PAY PER CLICK ADS
Do You Need PPC Ads?
PPC is short for pay-per-click. This is a model of internet marketing in which businesses will get paid every time their ads are clicked. PPC has been growing over the past years with the advancement of technology and we see ads on almost every website we go to.
What are PPC Ads?
The two most commonly used PPC ads platforms are Google and Facebook. PPC ads can be very beneficial to businesses to get your message in front of your customer quickly. SEO is used to build a long standing search engine presence. For best results we recommend using both pay-per-click and SEO for most businesses.
PPC ads are very complex to set up correctly, but learning the what, how and why is a great investment in yourself and your business.
Why you need PPC Ads?
Successful statistics on businesses using PPC
With the rise in people using the internet, it is almost a guarantee to profit from investing in a PPC ad. In 2017, over 7 million advertisers made an investment which resulted in 10 billion dollars of PPC ads. The number continues to go up every year and PPC’s average yearly costs stem from 108-120,000 dollars.
The internet can be used in a lot of ways. Studies show that 85% of people look for local businesses while surfing the web. PPC is a better way to get profits and more traction for your site rather than an organic approach, which is why big-name companies like Google and YouTube do the same.
What can PPC offer to your business?
PPC ads are a safer and more convenient approach when it comes to getting traction for your business. Some people prefer promoting organically as it is free but this is not advisable. When you promote organically, it will take a long time before you get an audience unless you have a lot of connections.
For PPC ads, you can pay as low as 5 dollars and have the chance to display your business on websites that get thousands of views each day. PPC gives you the control to track real-time data and how your ads are performing. You can find tune ads and you can even pause ads if you’re not content with how it’s doing.
Making the right online decisions is the most important thing. This way, you’ll be able to increase your revenue while still saving as much money as possible.
The best practices of PPC Ads
Small businesses often use PPC Ads to drive traffic to their website.
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