Services

What Makes Our Websites Stand Out?

We Deliver Digital Marketing Services And Web Development Services That Will GROW Your Business

Digital marketing services for scaling businesses and whitelabel deliverables for digital agencies.

PurpleCow Digital Marketing is one of the best marketing agencies in Australia.

We Offer a Complete Range of Web and Digital Solutions to boost your website traffic:

Table of Contents

Website Design

Web design is one of the most important aspects in developing a website. A web designer works on appearance, layout and content to create an excellent user experience for visitors which will lead them down their conversions path straight away!

We offer a premium WordPress website design service  with a difference that is created with search engine optimisation in mind. We are dedicated to helping businesses grow with our strategic design.

Custom Web Design

A custom website design allows you to structure your site around the marketing strategy. You’ll have full control of how it’s built, so that every detail is tailored specifically for what works best with who YOU ARE! Custom web-builders offer many benefits over traditional “off the shelf” or template designs. Custom web designers are more flexible and easier on deadlines because we can make changes quickly when something new arises or new information surfaces during creative process. This ensures customer satisfaction all along through and means you will have a website that is as unique as your business. Our process offers full transparency to the design process. 

What is custom web design and development?

Custom web design and development are essential for giving your website a personal touch. Your business can partner with an agency’s creative team to give it that unique user experience not found in most drag-and-drop templates. 

A custom site will allow you the freedom of designing every aspect from scratch, using new technologies or building upon what has been established before while still maintaining affordability because so much work goes into making sure all content is indexed by search engines.

There are 4 major phases to custom web design: 

  1. project discovery
  2. ideation and information architecture
  3. user interface design
  4. testing and evaluation after launch

Strategic Web Design

What does a strategic designer do?

Strategic designers are problem-solvers. They use their skills to bridge the gap between what is needed and how people interact with it by understanding users, which ensures that strategies will be appropriate for each stakeholder. Strategic design gives you an advantage over your competitors, since we analyse what they are doing, then do it better.

The purpose behind strategic design thinking isn’t just coming up with cool graphics or logos; rather, this process creates an experience tailored specifically towards your audience – whether they’re customers/clients , employees or other business partners. Strategic web design is an integral component to quality digital marketing services.

10 Tips To Help You Build a Great Website Strategy

  1. Define your target audience
  2. Establish 3-5 top goals.
  3. Determine you branding strategy.
  4. Create a site map.
  5. Perform keyword research.
  6. Write great copy, optimized for on-page SEO.
  7. Develop a professional, responsive website.
  8. Build web-pages as landing pages.
  9. Create an Analytics Strategy
  10. Test, Test, Test

10 Tips to Help You Build a Great Website Strategy

Agency White Label Services

A white-label agency is a digital marketing service that does the work for another company, but gives credit to its original client. White label services are a way for companies to offer their own product without having the time or resources needed.

White-labelling can take many forms, such as web design and SEO work; however it’s most often found in cases where these industries would like their products handled by someone else so they don’t have all of this responsibility themselves!

Agency White Label Web Design

With our white label web design service, you can package the best of what we offer into a brand that’s uniquely yours. You get full branding for your business without having to worry about hiring an expensive third party company or spending hours trying find one who fits within budget requirements!

Agency White Label Web Development

What is White Label Website Development? A white label web development service creates websites without endorsing them as its own. In simple terms, a white-label website is like ghost-writing for publications that never mention who wrote the article or blog post; you just take credit when someone reads it and links back to your site in return! So with white label website development, your agency can sell the website as your own, but we will do the work.

It means you can focus on sales and customer relationships and not need to worry about all the tech and bring the project together.

Agency White Label Project Management

Are you struggling to find a great project manager for your digital marketing services agency? We offer a white label project management service so you can feel confident that your websites are being delivered on time and on budget.

Agency Playbook

For any sporting event, you need a playbook to know what plays are going on and how your team should act in every situation. A Digital Playbook is the same for digital marketers – it contains descriptions of various offensive/defensive strategies that can be used by companies online so they have success with their marketing campaigns!

A playbook is a plan that can be used in any situation to achieve the best possible result. A digital playbook provides strategies and approaches for your team’s success online.

What is a marketing playbook?

Marketing is a complex system that requires careful planning and optimization to ensure maximum ROI. A marketing playbook defines the key messages, types of communications (including social media), best practices & techniques for maximizing your return on investment no matter what type you’re looking at – whether it’s brand awareness or lead generation!

What is a brand playbook?

The Brand playbook is an essential tool for any company looking to establish guidelines and enforce consistency in all communication, whether it be via their website or social media posts.

Digital Marketing Services

Are you looking for digital marketing services that connects you with your existing and potential clients. Find out how we can help you today.

Digital Marketing Services are professional services that help market or advertise your business online, like through search engines and social media platforms. They focus solely on digital channels versus traditional marketing methods such as print ads in magazines, TV and other print media with no interactive capabilities.

Our holistic approach and results-focused marketing is developed to generate more enquiries and improve your online presence. We have many years of experience and industry knowledge and are the experts you are looking to work with.

Strategic Digital Marketing Services

We help you develop a strategic digital marketing campaign directed at your target customers, maximising your advertising dollar. We spend time researching your ideal prospects and create steps to build advertising strategies to meet your business goals. 

Your company’s digital marketing strategy should be thoughtful and strategic. A well-designed plan will help you attain specific goals through carefully selected channels that are most effective for achieving the desired outcome, such as paid media versus earned ones.

A sound campaign starts with understanding what outcomes we want to achieve in our market research stage – whether these objectives pertain directly or indirectly (through lead generation). It also requires a deep dive into who is targeting those consumers; which mediums work best when delivering messages customers find compelling?

Some businesses get better traction with search engine marketing and others may benefit from PPC or google ads. It will depend on the target market and where they hang out and the customer journey as to what will be the best return on investment.

Email Marketing

Email marketing is a great way to keep in touch with your customers and provide them more information about what you have going on. You can use this form of communication for announcements, discounts offers or other special notices that might be relevant – it’s up to the individual business owner!

Business Automation

The future of business is digital. Technology has advanced our society to the point where automation — using software and machines instead human power—is able take care jobs that were once done by hand, like printing reports or making copies in an office setting!

Strategic Digital Roadmapping Workshops

For any organization to successfully transform into a digitally-focused enterprise, they must have an organized roadmap in place. A well thought out digital strategy document outlines the goals and objectives for new technology as well as other key initiatives that will help achieve them all at once!

Social Media Marketing

We all know it is essential to maintain a good social media presence, but seriously, who has the time? We can show you how to maximise content you produce and set up automatic feeds.

The term “social media marketing” refers to the use of social networks and internet-based applications, such as Facebook Instagram or Twitter in order to market products. SMM has many benefits including data analytics tools that allow marketers monitor their success rates with different strategies for increasing these numbers over time; this is something we can help you achieve too!

Restructure your brand’s digital growth with PurpleCow Digital Marketing’s Omnichannel Approach

PurpleCow Digital Marketing provides the full spectrum of Digital Marketing services, from Social Media management to Website Design and Development. These services are designed to create a cohesive approach your brand’s digital presence.

Working as a team, PurpleCow will help you identify and implement the best techniques available for each platform so that they work together as one cohesive marketing plan.

In today’s competitive market place it is crucial for businesses to have a multi-channel Marketing Strategy in place. If you’re looking for a digital marketing agency in Brisbane, look no further!

Why should your business use digital marketing services?

With ever increasing numbers of people using the Internet to search for products, services and information, it makes sense that if you have a website it should be visible on the first page of Google. With our expertise in SEO we can ensure this happens. We use best practices to elevate your business online above the competition.

Online Marketing Services Proven to Increase Leads, Sales & Revenue

Digital marketing is the process of promoting and selling products or services through online channels. It can include everything from website design and development to search engine optimization (SEO), email marketing, social media marketing, and Pay Per Click (PPC) advertising.

When done correctly, digital marketing can be an incredibly effective way to reach more customers and engage with your current audience.

Using methods such as SEO will increase your rankings and get your website higher on the search results giving you a better chance of conversion. 

How Digital Marketing Services Drive Business Growth?

The Internet has changed the way people search for information, shop, research products, and connect with businesses. Businesses that are spending time and resources on digital marketing are seeing positive results in their business growth.

PurpleCow Digital Marketing can help your business develop an online presence that includes a website, social media profiles, blog posts, SEO and more.

PurpleCow Digital Marketing is a place for businesses to find success. Whether you’re looking to boost traffic or build brand awareness, our team has got your back!

SEO Services

SEO ( Search Engine Optimization ) can help your business rank higher against major search engines such as Google, Bing and Yahoo. Using best practice and white hat methodology means your SEO strategies and SEO campaign will boost your search traffic for the long haul.

A simple but effective way to get your website noticed is through blogging. We can advise you on the best practices for developing a successful blog strategy and show you how to optimize it so that it ranks high in search

What Are SEO Best Practices?

  1. Add Your Main Keyword Early On In Your Content
  2. Write Unique Titles, Descriptions and Content
  3. Optimize Your Title Tag for SEO
  4. Optimize Your Site’s Loading Speed
  5. Track Your Results With The Google Search Console
  6. Optimize Images for SEO
  7. Use Internal Linking
  8. Publish Amazing Content

https://backlinko.com/hub/seo/best-practices

Website Audits

It’s important to conduct website auditing before large-scale SEO or redesign projects because it can help determine whether your site is optimized for the best possible results. You should also look at what needs improving if necessary, and how you will implement those changes in order achieve higher performance levels quicker than ever before!

https://blog.hubspot.com/marketing/website-audit

Content Marketing

With content marketing, you can develop and share relevant articles to attract an audience. You will also have established your expertise in this field by promoting the brand awareness of what it is that you sell on behalf for customers who may want more information about how buying from you would benefit their life or business.

https://mailchimp.com/marketing-glossary/content-marketing/

Backlink Audits

A backlink audit is the evaluation of all links pointing to your website. It can be done manually, but it’s recommended you use Google Webmaster Tools for an easier and more accurate process that will save time in identifying those with issues like keyword spamming or artificial linking schemes.

https://www.semrush.com/blog/backlink-audit/

Backlink Strategies

The importance of a backlink strategy cannot be overstated in 2022. Backlinks are created when another website links to your site, and they’re often used as an outside endorsing resource for the page that issued them! 

The need comes from both parties relying on these external sources- so it’s important not just because its good manners but also could really help boost traffic numbers by getting more people looking at what YOU have going up there (literally).

https://backlinko.com/hub/seo/backlinks

Branding

Business branding is an important way to identify your business. It’s what customers see when they interact with the company, like in their marketing materials or on premise at a store location. A strong brand can be seen as more than just having a logo – it’s reflected everywhere from how you dress up employees and run events for them to whether there are signs advertising discounts available only during certain times of day because this will make potential clients want stop by!

Looking for inspiration? Check out our recent web development services and business logo projects.

Graphic Design

Graphic Design is a process of using visual Composition to solve problems and communicate ideas through typography, imagery colour & form.

A logo is the face of a company. It helps to build its brand image, and designers can be in charge of designing one as well! They’re also key when it comes developing exclusive mobile apps or social media pages that will promote businesses like yours across different platforms online such Twitter feeds for example – all these things collectively help increase your business’s visibility among potential new clients who may not know about you yet. 

Graphic Design can be used for logos, icons, print material, infographics, video content in conjunction with other marketing tactics to develop your business brands. 

Professional Logos

Logo design is an integral part of branding and helps you create connections with your customers. A professional logo can also be used as a tool to attract new clients or heighten customer retention rates, all while boosting brand loyalty for companies who use them wisely!

Your company’s logo is the face of your business. It should be unique, memorable and represent what you stand for in a way that makes customers want to buy from or do work with you – after all they’re looking at this symbol every day when making decisions about who will best serve their needs! 

Unified Branding

A united branding approach enables companies to deliver one coherent experience for their customers. The goal is not just putting out different messages but rather creating a similar tone of voice across all services and products so that people will feel welcomed when visiting your website or interacting with you in person, whether they are looking at marketing material or ordering takeout.

Branding Guidelines

Brand guidelines are documents that give instructions on how to communicate your brand. They outline the visual details, as well important notes about company’s voice and tone of messaging for all social media platforms.

Developing brand guidelines is an important way to keep your branding cohesive and on-point. Having this document will also help new employees quickly learn about how to represent the company in a way that is accurate and consistent with what you want customers to see.

Website Support & Training

We offer training so you can maximise your shiny new website via Zoom.

Our training covers the basics of WordPress, SEO and digital marketing so you can feel confident updating your website on building your online presence.

We will help you find answers to your questions and guide you through content editing, publishing posts and keeping up-to-date with industry trends!

Website Care Plans

Website care plans are essential for making sure your customers can find and hire you, buy from or sell to you. All the services included in a website maintenance package will help us maintain security on our site so that no one is slowed down while browsing it.

Website care plans are a great way to make sure your website is running smoothly. You can select from several services that will be tailored specifically for you, and all in one low price!

Ad hoc WordPress Support

We don’t just build a website and run. Here at PurpleCow Digital Marketing we’re in it for the long haul! We provide as much (or as little) support, so you have peace of mind that your site is running smoothly after launch with our dependable technical solutions services.

SEO Training

Search engine optimization is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this SEO training, you’ll learn all things related including site optimization with a focus on keywords in order for it rank higher during searches by users looking up information about these topics online. We will also cover link building which includes linking pages from external web sources like blog comments or forums .

WordPress Training

So you have a stunning shiny new website…..but how do you make the most of this business asset? We offer training to enable you to be able to use your website to its potential

Digital Marketing Training

Digital Marketing is a process of using digital technologies, including mobile devices and the internet. The training covers a range of platforms such as social media websites like Facebook or Twitter to search engines that show up when you type something into Google Websearch. You’ll learn how these channels can be used for advertising your business in order reach potential clients who might not know about it before!

The coursework involves learning different strategies- some useful while others less so – but they’re all broken down step by step through workbooks, workshops and zoom calls with trainers.

digital marketing services FAQ

What is digital marketing?

Digital marketing is the process of creating, managing, and executing a digital marketing plan across a variety of channels. Digital marketing encompasses everything from email marketing to social media to search engine optimization (SEO).

There are many services that fall under the umbrella of digital marketing. Some of the most common services include:

What are the digital marketing services?

  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Website Design & Development.
  • Pay Per Click (PPC) Advertising.
  • Email Marketing.
  • Content Marketing.
  • Take a Major Step in Your Online Marketing.

What are the 7 types of digital marketing?

Remember there are seven types of internet marketing:

  • Social media marketing.
  • Influencer marketing.
  • Affiliate marketing.
  • Email marketing.
  • Content marketing.
  • Search engine optimization (SEO)
  • Paid advertising (PPC, SEM, etc.)

What are the best digital marketing services?

The most common (or most in-demand) digital marketing services, however, include:

  • SEO.
  • PPC.
  • Content marketing.
  • Social media marketing.
  • Social media advertising.
  • Email marketing.
  • Web design and web development.

Affordable Web Design Redcliffe

We are dedicated to helping small business grow with our dedicated web marketing services and web development services. We are local just like you! Based at Scarborough on the beautiful Redcliffe peninsula. We are dedicated to help small business grow with our digital marketing strategies and website design. Every business needs a digital presence to be competitive today. We create amazing WordPress websites and have a driving passion to help small business professionals to maximise their online impact.

Affordable web design Redcliffe based. We are able to service local and remote clients for all their website design and digital marketing needs. We are genuinely passionate about helping you grow your business. We want to see you live the lifestyle you want to live, not just make the money you need to survive

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