Attract Customers in Your Area and Boost Your Business with Targeted Local SEO
As a local business owner, you may already be aware of the digital bloom and the importance of having a strong online presence in order to reach potential customers and stand out from the competition.
One of the most effective ways to do this is through local SEO, which is the practice of optimizing your online presence such as your website or just your Google My Business listing for customers searching for local businesses in your local area.
By following the best practices for local SEO, you can increase your online visibility on search engine results pages like Google, which can lead to more foot traffic and ultimately, more customers and increased revenue for your business.
Local Businesses Need Local SEO
As a business owner yourself, you have business goals and aims to top the competition and you’re always looking for ways on how to achieve these.
Local search engine optimisation (SEO) is a crucial aspect of online marketing for local businesses and this can definitely help to drive traffic and sales for your business.
Generally, local businesses especially those with a physical location that wants more and better foot traffic or have a specific service area, such as a restaurant, store, or service-based business, need local SEO in order to be found by a local audience and potential customers.
By optimizing your website for local search terms and ensuring that your business is listed in relevant local directories and local business listings sites, you can rest assured of an increase in your local search visibility in local search rankings.
Dominate the Local Search Engines Rankings
Having a good local SEO strategy for your local business not only helps you to attract nearby Google searches and queries related to your business but also targets quality clients within a specific geographic location.
If you’ve been wanting to top the Google local search results for quite some time now, you will be needing a reputable local SEO company that has a proven local SEO campaign to achieve local SEO success and dominate the local rankings either from website or mobile search.
Attract Quality and Local Customers
As a local business, attracting local customers is likely an important goal, and focusing on local SEO as one of your online marketing tactics can be a helpful tool in attracting local customers and topping other local businesses.
Here are proven statistics on why local SEO should be your top priority for your local business and customers.
1. Customers will know your business through online search
Over 97% of online users search the net for local product services in their area. Remember, there are 31 million internet users and searches in Australia in January 2020 alone.
2. Purchases are often made offline after knowing your business
About 88% of people who do local research often visit or call the company they saw on the local search results page on the same day.
3. Businesses have higher chances with proper local SEO strategies
People are commonly searching for businesses ‘near me’ every day. This grew to a hefty 200% increase over two years. It’s that important to transact with a business just around the community!
4. Customers want the quickest answer or solution
Getting on the first two pages is important. That’s because 92% of local searches choose to transact with businesses on the list there.
5. Google is the most used search engine in Australia
4 out of 5 Australians use Google to find local information on businesses nearby.
How Local SEO Helps Your Business Grow
Local SEO plays a huge role in getting you ranked higher in geographically-related searches. Factors such as distance, relevance, and activity, play a huge role when customers are trying to search for you. Here’s what it can help you with:
Increased Local Brand Visibility
About 97% of online customers search for a brand near them before they decide to buy. Local SEO helps your business stand out from competitors by increasing your page ranks and appearing in maps, local listings, and other local directories as people are searching for it.
Higher Ranking on Google Maps
Google My Business is a great tool to help you rank higher in search results on Google Maps. Having a verified Google My Business page with complete information such as hours of operation, physical location, contact information, and website URLs related to your business can better your local search visibility as customers are searching for it on Google Maps.
Greater Chances to Nearby Customers
By doing local keyword research then optimizing content specific to your city or area and getting listed in relevant business directory listings, you can increase your odds to be found by people in and around the area. With local SEO services, you will have better chances of receiving targeted leads that have higher conversion potential.
Improved Web Traffic, Leads, and Local Sales
Did you know that 80% of repeat customers are responsible for high returns on investments for businesses? And, most of these customers actually come from your local SEO marketing and community!
Targetted Local Strategies
Local SEO services are the best way to connect with potential customers and reach your local market. Focusing specifically on the region, city, or area where you operate can really help you target potential customers in a more effective manner.
Geographically-centered Campaigns
Most businesses think that targeting all demographics is a wise choice to bolster income. However, you could end up spending more because you did not target your campaigns geographically and focused demographically. When running a campaign, you need to target a specific audience that appreciates more of your products or services.
What PurpleCow Digital Marketing Can Offer
If you are struggling to maintain a successful local SEO campaign for your business, contact PurpleCow Digital Marketing now. PurpleCow Digital Marketing is your best local SEO company for your small business that offers a holistic and optimized experience for local businesses. We’re local just like you and we understand the need for businesses to boost their rankings and business online.
At PurpleCow Digital Marketing, we provide comprehensive local SEO services with the aim to help businesses rank higher in local search results. Our team of experienced SEO professionals will work with you to develop a tailored local SEO strategy that meets the needs of your business and ensures maximum visibility and organic traffic for your website. Our main and vital tasks include:
Optimizing and Managing Local Listings, Especially Google My Business
We want to see your online business develop trust and credibility among your prospects. PurpleCow Digital Marketing helps business owners in setting up and optimize their Google My Business account and other listing directories of their choice. We will also integrate other SEO services, copywriting, photo and multimedia assistance, and reviews and updates during setup.
Publishing and Optimizing Listing Posts for Localized Usage
Popularity is enough for Google to read through the index and when Google sees enough activity on your Google My Business listing, it’ll rank that listing higher. An activity may be all about the events or occurrences happening in your listing and it can be reviews, short posts, or posted photos you did or from your customers. Who wound want a listing with dead content, anyway?
Fine Tuning of Your Web Content for Local Searches
We will use the right keyword to optimize your website content for local customers and these keywords will be embedded in your blog posts, web pages, images, or videos to improve rankings on local search engine.
Our Local SEO Services Process
Local SEO (search engine optimisation) is the process of optimizing a website and online presence to rank higher in organic search results for location-based searches.
Having local SEO services as one of your digital marketing strategies, this can definitely help businesses generate more website traffic and lead from users in their local area.
While local SEO services might be easy to do, there are actually a lot of things that go into making sure a website is optimized for local search results.
1. Search and Use Local Keywords
We will do proper keyword research with the local intent in mind and then include these keywords in your website's content and metadata that are relevant to your local area. This can help search engines understand the location of your business and improve your ranking in local searches.
2. Claim and Optimize Google My Business Listing
Google My Business is a free listing service provided by Google that lets small businesses list their information on the search engine. It's a great way to get your business noticed in local searches and improve your local rankings in both traditional organic search results as well as Google Maps. We will help you to claim and optimize this listing, which includes adding important details about your company such as business name, address, and phone number and make sure all of this information is accurate and up-to-date.
3. Create Local Content
We can write blog posts and create pages on your website that are relevant to your local audience through our content marketing services or publish posts on your Google My Business account. This can include information about your local community, events, and landmarks.
5. Build Local Citations
A citation is a mention of your business NAP (name, address, and phone number) on another relevant website. The more consistent citations you have, the more credible your business appears to search engines.
6. Acquire and Respond to Reviews
We will encourage you to have your customers leave reviews for your business, especially on your Google My Business Listing and sites like Yelp, Facebook, and other aggregators as these positive reviews can be a ranking factor that can help to improve your local SEO.
7. Optimize Website for Mobile
As more and more people use their smartphones to search for local businesses and do other inquiries, it's important to make sure your website is optimized for mobile devices to create a better user experience on their end. We have a web development service that can help you achieve this.
8. Use Structured Data (schema)
Structured data or known as schema, is a standardized format for providing information about a page and classifying the page content. By using structured data on your website, you can help search engines understand the content on your pages and improve your visibility in search results.
9. Geo-tag Images
We will include images that are geographically tagged on your website which are also relevant to your local area. This can help to improve the user experience, make your website more visually appealing, and higher chances to be found on Google with optimized images.
10. Engage with Audience
We will advise and encourage to connect with your local community by responding to reviews, interacting with customers on social media, doing email marketing campaigns, etc. This can greatly help to improve the reputation of your business and increase customer engagement and loyalty.
Join the Thousands of Successful Businesses That Have Improved Their Local SEO with Us!
At PurpleCow Digital Marketing, we offer a range of local SEO services that can help you rank higher in local search results and bring your business ahead of the competition.
Our team of experts are here to help you create an effective strategy that is tailored to your needs and budget.
Contact us today to get started with our local SEO services.
Local SEO FAQs
Local search engine optimization (SEO) is a digital online marketing strategy that boosts the search engine visibility of a local business in search engines, Google maps, specifically to the local community. It’s not just about reaching customers and topping local SEO efforts and business listing, but, also to create a positive buzz around your small businesses.
Local SEO is an important part of any small business’s digital marketing plan. It has the power to drive local awareness, visibility, and traffic for businesses that are targeting a local audience. Local SEO also improves search engine rankings for your website and increases foot traffic from customers in nearby areas. Additionally, it can help small businesses reach potential new customers and build relationships within the local community.
A successful local SEO strategy should include a few key elements, such as on page optimization, content creation, citation building, reputation management, and link building. Additionally, it’s important to ensure that your website is mobile-friendly and has a strong presence on social media platforms. Having an up-to-date directory listing with accurate information can also help boost local SEO.
Local SEO can be beneficial for businesses in many ways. It increases visibility and rankings, drives local traffic to your business, builds trust and credible reputation, establishes brand awareness within the local community, and helps to build relationships with customers. Additionally, it provides a cost-effective marketing tool compared to traditional advertising methods.
Local SEO works by optimizing your website and local listings to target a specific geographic area or regions. This includes optimizing titles, descriptions, images, content, meta information, and other factors that can improve the visibility of your business in local search engine results. Additionally, many businesses will leverage citation building and link building strategies to further boost their rankings.
There are a few steps you can take to improve your local SEO. Firstly, make sure that all of your website’s content is optimized for local searches. This includes optimizing page titles and descriptions with keywords related to your business and location. Secondly, create a comprehensive directory listing with accurate, up-to-date information and link to your website. Additionally, build links to authoritative sites related to your business, create content related to local topics, and regularly engage with customers on social media platforms. Finally, work to improve your online reputation by responding to reviews and addressing negative feedback quickly.
GMB stands for Google My Business, a free tool that enables businesses to manage their presence on Google. It allows business owners to easily create and update profiles across multiple platforms, including search engine results pages (SERPs), Maps, and mobile devices. Additionally, it provides insights into customer behavior, as well as access to customer reviews and ratings.
The cost of local SEO depends on the size and scope of your business. Typically, businesses can expect to pay a mix of setup fee, monthly maintenance fee, and other fees depending on the services they need. Most local SEO agencies charge an hourly rate or provide packages with different pricing structures. Ultimately, you will want to find a provider that provides a high-quality service that fits within your budget.
There are many websites that offer local citations. Some of the most popular ones include Yellow Pages, Yelp, Apple Maps Connect, Bing Places for Business, and Yahoo! Additionally, you can use tools such as BrightLocal or Yext to help you find and submit your business information to local citation sites.
Local SEO is a great option for any business that wants to generate more leads and conversions in their local area. This includes restaurants, retail stores, medical offices, service providers, and more. Additionally, businesses with multiple locations can benefit from local SEO by optimizing each location for its own specific geographic area. No matter the size or type of your business, local SEO can help you reach more customers and create a stronger online presence in your area.
