Are you looking for some easy SEO strategies for 2021? Here are some great tips to get you started.
While the digital world has changed drastically over the years, Search Engine Optimization (SEO) has remained an effective marketing strategy for online businesses. However, it is crucial to note that SEO can either make or break your business, depending on your practices.
Good SEO practices will go a long way to improve the position of your website on search engines such as Google. Search engines do not interpret web pages the same way humans do. This makes it important to understand some of the algorithms used by search engines when it comes to ranking sites.
So, what are some of the easy SEO strategies and practices that can help your website get ranked top by search engines? Below are some of the easiest SEO strategies for 2021:
Optimize for Mobile | Easy SEO Strategies
In 2015, Google mobile searches outnumbered desktop searches. This played a huge role in making Google prioritize mobile indexing. Therefore, you cannot afford to ignore mobile SEO in 2021, especially if you are looking to be ranked among the top websites on search engines.
Wondering how to optimize for mobile? Here are our top east SEO strategies for mobile optimizations. Various search engines have recommendations that need to be followed in regards to mobile SEO. However, some of the common practices that most search engines look into include:
Relatable and Helpful Content | Easy SEO Strategies
SEO and content marketing go hand in hand. Look at it this way, you might have great content but without SEO you will be lost on page maybe 30 of search engines. On the other hand, you wouldn’t rank top on search engines if visitors don’t find your content useful or at least relatable.
So, how do you write great content that is SEO-friendly? Below are some tips for easy SEO strategies for content:
Internal and External Linking | Easy SEO Strategies
Linking to content from other websites as well as yours is another great and easy SEO strategy and practice. Linking plays a key role increasing your site’s traffic. More linking will lead to more traffic to your site and thus more customers and sales. However, you ought to learn good linking practices as not all linking will benefit you. Below are some of the things to consider when using linking for SEO purposes:
Page Loading Speed | Easy SEO Strategies
You might not be affected by your website’s pages loading slowly but your visitors will be. Monitoring your bounce rate and page load time will help you enhance your website to give your audience a better experience.
What’s the ideal web page speed? Well, your web pages need to load as fast as they can without necessarily compromising your audience’s experience. For instance, if you want to be ranked top on Google, your pages need to load within a blink of an eye.
Various factors can affect the page loading speed of your site. Some of these factors include the device being used, browser, the content on the page, and the web hosting provider. Thus, understanding your visitors needs well help you know on what to improve.
So, how do you improve the loading speed of your website? Below are some tips to help for easy SEO strategies with page loading speed:
Make Use of Web Analytics | Easy SEO Strategies
Web analytics is a crucial tool when working to optimize your site. This is mostly because it gives you an insightful data of how well your site is performing. Besides that, web analytics help you understand how visitors behave on your site.
Through web analytics you will be able to get your visitors details such as their name, age, location and the traffic source that led them to your website. Besides that web analytics will help you know which content brought more traffic to your site, and the total number of conversions. All this information will give you a hint of how to satisfy your audience. This is vital to see the results of you implementing these easy SEO strategies.
While web analytics can be used to analyze and give detailed information on a wide range of metrics, it can be categorized into three broad categories. Below are the main types of web analytics and how they benefit businesses:
The above tips are some of the common easy SEO strategies and practices that will help you get ranked high on search engines and also get more traffic in 2021. However, search engines algorithms change from time to time. So, always visit your previous content to determine if it’s still relevant. Be sure to make changes if you find any content that could be irrelevant due to changes in search engines algorithms. Or rather, you can redirect the page to a page with more relevant content that’s up to date. That way, you will be able to maintain the social media shares, backlinks and other on-site engagement metrics.