Marketing

Unlocking practice growth: a comprehensive guide to marketing for female-led occupational therapy practices.

Unlocking Practice Growth: A Comprehensive Guide to Marketing for Female-Led Occupational Therapy Practices

Occupational therapists (OTs) hold an integral role in enhancing the quality of life for many. This pivotal role, however, needs effective marketing to transform lives on a wider scale. So how can female-led occupational therapy services like yours build a robust presence and value in the medical sector? PurpleCow Digital Marketing breaks down impactful strategies …

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13 effective marketing strategies for small business.

13 Effective Marketing Strategies for Small Business Success

Let’s face it, coming up with marketing strategies for small business is hard! Running a small business comes with its own set of challenges. Limited resources, fierce competition, and the need to stand out in a crowded marketplace can make success feel elusive. However, with the right marketing strategies in place, small businesses can thrive …

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Easy SEO Strategies

Easy SEO Strategies for 2021

Are you looking for some easy SEO strategies for 2021? Here are some great tips to get you started. While the digital world has changed drastically over the years, Search Engine Optimization (SEO) has remained an effective marketing strategy for online businesses. However, it is crucial to note that SEO can either make or break …

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What is Omnichannel marketing

What is Omnichannel Marketing? (A Practical Guide To Getting Started)

Omnichannel marketing is the buzzword on the block right now. But before we dive into some practical ways to get started, let’s first take a step back and examine what it actually means. Omnichannel marketing is all about integrating the various points of contact your company has with customers into one complete customer experience. These …

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