​​Do You Need PPC Ads?

PPC is short for pay-per-click. This is a model of internet marketing in which businesses will get paid every time their ads are clicked. PPC has been growing over the past years with the advancement of technology and we see ads on almost every website we go to.

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What are PPC Ads?

The two most commonly used PPC ads platforms are Google and Facebook. PPC ads can be very beneficial to businesses to get your message in front of your customer quickly. SEO is used to build a long standing search engine presence. For best results we recommend using both pay-per-click and SEO for most businesses.

PPC ads are very complex to set up correctly, but learning the what, how and why is a great investment in yourself and your business.

Why you need PPC Ads?

Successful statistics on businesses using PPC

With the rise in people using the internet, it is almost a guarantee to profit from investing in a PPC ad. In 2017, over 7 million advertisers made an investment which resulted in 10 billion dollars of PPC ads. The number continues to go up every year and PPC’s average yearly costs stem from 108-120,000 dollars.

The internet can be used in a lot of ways. Studies show that 85% of people look for local businesses while surfing the web. PPC is a better way to get profits and more traction for your site rather than an organic approach, which is why big-name companies like Google and YouTube do the same.

What can PPC offer to your business?

PPC ads are a safer and more convenient approach when it comes to getting traction for your business. Some people prefer promoting organically as it is free but this is not advisable. When you promote organically, it will take a long time before you get an audience unless you have a lot of connections.

For PPC ads, you can pay as low as 5 dollars and have the chance to display your business on websites that get thousands of views each day. PPC gives you the control to track real-time data and how your ads are performing. You can find tune ads and you can even pause ads if you’re not content with how it’s doing.

Making the right online decisions is the most important thing. This way, you’ll be able to increase your revenue while still saving as much money as possible.


The best practices of PPC Ads

Small businesses often use PPC Ads to drive traffic to their website. 






​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal


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