Author name: Angie Neal

difference-between-website-and-funnel-for-your-business

Understanding the Difference Between Website and Funnel for Your Business

In the bustling realm of the internet, where businesses strive to make their mark, two essential players come into play: the website and the funnel. While they both sound like digital jargon, they serve very distinct purposes in helping your business thrive. In this blog post, we’ll learn the difference between website and funnel for …

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TikTok on Digital Marketing

Capturing Gen Z: The Impact of TikTok on Digital Marketing

In the ever-evolving digital landscape, one platform has taken the world by storm, capturing the hearts and attention of millions—TikTok. With its innovative approach to content creation and consumption, TikTok has become a game-changer in the marketing realm, reshaping the way brands connect with their target audiences. This blog delves into the transformative impact of …

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website accessibility A wheelchair-accessible website button.

Website Accessibility is More Important Than You Probably Think

What Is Website Accessibility? Website accessibility is the practice of making website content accessible to people with disabilities as well as to everyone else. Accessibility is not only a moral and legal obligation but also a good business strategy. It improves user experience, SEO and increases ROI. On this page, we will explain why website …

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A wire labeled "site down" indicating website maintenance.

What Is Website Maintenance? Everything You Need to Know

Website maintenance is the process of keeping a website up-to-date, secure and functional. It involves regularly checking the website for issues, errors and making necessary changes and updates. Doing so improves the website’s performance and functionality. Unfortunately, this is something many businesses ignore. However, maintenance is essential for any business that wants to have a …

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A healthcare professional writing protected health information for content marketing.

A Guide to HIPAA Compliance Healthcare Marketing

HIPAA compliance is a vital aspect of healthcare marketing. It ensures the protection of patients’ privacy and trust. What does it stand for? HIPAA stands for the Health Insurance Portability and Accountability Act of 1996. Table of Contents What is HIPAA Compliance Healthcare Marketing? HIPAA compliance is a vital aspect of healthcare marketing. It ensures …

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A female doctor providing content marketing for healthcare while typing on a laptop computer.

Why Content Marketing For Healthcare Matters

Content marketing is a strategic approach to creating and distributing relevant and valuable content to attract and retain website visitors. Most importantly, the content needs to be relevant. Also, it needs to be supplied or added to a website continuously. Content marketing does not include one kind of content. If you are looking to make …

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A comprehensive guide to unlocking value from your business's digital assets.

Unlocking Value from Your Business Digital Assets: A Comprehensive Guide

In the rapid-fire world we live today, the digital landscape has transformed how businesses operate, communicate, and even value their resources. In the epicenter of this transformation lies an enterprise’s most valuable but often underappreciated resource – the Digital Assets. From that essential customer email list to your robust social media profile, digital assets are …

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