LOCAL DIGITAL MARKETING
Do You Need Local Digital Marketing?
A digital marketing strategy tailored to local businesses serving in the community has a different approach than general online standards. A lot of local firms fail to recognize that not all digital marketing tactics work for your specific industry and audience. You should know that your local digital marketing strategies should target your audience in a certain geographical area.
What is local digital marketing?
Local digital marketing helps local businesses reach more customers, grow their revenue, and create new jobs. It also boosts brand awareness, product reach, and services to local leads and customers. So, what can you do to make your site more local for geographical-based leads and conversions?
Claim high-authority directory listings as you can
People are most afraid of claiming business directories for fear of being down-ranked by search engines. But online listings can help support SEO only if you claim a listing in proven directory sites. High domain authority directories include Facebook, Google My Business, Yelp, Apple Maps, and more.
Input complete and consistent detail
Remember to place your name, address, and phone number (NAP) for people to search and contact you. Make sure that in every listing, you accurately and consistently place the info with precision. Every bit of information in all your listings should be identical.
Update new information
Keep your information updated and accurate. Inconsistent data will have your customers confused about how to contact you. What’s more, it will cause Google to index and crawl on the wrong listing, thus, harming your rank.
Include media-rich content
Include photos and videos of your business! It can further capture customer’s attention and interest in your brand. You can also open your listing for reviews where consumers posts photos of their experience on your store.
Post and update regular content
Some listings allow you to post a status, article, or announcement pertaining to your business. Customers, and even Google, like seeing fresh content and active engagement from your part.
Allow reviews from customers
Open your listing to reviews from customers and let them talk about their experience. This will make your business more attractive and credible. What’s more, this active engagement from users will affect your ranking in directory results and SERPs.
Optimize description of the company
Integrate keywords customers regularly use when they search for information on the web. For example: Graphic Design in Redcliffe, or Web Development Queensland. You can even categorize your business according to its industry, products, or service.
Advantages of local digital marketing for businesses
Local digital marketing helps local businesses reach more customers, grow their revenue, and create new jobs. It helps the business grow significantly and can produce excellent results on Google.
To better reach your community, you need to target local keywords and optimize content in your area to get you discovered. If need some support instilling local digital marketing strategies, contact PurpleCow Digital Marketing today, and book an appointment.
local digital marketing strategies
What PurpleCow Digital Marketing can offer you?
Is simply putting up a Google My Business listing enough? Do you track on how well your GMB listing is going and whether your efforts are making waves among potential customers. If not, take it as an opportunity to improve your business visibility online.
Claiming a listing on GMB is one of the more impactful ways of improving your business’ online presence. PurpleCow Digital Marketing elevates businesses online and helps by putting your brand out there. You don’t have to do it anymore by yourself!
We help optimize your business’ online visibility with professionalism and efficiency.
Contact PurpleCow Digital Marketing today, and let us help you build your local digital marketing strategy to improve your business.
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