​​Do You Need to Take Control of Your Reputation Management?

Do you know what your customers say about you? Will they see a negative review around your brand? You need to build and maintain a positive online reputation for your business. Creating a favourable image for your business through digital marketing builds a positive buzz around your company to build up credibility.

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reputation management

What is reputation management?

Reputation management makes use of media strategies (content creation, social media management, etc.) to create and maintain a positive image of a brand or mend a bad press.

Reputation management is a combination of strategies (e.g., content creation, review monitoring, social media management) to build and maintain a positive reputation or repair a negative one.

Successful statistics on having an online reputation management

In a survey spearheaded by TripAdvisor, they were able to collect helpful statistics that can help business owners be more encouraged to adopt reputation management strategies.

In their results, it showed that 98% of customers found online reviews reliable, and 92% of customers said that businesses’ social media presence and engagement is an important factor as well. With this said, the implications of reputation management are highly connected and business owners can actually make use of these data to boost their operational performance.

What reputation management does to your business?

Reputation management creates credibility; it also allows you to have better control over how you want the public to perceive your brand. Gaining positive recognition will also widen your business’ reach so you can attract more customers and boost your sales.

But, what isn’t considered reputation management? If the problem is more on management, organizational, or behavioral borderlines, it’s more of an internal concern.

Proper online marketing tactics, however, allow people to find your website or article posts more frequently as it is expected to be on top of the search lists of various search engines. It boosts your credibility as a brand, allowing more people to trust and see your brand as one of the leading kinds of its industry.

reputation management

What PurpleCow Digital Marketing can offer you?

At PurpleCow Digital Marketing, we create and tailor reputation management strategies to each individual or business situation. We understand that different businesses have different stakes on their reputation. We’ve encountered clients with different problems such as:

  • Managing bad reviews and business listings
  • Little to no relevant information on your site
  • Creating a brand or authoritative name in the industry
  • Introducing major improvements from previous operations

And, many more! With this in mind, PurpleCow Digital Marketing will craft new landing pages and optimize your business branding identity. We will also be creating content highlighting your products and business facets to help turn you to an authoritative voice in the industry.






​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal


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