DIGITAL MARKETING

​​Do You Need Digital Marketing?

Digital marketing is an instrument for maintaining a positive connection between you and your customers. It can improve audience reach through websites, social media, newsletters, and more. Digital Marketing reduces the cost of advertising products and services. It also helps maintain your reputation in the community in various ways.  

Website Project, care plans, About, Digital Marketing

Digital Marketing for Businesses

What is digital marketing?

Digital marketing has become the most significant instrument for effectively reaching consumers. For instance, social media marketing is the promotion of businesses on social media sites to boost sales. Email marketing is an efficient and low-cost method to advertise your business.

Search engine optimization (SEO) is the process of increasing website traffic by integrating organic practices to improve search engine results. Mobile marketing includes modifying websites to become more responsive, adjusting ad sizes for mobile visibility, pushing in-app notifications, or SMS blast. Likewise, an online store acts like an extension office where you can promote products to a broader audience.

Advantages of digital marketing for businesses

Why do you need digital marketing? If you’re not convinced of how being online will boost your business, let us count the ways. Let PurpleCow Digital Marketing change your minds with our amazing services to wow your customers.

Keep customers engaged and happy

Customer engagement is crucial to your business. Digital marketing is an instrument for maintaining a positive connection between you and your customers. And, do you know the best way to capture the audience’s attention? Create fun and informative content such as how-to posts, listicles, infographics, videos, buying guides, or tutorials.

Help build and maintain a brand

Branding is more than just pretty colour schemes, visuals, and taglines. Branding is about your personality and how to meet customer’s expectations. And now that marketing has expanded virtually, people are expecting visibility from you online. Being on the trend has its perks. For instance, doing transactions on the web can earn you cookie points from customers. Digital marketing can improve audience reach through websites, social media, newsletters, and more.

Holds up a positive online reputation for your business

Digital marketing helps maintain your reputation in the community in various ways. For instance, a website can create a buzz around your company because you have an online presence to engage with customers. If you continue building your blog and guest posting to other sites, you’ll be creating an authoritative voice within the industry. Also, be active in answering online reviews whether they’re negative raves about your company, and offer solutions to the problem.

Creates an image of trust and credibility

Having no online presence means having no existence at all. That’s how people perceived a business that has no website or, at least, one social media account – sketchy. Also, having poor content on the site will lead to speculations whether your intention of doing business is any good.

Boost sales and revenue opportunities

An online store acts like an extension office where you can promote products to a broader audience. More and more people get to see your items and will purchase in time or so. People who live far away from your physical space will benefit from purchasing online and having their goods delivered on their doorstep.

Lower costs of advertising products and services

One advantage of digital marketing is that it reduces the cost of advertising your products and services. With traditional marketing, you need to hire a team, print hundreds of materials, and distribute those ads around the city. Meanwhile, with digital marketing, you can even start promoting your products for free. Creating a website costs an average of $10 per month, and signing up on social media accounts won’t cost you a dime. When your business grows, you can purchase additional features to boost your digital marketing strategy.

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digital marketing strategies

What PurpleCow Digital Marketing can offer you?

PurpleCow Digital Marketing offers quality and progressive services for effectively reaching your consumers. What you need is a comprehensive digital approach focusing on your target audience, with in-depth business assessment, and continuous planning, execution, and evaluation.

Google and Facebook Ads

Using keywords and competitor analysis, we optimize your content and campaigns for better click-through rate advertisements to appear on search engine results pages (or SERPs) like Google.

Social Media Marketing

Our Social Media Marketing services help promote businesses on social media sites to boost sales, increase brand awareness, and improve customer engagement. We make sure that each channel has a certain dynamics when it comes to presenting your brand.

Search engine optimization (SEO)

SEO is the process of increasing website traffic by integrating organic practices to improve search engine results. We do on-page SEO strategies keyword targeting, link building, content creation, social media sharing, and technical modifications.

Email marketing

As the name implies it’s the use of email to promote products, news, and updates, blogs, or discount offers. Email marketing is an efficient and low-cost method to advertise your business. More and more people turn to newsletters to get the latest news on their favourite brand.

Mobile responsiveness

Mobile marketing is the strategy of reaching customers on their smartphones, by optimizing websites, social media, and, apps specifically for mobile. This includes modifying websites to become more responsive, adjusting ad sizes for mobile visibility, pushing in-app notifications, or SMS blast.

Content marketing

We focus on creating engaging, informative, and valuable content to attract an audience, boost brand awareness, and convert leads to purchasing customers. This entails which content is best suited for customers and how to create, distribute, and measure their effectiveness.

Contact PurpleCow Digital Marketing today, and let us know all your online needs to improve your business.

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TESTIMONIALS

​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal

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