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Do you Need Digital Marketing?

Digital marketing is an instrument for maintaining a positive connection between you and your customers. It can improve audience reach through websites, social media, newsletters, and more. Digital Marketing reduces the cost of advertising products and services. It also helps maintain your reputation in the community in various ways.

Digital Marketing for Business

What is Digital Marketing?​​

Digital marketing has become the most significant instrument for effectively reaching consumers. For instance, social media marketing is the promotion of businesses on social media sites to boost sales. Email marketing is an efficient and low-cost method to advertise your business.

Search engine optimization (SEO) is the process of increasing website traffic by integrating organic practices to improve search engine results. Mobile marketing includes modifying websites to become more responsive, adjusting ad sizes for mobile visibility, pushing in-app notifications, or SMS blast. Likewise, an online store acts like an extension office where you can promote products to a broader audience.

Advantages of Digital​ Marketing for businesses

Customer engagement is crucial to your business. Digital marketing is an instrument for maintaining a positive connection between you and your customers. And, do you know the best way to capture the audience’s attention? Create fun and informative content such as how-to posts, listicles, infographics, videos, buying guides, or tutorials.

Branding is more than just pretty colour schemes, visuals, and taglines. Branding is about your personality and how to meet customer’s expectations. And now that marketing has expanded virtually, people are expecting visibility from you online. Being on the trend has its perks. For instance, doing transactions on the web can earn you cookie points from customers. Digital marketing can improve audience reach through websites, social media, newsletters, and more.

Digital marketing helps maintain your reputation in the community in various ways. For instance, a website can create a buzz around your company because you have an online presence to engage with customers. If you continue building your blog and guest posting to other sites, you’ll be creating an authoritative voice within the industry. Also, be active in answering online reviews whether they’re negative raves about your company, and offer solutions to the problem.

Having no online presence means having no existence at all. That’s how people perceived a business that has no website or, at least, one social media account – sketchy. Also, having poor content on the site will lead to speculations whether your intention of doing business is any good.

An online store acts like an extension office where you can promote products to a broader audience. More and more people get to see your items and will purchase in time or so. People who live far away from your physical space will benefit from purchasing online and having their goods delivered on their doorstep.

One advantage of digital marketing is that it reduces the cost of advertising your products and services. With traditional marketing, you need to hire a team, print hundreds of materials, and distribute those ads around the city. Meanwhile, with digital marketing, you can even start promoting your products for free. Creating a website costs an average of $10 per month, and signing up on social media accounts won’t cost you a dime. When your business grows, you can purchase additional features to boost your digital marketing strategy.

What PurpleCow Digital Marketing can offer you?

PurpleCow Digital Marketing offers quality and progressive services for effectively reaching your consumers. What you need is a comprehensive digital approach focusing on your target audience, with in-depth business assessment, and continuous planning, execution, and evaluation.

Google and Facebook Ads

Using keywords and competitor analysis, we optimize your content and campaigns for better click-through rate advertisements to appear on search engine results pages (or SERPs) like Google.

Social Media Marketing

Our Social Media Marketing services help promote businesses on social media sites to boost sales, increase brand awareness, and improve customer engagement. We make sure that each channel has a certain dynamics when it comes to presenting your brand.

Search engine optimization (SEO)

SEO is the process of increasing website traffic by integrating organic practices to improve search engine results. We do on-page SEO strategies keyword targeting, link building, content creation, social media sharing, and technical modifications.

Email marketing

As the name implies it’s the use of email to promote products, news, and updates, blogs, or discount offers. Email marketing is an efficient and low-cost method to advertise your business. More and more people turn to newsletters to get the latest news on their favourite brand.

Mobile responsiveness

Mobile marketing is the strategy of reaching customers on their smartphones, by optimizing websites, social media, and, apps specifically for mobile. This includes modifying websites to become more responsive, adjusting ad sizes for mobile visibility, pushing in-app notifications, or SMS blast.

Content marketing

We focus on creating engaging, informative, and valuable content to attract an audience, boost brand awareness, and convert leads to purchasing customers. This entails which content is best suited for customers and how to create, distribute, and measure their effectiveness.

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