​​Do You Need Automation?

As the marketing industry is continuously evolving, especially in the digital world, digital marketing has been on the rise in recent years. As such, marketing strategies changed and adapted to cater to the growing digital audience. Digital marketing automation is now widely used in every digital marketing campaign as it helps get the job done quickly.

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What is digital marketing automation?

Digital marketing automation uses marketing automation software to send out and run digital marketing campaigns. With hundreds and thousands of subscribers in a business, it is difficult to send out your campaign one by one. Multiple channels may include website, chatbots, landing pages, email marketing, or social media scheduling).

Why you need digital marketing automation?

Digital marketing automation does the task of generating sales leads, targeting specific audiences with personalized messages, and automating other tasks to be sent out to the audience at the right time.

It allows marketers to save time and money without compromising the quality of the message. This is crucial in every digital marketing team because if they’ll need to utilize it well for best results.

  • Boosts productivity and effectiveness
  • Reduced costs for small businesses
  • Better returns on investments
  • Results to more productive time

automation best practices

The best practices of digital marketing automation?

Small businesses need digital marketing automation so they can focus on growing their trade. And since startups have limited resources, they can maximize efficiency when adhering to marketing automation practices.

Know your campaign goals

Knowing your campaign goals allows you to identify what strategies, tools, and channels will you use to target your goals. Will you be using email marketing automation for your leads or a social media scheduling platform?

Identify the target audience

Before marketing a product, it is important to identify the target audience for message tailoring. It is difficult to create a marketing campaign with no specific targets. More so, it will be a challenge to do digital marketing automation with no clear objectives and target audience.

Create content conducive for your audience

After identifying your market, creating content conducive to your audience is the next thing to do. Will it be an email series, landing page, or social media posts? Fortunately, there are various automation software and apps for that!

Know your automation tools

What automation tools you would like to use for your business? For instance, there are plenty of email marketing automation software to help you plan, schedule, publish, and analyze your email campaigns. Likewise, the growing number of social media planning tools out there helps make scheduling and posting easier.

Review and evaluate your campaigns

Digital marketing automation tools have evaluation and analytics features to show you the results of you campaign. Have your audiences respond well to your campaigns?

Automation services

What PurpleCow Digital Marketing can offer you?

Nevertheless, many businesses struggle to generate the maximum ROI from their marketing automation software. According to a survey by Liana Technologies, the most common reason respondents gave for not using marketing automation was the lack of expertise (55.6%) and a lack of human resources to manage the system.

If you need help setting up your business automation process, call PurpleCow Digital Marketing to get started today! Too busy to create an email sequence? Or, how about creating a sales funnel? Maybe you need help with your social media accounts?

At PurpleCow Digital Marketing, we guarantee to keep your business running smoothly, while you focus on the more important tasks of your business.






​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal


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