​​Do You Need SEM and PPC marketing?

Generating traffic to your business’s website can go a long way in your marketing performance. The best solution for this is search engine marketing (SEM) and pay-per-click (PPC) marketing. These strategies would target the specific customers you want to promote your business towards. What would follow after that is ultimately higher chances for conversion.

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SEM and PPC marketing

What is SEM and PPC marketing?

Having an excellently executed SEM/PPC marketing is an efficient way of studying and analyzing your market. Since it can measure important onsite actions, it allows you to conduct a thorough examination of effective and ineffective strategies. Hence, you can identify what changes you need to make or improvements you need to apply to your product and website.

Benefits SEM and PPC marketing?

You’ll Reap the Benefits Faster

One of the biggest benefits of SEM/PPC marketing is its quick and almost instant results. This is because of the excellent customization control it gives you over your ads’ messages and presentation. You can effectively capitalize on this quick ROI in the short term to establish your product or services in the market.

Establish Brand Awareness

When you use commonly searched industry-related keywords, chances are you will also get exposure to ads related to that. It is especially useful for startups who are looking to increase their brand’s visibility. It can also help your site rank better on search engine results, which would convert into sales and leads.

Directly Address Your Target Customers

Unlike passive marketing, SEM/PPC campaigns enable you to connect directly to your target audience. Through it, you can use specific keywords, target specific demographics and geographical locations, schedule the ads’ activation period, etc. This is highly cost-effective because it allows you to pinpoint your audience and minimize your spending.

Retrace Previous Visitors and Customers

SEM/PPC marketing enables you to retarget or remarket. In a nutshell, it allows you to retrace leads that made previous purchases or visits to your site. What happens is you can show them a new ad that can increase the chance of them making another purchase.

Comprehensive Market Study and Analysis

Having an excellently executed SEM/PPC marketing is an efficient way of studying and analyzing your market. Since it can measure important onsite actions, it allows you to conduct a thorough examination of effective and ineffective strategies. Hence, you can identify what changes you need to make or improvements you need to apply to your product and website.


The best practices of SEM and PPC marketing

Small businesses often use PPC Ads to drive traffic to their website. 






​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

SEM and PPC Marketing 1

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

SEM and PPC Marketing 1

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

SEM and PPC Marketing 1

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

SEM and PPC Marketing 1

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

SEM and PPC Marketing 1

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

SEM and PPC Marketing 1

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

SEM and PPC Marketing 1

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

SEM and PPC Marketing 1

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

SEM and PPC Marketing 1

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

SEM and PPC Marketing 1

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

SEM and PPC Marketing 1

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal

SEM and PPC Marketing 1

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Are you ready to start the conversation? Great results don’t just happen, they happen because you make them happen. Let’s get your great results started today!

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