Author name: Angie Neal

A group of cows, including a purple cow, in a field.

What Is Purple Cow?: Transforming Your Business Into Something Remarkable

These days, when you want to transform your business into something remarkable, you need to have a wide range of skills. Can you master them all? If you were to take a step back from your business, you would probably realise you can’t master them all. Yet, many business owners try to do so. Instead […]

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An abstract image of a network of dots and lines.

Google Search and Generative AI: Is This The Future of Search?

Getting your website ranked in search results is becoming increasingly challenging every day. Unless you have plenty of time to allocate to SEO management, contracting a digital marketing agency is a better solution. Generative AI is the latest kid on the block. It has been around for a while. Without us knowing, we interact increasingly

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difference-between-website-and-funnel-for-your-business

Understanding the Difference Between Website and Funnel for Your Business

In the bustling realm of the internet, where businesses strive to make their mark, two essential players come into play: the website and the funnel. While they both sound like digital jargon, they serve very distinct purposes in helping your business thrive. In this blog post, we’ll learn the difference between website and funnel for

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TikTok on Digital Marketing

Capturing Gen Z: The Impact of TikTok on Digital Marketing

In the ever-evolving digital landscape, one platform has taken the world by storm, capturing the hearts and attention of millions—TikTok. With its innovative approach to content creation and consumption, TikTok has become a game-changer in the marketing realm, reshaping the way brands connect with their target audiences. This blog delves into the transformative impact of

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website accessibility A wheelchair-accessible website button.

Website Accessibility is More Important Than You Probably Think

What Is Website Accessibility? Website accessibility is the practice of making website content accessible to people with disabilities as well as to everyone else. Accessibility is not only a moral and legal obligation but also a good business strategy. It improves user experience, SEO and increases ROI. On this page, we will explain why website

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A wire labeled "site down" indicating website maintenance.

What Is Website Maintenance? Everything You Need to Know

Website maintenance is the process of keeping a website up-to-date, secure and functional. It involves regularly checking the website for issues, errors and making necessary changes and updates. Doing so improves the website’s performance and functionality. Unfortunately, this is something many businesses ignore. However, maintenance is essential for any business that wants to have a

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