​​Do You Need Local Digital Marketing?

A digital marketing strategy tailored to local businesses serving in the community has a different approach than general online standards. A lot of local firms fail to recognize that not all digital marketing tactics work for your specific industry and audience. You should know that your local digital marketing strategies should target your audience in a certain geographical area.

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What is local digital marketing?

Local digital marketing helps local businesses reach more customers, grow their revenue, and create new jobs. It also boosts brand awareness, product reach, and services to local leads and customers. So, what can you do to make your site more local for geographical-based leads and conversions?

Claim high-authority directory listings as you can

People are most afraid of claiming business directories for fear of being down-ranked by search engines. But online listings can help support SEO only if you claim a listing in proven directory sites. High domain authority directories include Facebook, Google My Business, Yelp, Apple Maps, and more.

Input complete and consistent detail

Remember to place your name, address, and phone number (NAP) for people to search and contact you. Make sure that in every listing, you accurately and consistently place the info with precision. Every bit of information in all your listings should be identical.

Update new information

Keep your information updated and accurate. Inconsistent data will have your customers confused about how to contact you. What’s more, it will cause Google to index and crawl on the wrong listing, thus, harming your rank.

Include media-rich content

Include photos and videos of your business! It can further capture customer’s attention and interest in your brand. You can also open your listing for reviews where consumers posts photos of their experience on your store.

Post and update regular content

Some listings allow you to post a status, article, or announcement pertaining to your business. Customers, and even Google, like seeing fresh content and active engagement from your part.

Allow reviews from customers

Open your listing to reviews from customers and let them talk about their experience. This will make your business more attractive and credible. What’s more, this active engagement from users will affect your ranking in directory results and SERPs.

Optimize description of the company

Integrate keywords customers regularly use when they search for information on the web. For example: Graphic Design in Redcliffe, or Web Development Queensland. You can even categorize your business according to its industry, products, or service.

Advantages of local digital marketing for businesses

Local digital marketing helps local businesses reach more customers, grow their revenue, and create new jobs. It helps the business grow significantly and can produce excellent results on Google. 

To better reach your community, you need to target local keywords and optimize content in your area to get you discovered. If need some support instilling local digital marketing strategies, contact PurpleCow Digital Marketing today, and book an appointment.

local digital marketing strategies

What PurpleCow Digital Marketing can offer you?

Is simply putting up a Google My Business listing enough? Do you track on how well your GMB listing is going and whether your efforts are making waves among potential customers. If not, take it as an opportunity to improve your business visibility online.

Claiming a listing on GMB is one of the more impactful ways of improving your business’ online presence. PurpleCow Digital Marketing elevates businesses online and helps by putting your brand out there. You don’t have to do it anymore by yourself!

We help optimize your business’ online visibility with professionalism and efficiency.

Contact PurpleCow Digital Marketing today, and let us help you build your local digital marketing strategy to improve your business.






​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal


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