AUTOMATION FOR BUSINESS
Do You Need Automation?
As the marketing industry is continuously evolving, especially in the digital world, digital marketing has been on the rise in recent years. As such, marketing strategies changed and adapted to cater to the growing digital audience. Digital marketing automation is now widely used in every digital marketing campaign as it helps get the job done quickly.
What is digital marketing automation?
Digital marketing automation uses marketing automation software to send out and run digital marketing campaigns. With hundreds and thousands of subscribers in a business, it is difficult to send out your campaign one by one. Multiple channels may include website, chatbots, landing pages, email marketing, or social media scheduling).
Why you need digital marketing automation?
Digital marketing automation does the task of generating sales leads, targeting specific audiences with personalized messages, and automating other tasks to be sent out to the audience at the right time.
It allows marketers to save time and money without compromising the quality of the message. This is crucial in every digital marketing team because if they’ll need to utilize it well for best results.
- Boosts productivity and effectiveness
- Reduced costs for small businesses
- Better returns on investments
- Results to more productive time
automation best practices
The best practices of digital marketing automation?
Small businesses need digital marketing automation so they can focus on growing their trade. And since startups have limited resources, they can maximize efficiency when adhering to marketing automation practices.
Know your campaign goals
Knowing your campaign goals allows you to identify what strategies, tools, and channels will you use to target your goals. Will you be using email marketing automation for your leads or a social media scheduling platform?
Identify the target audience
Before marketing a product, it is important to identify the target audience for message tailoring. It is difficult to create a marketing campaign with no specific targets. More so, it will be a challenge to do digital marketing automation with no clear objectives and target audience.
Create content conducive for your audience
After identifying your market, creating content conducive to your audience is the next thing to do. Will it be an email series, landing page, or social media posts? Fortunately, there are various automation software and apps for that!
Know your automation tools
What automation tools you would like to use for your business? For instance, there are plenty of email marketing automation software to help you plan, schedule, publish, and analyze your email campaigns. Likewise, the growing number of social media planning tools out there helps make scheduling and posting easier.
Review and evaluate your campaigns
Digital marketing automation tools have evaluation and analytics features to show you the results of you campaign. Have your audiences respond well to your campaigns?
What PurpleCow Digital Marketing can offer you?
Nevertheless, many businesses struggle to generate the maximum ROI from their marketing automation software. According to a survey by Liana Technologies, the most common reason respondents gave for not using marketing automation was the lack of expertise (55.6%) and a lack of human resources to manage the system.
If you need help setting up your business automation process, call PurpleCow Digital Marketing to get started today! Too busy to create an email sequence? Or, how about creating a sales funnel? Maybe you need help with your social media accounts?
At PurpleCow Digital Marketing, we guarantee to keep your business running smoothly, while you focus on the more important tasks of your business.
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