Do You Need Local Digital Marketing?
A digital marketing strategy tailored to local businesses serving in the community has a different approach than general online standards. A lot of local firms fail to recognize that not all digital marketing tactics work for your specific industry and audience. You should know that your local digital marketing strategies should target your audience in a certain geographical area.
LOCAL DIGITAL MARKETING FOR BUSINESSES
What is Local Digital Marketing?
Local digital marketing refers to the use of digital marketing tactics to reach and engage with customers in a specific geographical location. This can include tactics such as search engine optimization (SEO), social media marketing, email marketing, and online advertising targeted to a local audience. The goal of local digital marketing is to promote a business or brand to local customers and drive foot traffic to physical store locations. Local digital marketing can be an effective way for small businesses to compete with larger companies and reach their target audience in their own community.
Local digital marketing helps local businesses reach more customers, grow their revenue, and create new jobs. It also boosts brand awareness, product reach, and services to local leads and customers. So, what can you do to make your site more local for geographical-based leads and conversions?
Claim high-authority directory listings as you canPeople are most afraid of claiming business directories for fear of being down-ranked by search engines. But online listings can help support SEO only if you claim a listing in proven directory sites. High domain authority directories include Facebook, Google My Business, Yelp, Apple Maps, Clutch and more.
Input complete and consistent detailRemember to place your name, address, and phone number (NAP) for people to search and contact you. Make sure that in every listing, you accurately and consistently place the info with precision. Every bit of information in all your listings should be identical.
Update new informationKeep your information updated and accurate. Inconsistent data will have your customers confused about how to contact you. What’s more, it will cause Google to index and crawl on the wrong listing, thus, harming your rank.
Include media-rich contentInclude photos and videos of your business! It can further capture customer’s attention and interest in your brand. You can also open your listing for reviews where consumers posts photos of their experience on your store.
Post and update regular contentSome listings allow you to post a status, article, or announcement pertaining to your business. Customers, and even Google, like seeing fresh content and active engagement from your part.
Allow reviews from customersOpen your listing to reviews from customers and let them talk about their experience. This will make your business more attractive and credible. What’s more, this active engagement from users will affect your ranking in directory results and SERPs.
Optimize description of the companyIntegrate keywords customers regularly use when they search for information on the web. For example: Graphic Design in Redcliffe, or Web Development Queensland. You can even categorize your business according to its industry, products, or service.
Advantages of local digital marketing for businesses
Local digital marketing helps local businesses reach more customers, grow their revenue, and create new jobs. It helps the business grow significantly and can produce excellent results on Google.
To better reach your community, you need to target local keywords and optimise content in your area to get you discovered. If you need some support instilling local digital marketing strategies, contact PurpleCow Digital Marketing today, and book a chat today.
LOCAL DIGITAL MARKETING STRATEGIES
What PurpleCow Digital Marketing can offer you?
Is simply putting up a Google My Business listing enough? Do you track on how well your GMB listing is going and whether your efforts are making waves among potential customers. If not, take it as an opportunity to improve your business visibility online.
Claiming a listing on GMB is one of the more impactful ways of improving your business’ online presence. PurpleCow Digital Marketing elevates businesses online and helps by putting your brand out there. You don’t have to do it anymore by yourself!
We help optimize your business’ online visibility with professionalism and efficiency.
Contact PurpleCow Digital Marketing today, and let us help you build your local digital marketing strategy to improve your business.
Actionable steps to improve your local digital marketing efforts
There are several actionable steps that a business can take to improve their local digital marketing efforts for their website:
Optimise for local SEO
This includes including location, business hours, and contact information on the website and claiming local business listings on directories and review sites.
Create local content
This could include blog posts about local events, news, or resources relevant to the business's location and target audience.
Use social media to engage with local customers
This could include posting about local events or promotions and responding to customer reviews and comments.
Set up and maintain Google My Business
This will allow the business to appear in Google Maps and in the local 3-pack of search results, which can be an effective way to reach local customers.
Use targeted online advertising
This could include using Google Ads to target ads to a specific geographic location or using social media advertising to target ads to users in a specific area.
Analyse and track website performance
Use tools such as Google Analytics to track website traffic, customer behaviour, and conversions. This will allow the business to see what is working and what areas need improvement.
Local Digital Marketing
FAQs
Local digital marketing is the use of digital marketing tactics to reach and engage with customers in a specific geographical location. This can include tactics such as search engine optimization (SEO), social media marketing, email marketing, and online advertising targeted to a local audience.
Local digital marketing is important because it allows businesses to reach and engage with customers in their own community. It can be an effective way for small businesses to compete with larger companies and drive foot traffic to physical store locations.
To implement a local digital marketing strategy, a business should start by creating a website and social media accounts. The business should then optimise their website and social media profiles for local SEO by including their location, business hours, and contact information. The business should also consider creating targeted online ads and email campaigns to reach a local audience.
Some examples of local digital marketing tactics include optimising a website and social media profiles for local SEO, creating targeted online ads and email campaigns, and using social media to engage with local customers.
There are a number of metrics that a business can use to measure the success of their local digital marketing efforts, including website traffic, foot traffic to physical store locations, and engagement on social media. It can also be helpful to set specific goals and track progress towards those goals over time.
