Have you been penalized by Google Penguin? ​

Recover from Penguin penalty with our Backlink Cleanup Service.

Backlink cleanup is becoming increasingly important as Google continues to refine its algorithms and penalize websites with low-quality, unnatural links. It can be difficult to identify and remove these bad links, so many businesses are turning to backlink cleanup services to help them keep their website safe and ensure that their backlinks are up-to-date and compliant with Google’s guidelines.

Websites that have a lot of bad backlinks can experience a decrease in their rankings since Google’s Penguin update targets spammy backlinks and toxic links, and if your site has been penalized, you need to take action. Remove any bad links as soon as possible to avoid further penalties.

A backlink cleanup is an important part of SEO (search engine optimization) and when done correctly, it can help improve your website’s ranking on search engines. Our backlink cleanup service will help you remove any harmful links from your site.


Good Backlinks & Bad Backlinks: How to Tell?

Backlinks have been a key part of SEO for as long as the discipline has existed. They are one of the main ways that Google determines the authority and relevance of a website. Backlinks are incoming links to a website or web page. When someone mentions your website naturally on their blog and provides a link to your site, that’s a backlink.

Good Backlinks

A good backlink is one that is from a reputable website and is relevant to your content. There are three types and all three types are valuable because they indicate that other people have found your content to be worth linking to.

Editorial backlinks

These are placed on a website as part of an article or review.

Contextual backlinks

These are placed within the context of your website's content

Social backlinks

These are generated by shares on social media websites.

Bad Backlinks

Bad backlinks are links from low-quality websites that hurt your site’s SEO. A website that has too many bad backlinks can be penalized by Google. There are types of bad links you want to avoid.

Spammy backlinks

These are not related to your website and do not have anything to do with your niche.

Toxic Backlinks

These are from low-quality websites with poor content and or are not authoritative.

Paid Backlinks

These are links that you have to pay for in an attempt to artificially boost ranking.

Backlink Cleanup Service: Our Easy Process

Backlink cleanup is a process of identifying and removing low-quality, unnatural links that can harm your website’s ranking in search engine results. It’s important to remove these bad links as they can result in penalties from Google, or even worse, deindexing of your site. To ensure the safety of your website’s SEO performance, it is important to keep up with backlink cleanup.

1. Backlink Audit

The first step in backlink cleanup is a link audit. We identify bad backlinks and catalog all of your existing links. This involves analyzing each link to determine if it is a quality, natural link or an unnatural, low-quality link.

2. Backlink Removal

Once all the links have been identified and cataloged, any low-quality links can then be removed. This can involve contacting the webmaster and asking them to remove it, or using Google’s disavow links tool to remove the link from your website.

3. Backlink Profile

The end result is improved website visibility and ranking and increased organic traffic. With this, we can also help you identify potential new high-quality backlinks and provide advice on how to improve your link-building strategy and SEO efforts.

4. Backlink Reporting

After removing bad backlinks, we track the progress and provide detailed reports. The report includes the number of links found, removed, and disavowed. It also shows the improvement in website ranking and organic traffic.

Why Getting Backlink Cleanup Service a Smart Move?

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A person typing on a laptop with a backlink cleanup link displayed on the screen.

Businesses are turning to backlink cleanup services to keep their websites safe and up-to-date, ensuring that they remain competitive in search engine rankings.

Investing in a backlink cleanup service is an essential part of your website’s SEO strategy that can help you stay ahead of the competition and keep your website safe from potential penalties or deindexing.

By investing in a reliable backlink cleanup service to keep your website up-to-date and compliant with Google’s guidelines, you can ensure the continued success of your website’s SEO performance.

Your Reliable Backlink Cleanup Service Provider

Don’t let spammy, low-quality backlinks hurt your website’s ranking! Don’t panic if you’ve been hit by the Penguin algorithm! We are here to help!

Here at PurpleCow Digital Marketing, we offer professional backlink cleanup services for websites and small business owners. We will help you remove all the spammy and artificial links from your site so that you can restore your ranking and visibility in Google SERP.

Our service is fast, reliable, and affordable. We’ll have your website back to its former glory in no time! With a reliable backlink cleanup service, you can be sure that your website is optimized for success and will remain compliant with Google’s guidelines.

Don’t forget to take advantage of this important process. Contact us today to get started and see the results for yourself!



A backlink, in the context of search engine optimization (SEO), is a link from one website to another. SEO professionals consider backlinks an important factor in search engine ranking algorithms. The quantity and quality of backlinks a website has can impact how high it ranks in search engine results pages (SERPs).

There are two types of backlinks: “do-follow” and “no-follow” links. Do-follow links are seen as a vote of confidence from one website to another while no-follow links don’t pass along any SEO value to the target website and are usually ignored by search engines. If you have a balance of do-follow and no-follow links pointing to your site, it tells Google that your site is valuable and worth ranking high in search results. The difference between these 2 is the way search engines interpret them.

Backlinks are always important for SEO because they are one factor that Google uses to determine a page’s rank. In general, the more quality backlinks a web page has from authoritative sources, the higher it will rank in search engine results pages (SERP).

What is negative SEO?

Negative SEO is the practice of harming a competitor’s search engine ranking by using black-hat SEO tactics, such as link spamming, keyword stuffing, and plagiarized and duplicate content. Negative SEO attacks are a serious threat to any business and should be taken seriously. If you suspect that you are being targeted by a negative SEO attack, you should take immediate action to protect your website.

What is the Penguin algorithm?

Google Penguin is a search engine algorithm that penalizes websites for spammy or artificial links. It is a code name that was first announced on April 24, 2012. The update was aimed at decreasing the rankings of websites that violated Google’s Webmaster Guidelines by using black-hat SEO techniques, such as excessive link building. If your website has been hit by Google Penguin, then you need to clean up your backlinks to recover from the penalty.

Quality backlinks are links from reputable, high-traffic websites. They’re considered valuable because they help to improve a website’s SEO ranking. Quantity is also important, as the more high-quality backlinks a website has, the higher its SEO ranking will be.

There are several ways to increase the number of backlinks a website has, including publishing great content, participating in social media, implementing white-hat link-building tactics and strategies, and doing SEO outreach.