethics for a web development agency include honesty, transparency, fairness, respect, and responsibility. The code might also address issues such as confidentiality, data protection, and intellectual property.

How does a web development agency's code of ethics apply to its employees and contractors?

A web development agency’s code of ethics applies to all of its employees and contractors, regardless of their role or level within the organisation. It is expected that all individuals will familiarise themselves with the code and strive to embody its principles in their daily work. Failure to adhere to the code may result in disciplinary action.