Outsmart the Competition With Our Keyword & Competitor Analysis

As you know, online competition can be fierce! With our keyword & competitor analysis services, we can help you outsmart the competition. We’ll take a peek at your competitor’s keywords and rankings and uncover key insights into your competitors on your behalf in order to give you an edge over them.

If you want to rank well in organic Google search, you’ll need to consider keyword research and competitor analysis for your business.

Competitor & Keyword Analysis

If you want to beat your competitors, you will want to focus your search engine optimization (SEO) efforts on competitor keyword analysis when creating better content as keyword and competitor analysis define and strengthen search intent.

Competitor analysis allows you to study your rival’s marketing strategies, keywords, and content to predict their activities enough for you to take action and stay ahead of the market.

Keyword research is the basis of every SEO campaign for better digital marketing practices and using popular and relevant keywords helps structure your content for organic traffic in the long run.

There’s no shame in taking a look at your competitor’s activities. After all, you want to know what ticks your potential customers’ likes and dislikes. Plus, a little competition is good – unless you copied their exact marketing science and get framed for it.

An orange pixellated camera image analyzed for keyword competition.

Know Your Competitors and Their Weaknesses

Knowing your business competitors, strengths, and weaknesses can help you adjust your strategy to target the same market more efficiently. You can use this data to create content that provides value to searchers.

an orange pixellated image of a man holding a gun.

Understand What Works in Your Niche

By understanding what works in your niche through an SEO competitive analysis, you can create a better marketing plan for your business. You can analyze which topics are gaining traction and create content that is relevant to the current market trends.

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Learn How Saturated the Market and To Counter It

Conducting an SEO competitor analysis to understand how saturated already the market is, will definitely help you craft more effective, engaging, and converting content that stands out from the crowd and counters the competition.

Grasp How Your Competitors are Faring in the Industry

Are your competitors doing much better than you? How do they fare well in the industry? Competitor keyword analysis gives you a glimpse of how your nemesis strategizes, executes its campaigns, and how you can do much better.

Appropriate SEO Techniques for Your Site and Industry

When you understand your competitor, its SEO techniques, and success rate, you get the idea and employ a similar yet appropriate tactic to increase your chances in search engine results pages.

These SEO techniques may start from competitor keyword analysis that will help you determine the kinds of keywords that are used most often by your competitors and in the industry.

Through competitor keyword research, you’ll have a glimpse of competitors’ keywords they use that you aren’t. But with us, we’ll help you find keywords that you lack such as:

Relevant Keywords and Through Keyword Research

So, what are the keywords your competitors rank for and are using? Through competitive keyword research, organic keywords and key phrases to use for your website will give you a competitive edge.

As we look at the competition, the content, and what they are ranking for, we can compare with the type of content you have already produced – and make suggestions on how we could optimize your SEO strategy further.

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Keyword Research

For you to top the search engine rankings in the organic search results, we'll do a thorough keyword competition analysis and research first using a keyword tool that will assess ranking difficulty.

Keyword analysis using a magnifying glass on a computer screen.

Keyword Difficulty

When doing competitive keyword research, you'll have to take note, of not just the keyword difficulty, but also the search volume of your target keyword. We prefer high volume but it's much easier to beat the rank with low-difficulty keywords.

A line graph depicting orange and yellow bars.

Keyword Gaps

Probably you’re using the same keywords all over again, but, maybe there are newer ones to craft campaigns with. A keyword gap analysis allows you to see which ones have a higher volume of searches and which keywords you haven't used yet.

Clearer and More Effective Campaign and Content

You craft better content with users engaging with it and by tailoring your content and campaigns with the keywords used by your prospects, they get connected to your site through high-content keyword usage.

Competitor keyword analysis helps you to easily determine the best keywords to use for your campaigns or content. You won’t have to waste precious time and resources anymore trying to chase after hard-to-rank keywords.

You can now get excellent search engine visibility and higher-quality traffic for your site just by getting the idea from your competitors. You can also plan better and more effective campaigns and have clearer goals, based on your competitors.

Review, Results, and Measure Strategies

Leverage competitor keyword analysis to not only review your current strategies but also accurately measure their effectiveness. This will allow you to identify and capitalize on all the opportunities for ranking highly in search engines, as well as a list of keywords that are driving traffic from competitors.

Monitoring your competitor’s SEO efforts can help you learn from them and identify any high ROI keyword opportunities to improve your own search engine optimization strategy. With this, you can implement that to your website and measure the performance later on and re-adjust if needed.

Overall, utilizing competitor keywords and SEO competitor analysis is a great way to ensure that your website has the best chance of success and by understanding what keywords are most successful for competitors, you can adjust and refine your own campaigns and strategies accordingly.

Get Ahead of Your Competition With Us

Keyword research and competitor analysis are the foundation of your content and campaigns. You can do this on your own, but, it’ll take all your time and effort to finish your study. PurpleCow Digital Marketing is here to help you spy on the competition.

We’ll analyze and compare a particular keyword found on their websites and highlight any gap in coverage that you can take advantage of. You can use this data to create blog posts or other web pages on your site to target different search terms.

We can do keyword research services to help you find high-quality keywords that are related to your business, turn those into opportunities for content creation and provide you with the traffic and search volume for those keywords to give you a more complete picture and help you strategize better chances of success.

Rather than going alone, why not enlist the help of our professionals for your competitive analysis? With over 10+ years of experience in marketing research and studies, we’ll delve into your competitor’s keywords and craft a plan to put your campaigns into the spotlight.

Contact PurpleCow Digital Marketing today and we’ll get sleuthing for you.

Keyword and Competitor Analysis FAQs

What is competitor keyword analysis and why is it important for my business?

Keyword and competitor analysis is the process of researching and analyzing the keywords and strategies used by your competitors in order to improve your own online visibility and search engine rankings. It is an important aspect of SEO and digital marketing as it helps businesses understand their target audience, identify opportunities for improvement, and create effective strategies for driving more traffic to their website.

How is competitive keyword analysis done?

Keyword and competitor analysis typically involve using tools such as Google Keyword Planner, SEMrush, Ahrefs, etc. to research keywords and analyze their search volume, competition level, and related topics. It also involves analyzing the websites and online strategies of your top competitors in order to identify areas where your business can improve its own online presence.

How can keyword and competitor analysis help my business grow?

Keyword and competitor analysis can help your business grow by identifying new opportunities for reaching your target audience and increasing visibility in search results. It can also help you create more effective SEO and digital marketing strategies by understanding the keywords and strategies used by your competitors. Additionally, it can help you track your progress and make data-driven decisions to improve your website’s SEO and online presence over time.

What are the benefits of hiring a professional for keyword and competitor analysis?

Hiring a professional for keyword and competitor analysis can provide a number of benefits, including access to specialized tools and expertise, the ability to save time and resources, and a more comprehensive and accurate analysis. A professional can also provide guidance on how to implement the recommended changes, and provide ongoing support and monitoring to track the progress and make adjustments as needed.

How often should I conduct keyword and competitor analysis?

The frequency of conducting keyword and competitor analysis depends on the industry and the rate of change in the market. It is recommended to conduct the analysis at least once every quarter, or more frequently if there are significant changes in your industry or if your business is launching new products or services.

Is spying on your competitors illegal?

No, spying on competitors is not illegal. It is a common practice in business and marketing to analyze the strategies used by competitors in order to identify areas for improvement and develop better strategies for your own business. However, it is important to note that this activity should be done ethically and with respect for your competitor’s rights.

A person is conducting keyword research on a computer.