Detect Problems That Can Hurt Your Business via Our Technical SEO Services.

If you’re a business owner and running a website, then you need to be concerned with technical SEO. Technical SEO is one of the most important aspects of SEO. It’s what ensures that your website is technically sound and can be properly indexed by search engine spiders.

While technical SEO can be complex, it’s important to remember that the benefits can be huge. By optimising your website for visibility and indexing, you can help your website rank higher in search engine results pages (SERPs), improve your click-through rates (CTRs), attract more website visitors, and better conversions.


Technical SEO

Technical SEO is a subset of search engine optimization that is often overlooked but is essential to getting good search engine rankings. Technical SEO refers to the on-page optimization techniques that are used to improve a website’s visibility and organic search results. It is the process of optimising your website’s infrastructure and architecture in order to make it as search-engine-friendly as possible.

The Importance

An improperly optimised website can hurt your business rather than help it which makes technical SEO important and essential for any business that wants to succeed online. Technical SEO is vital for both desktop and mobile sites. In today’s increasingly mobile world, it’s important to make sure your website is optimised for both desktop and mobile users.

The Benefits

The benefits of technical SEO are clear: optimising your web pages for visibility and indexing. Some of the key benefits of technical SEO include:

1. Improved website performance

Technical SEO helps to ensure that your website loads quickly and efficiently, which can improve user experience and reduce bounce rates.

2. Increased visibility and traffic

By optimising your website’s technical elements, you can help improve your site’s ranking in SERPs, which can result in more traffic to your site.

3. Better Return on Investment

By helping you attract more visitors to your site and convert them into customers, technical SEO can help you achieve a better return on investment (ROI).

4. Enhanced brand awareness

Since technical SEO can help boost your brand’s visibility online, it also increases awareness among potential customers.

Technical SEO Services

Technical SEO services are a type of search engine optimization (SEO) service that focuses on the technical aspects of website optimization. Our technical SEO services with a wide coverage can help identify and fix any errors on your website that are preventing it from ranking as high as it could.

1. Site audit

Our technical SEO audit is a comprehensive analysis of all aspects of a website that can impact its search engine visibility and organic traffic. Typically, technical site audits will include an assessment of the website’s on-page SEO elements, technical infrastructure, crawlability, and link profile.

On-page Search Engine Optimization

An on-page SEO audit will look at factors such as the title tags and meta descriptions, URL structure, header tags, images, and content. The goal of an on-page SEO audit is to identify any areas that could be improved to help boost the site’s search engine rankings.

Website Codes and Structure

A technical site structure audit will assess the website’s hosting environment, coding standards, use of Flash and JavaScript, and redirects. The goal of this audit is to ensure that the site architecture and web pages are set up for optimal performance and that there are no technical SEO issues that could be impacting its visibility and organic traffic.

Crawlability and Indexing

A crawlability audit will examine how well the website is crawled and indexed by search engine spiders through xml sitemaps and whether any technical SEO issues are causing web crawler errors or indexing problems. The goal of this audit is to ensure that the website is being properly indexed by search engines and that all content is accessible to crawlers.

Backlink Profile

A link profile audit will analyse the external and internal links that are pointing to the website and look for any toxic or spammy links that could be harming the site’s search engine visibility. The goal of this audit is to clean up the website’s link profile, improve its overall link authority, and possibly generate link-building strategies.

2. Competitor analysis

Our technical SEO competitor analysis involves studying the websites of your competitors and evaluating the competitive landscape for a particular industry or market to identify any areas where they are outperforming you in the search results.

Competitor analysis can be done manually or using various online tools and platforms. The goal of competitor analysis is to understand how the competition operates and what strategies they are using to succeed in the industry. This information can then be used to develop a competitive SEO strategy that gives your business an edge over the competition.

3. Speed optimization

Speed optimization is the process of making a website load faster for both users and search engines. Our technical SEO speed optimization services can help identify any areas of your website that are impacting its loading speed and make recommendations to improve its performance.

Speed optimization includes optimising website code, compressing images, improving server response times, and caching to store frequently accessed files on the user’s computer so that they don’t have to be downloaded again each time they are accessed as the goal of speed optimization is to make a website load as quickly as possible for users.

4. Structured Data Markup

Structured data markup is a process of adding extra data to your website’s HTML that can be used by search engines to better understand the content on your site. Our schema markup is added by using specific HTML tags telling search engines what type of data is being markup. We can also mark up different types of content such as articles, products, services, events, and locations.

5. Google Penalty recovery

If your website has been penalised by Google, it is important to take action to recover it as quickly as possible. A Google penalty can significantly impact a website’s visibility and organic traffic, so it is essential to take the necessary steps to correct the issue.

There are a number of things that can cause a website to be penalised by Google, such as violating the Webmaster Guidelines or using black-hat SEO techniques. If you suspect that your website has been penalised by Google, the first step is to identify the cause and take corrective action with our technical SEO professionals.

6. Website migration

Moving a website from one hosting environment to another can be done for a variety of reasons, such as upgrading to a new hosting platform or relocating to a new domain name. And when migrating a website, it is important to ensure that all content is transferred correctly such as the website URL structure, redirects, page titles and meta descriptions, etc.

Our technical SEO services can help with the website migration process by ensuring that the website is set up on the new platform. We can also help with developing a plan for migrating the website in a way that minimises any potential impact on search engine visibility and organic traffic.

Technical SEO Process

Any good digital marketing campaign starts with Technical SEO and at PurpleCow Digital Marketing, we have a comprehensive process that helps us deliver the best results for our clients.

1st Step: Auditing

The first step is we do is to audit the website and identify any potential issues. This includes running a crawl error report and auditing a preferred domain.

2nd Step: Identifying

In this step, we sort and identify thoroughly the canonical URLs, orphan pages, duplicate content, HTTPS status codes, broken links, and redirects.

3rd Step: Fixing

We then work on fixing found issues so that the website is in optimal condition for SEO. This can start from improving metadata to implementing Secure Sockets Layer (SSL).

4th Step: Implementing

We make sure that the website architecture is crawlable by search engines by creating an XML sitemap and utilising robots.txt to block search engines for certain web pages.

5th Step: Optimising

Once the website is ready, we begin by optimising the on-page elements, increasing site speed, and optimising the website for mobile devices.

6th Step: Tracking

Finally, we track the progress of your technical SEO strategy and make necessary changes to ensure that the website continues to rank high in organic search engines.

PurpleCow ​Digital Marketing

PurpleCow Digital Marketing is your reliable technical SEO agency partner for your technical SEO strategy offering comprehensive SEO services that will help you optimise your website for success.

We will analyse your website and make recommendations regarding how to improve its visibility and usability. We’ll also work with you to identify the key areas of your site that need improvement, and then provide you with tailored SEO solutions that will help you achieve your goals.

It’s important to work with qualified SEO specialists to ensure that your website is properly optimised. If you’re not sure how to tackle any of these factors, then it’s best to enlist the help of a professional technical SEO services provider.

Talk with a professional SEO specialist today and learn more about how technical SEO can help your business grow!

Technical SEO Case Studies

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Testimonials and Partners

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What is Search Engine Optimization?

Search engine optimization, or SEO, is the process of improving the ranking of a website on search engines and optimising it for Google rankings with the goal of earning higher web traffic levels and improving the visibility of the site.

What is Core Web Vitals Optimization?

In 2021, Core Web Vitals have been accessible on the Google Search Console dashboard and became the most important ranking signals that you need to focus on when optimising your website since this impacts highly on your site score. The 3 fundamental pillars of CWV is Largest Contentful Paint (Loading), First Input Delay (Interactivity), and Cumulative Layout Shift (Visual Stability).

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