Strategise Your Way to the #1 Page with Our Google Ads Management Services
With everything going digital, businesses equip themselves with online technologies to stay ahead as getting their brand noticed has now become a competition and a daunting task. Our Google Ads management services can not just help you in running ROI-generating campaigns but also use this digital marketing strategy to be seen on the 1st page of Google SERP.
Brands worked with:
GOOGLE ADS
Drive Growth and Profits to Your Business Through Google AdWords
Google Ads / AdWords has quickly become the most used online marketing service for almost all types of businesses as it can have your business in front of your target audience within minutes.
Craft Compelling Ads to Capture Attention
Running a successful Google AdWords campaign requires strategic planning, meticulous execution, and continuous optimization. Whether it’s a clever tagline, a compelling call to action, or highlighting special offers, we know how to make your ads stand out from the competition.
Reach the Right Audience at the Right Time
One of the key strengths of Google AdWords is its robust keyword targeting capabilities. By selecting and refining relevant keywords that align with your business, products, or services, we ensure that your ads appear to users who are actively searching for what you have to offer.
Captivate Your Audience with Versatile Ad Formats
Google Ads / AdWords offers a variety of ad formats to suit your advertising objectives and reach your target audience effectively. Whether it’s a Google Adword , display ads, shopping campaigns, or engaging video ads that tell your story on platforms like YouTube, we can help you select the right ad formats.
Enhance Your Ads for Maximum Impact
Ad extensions provide additional information and functionalities that make your ads more informative and compelling. Whether it’s adding site links, incorporating call extensions, or displaying location extensions, we utilise ad extensions strategically to maximise the impact of your ads.
Pinpoint Accuracy to Reach Your Ideal Customers
With Google advertising, we can precisely target your ads to reach your ideal customers. From demographics based on age, gender, and income, to interest targeting that reaches users with specific hobbies or preferences, we ensure that your ads are shown to those who are most likely to convert.
Outsmart the Competition with an Ad Auction Strategy
Google AdWords operates on an auction-based system, where advertisers compete for ad placements. Our team understands the intricacies of the ad auction process and employs smart bidding strategies to give you a competitive edge and get the best possible ad placement at the lowest cost.
Boost Relevance and Lower Costs Through Quality Score Optimization
The Quality Score metrics of Google AdWords measure the relevance and quality of your ads, keywords, and landing pages. We focus on creating highly relevant ad copy to maximise your quality score, improve your ad rankings, and lower your cost-per-click (CPC).
Right Timing Through Ad Scheduling
Timing is everything when it comes to advertising. With Google AdWords, we have the ability to schedule your ads to appear at specific times and days of the week. This allows us to reach your audience when they are most likely to be active and engage with your ads, ensuring that your budget is spent effectively.
Empower Businesses with Unmatched Benefits
Are you looking for a powerful tool to drive growth and profits for your business? Google ads might be complex to set up correctly, but they can help take your business to new heights.
Achieve Immediate to Instant Results
Unlike other advertising channels that can take time to yield results, Google Ads offers the advantage of instant visibility. With our expertise, we can help you craft compelling ads that generate immediate clicks and drive traffic to your website, whether it’s generating website traffic, increasing brand visibility, or driving conversions.
Gain Full Control of Your Budget
Worried about overspending? Don’t be. With our Google Ads Management service, we understand the importance of optimising your daily budget for maximum ROI, that’s why we allow you to have full and complete control over your budget. We work with you to set a daily or campaign-level budget that aligns with your financial goals and objectives.
Drive Exposure and Awareness of Your Brand
Whether you’re a small startup or an established brand, increasing exposure and brand awareness is crucial for any business growth. Google Ads are an excellent tool for increasing brand exposure and awareness. By creating engaging ads that resonate with your target audience, we drive brand recognition, reinforce your brand’s presence, and help your brand stand out in the crowded digital landscape.
Complements Your SEO Marketing Efforts
Google Ads and search engine optimization (SEO) go hand in hand. While SEO focuses on organic search rankings, Google Ads allows you to target specific keywords and appear at the top of search results instantly. By combining both strategies, you can dominate the search engine results page and maximise your online presence.
Measure the Results and Performance of Your Ads
Data-driven decision-making is a key aspect of our Google Ads service. We provide comprehensive performance reporting, allowing you to track the results and effectiveness of your campaigns. With in-depth analytics, we measure key metrics such as impressions, clicks, conversion rates, and cost per conversion, providing valuable insights to optimise your future campaigns.
Widens Your Market Reach
With Google Ads, your ads have the potential to reach a vast audience. Beyond the Google Search Network, your ads can appear on the Google Partners and Display Networks, YouTube, mobile apps, and partner websites. This extensive network ensures that your message reaches users across multiple platforms and touchpoints, increasing your chances of capturing their attention.
Allows Integration with Google Products
As a one-stop shop for your digital marketing needs, we can help you leverage the power of integration with other Google products and services. From integrating with Google Analytics to gain deeper insights into user behaviour, to syncing your Google Merchant Center for seamless product listing ads, we ensure that your Google Ads campaigns are fully optimised and integrated with the broader Google ecosystem.
Google Ads Management Services Tailored for Your Advertising Goals
Whether you’re looking to drive more traffic to your website, increase online sales, generate leads, promote your brand, or boost app downloads, we have advertising campaign solutions for your objectives.
Search Ads
Search campaigns are the bread and butter of Google Ads. They allow you to target and capture users who are actively searching for products or services related to your business.
Display Ads
If a picture is worth a thousand words, then display advertising are a visual masterpiece. These image ads allow you to showcase your brand, products, or services across the Google Display Network.
Shopping Ads
For e-commerce businesses, Google Shopping ads are a game-changer as they enable you to showcase your products, including images, prices, and product details, directly in search results.
Video Ads
In today’s digital age, video has become a powerful medium for storytelling. With video ads, you can engage and captivate your audience on platforms like YouTube.
Remarketing Ads
Ever visited a website, only to see its ads follow you around the internet? That remarketing in action, allows you to reconnect those who have previously visited your website or interacted with your brand.
Discovery Ads
Showcase your products or services to users as they explore the web. These ads appear seamlessly alongside relevant content, capturing the attention of users in a non-intrusive way
Responsive Ads
Responsive ads offer the flexibility to adapt to different screen sizes and formats. It automatically adjusts its size, appearance, and format to fit available ad spaces, ensuring optimal visibility and engagement.
Local Service Ads
If you’re a local business looking to target potential customers in your area then this ad can appear at the top of search queries, showcasing your business information, customer reviews, and contact details.
Your Partner for Success and Excellence Where Results Converge
At PurpleCow Digital Marketing, we embody these qualities, ensuring that your advertising efforts are in safe hands.
Experienced
With years of experience in the digital marketing industry, we bring a wealth of knowledge and expertise to the table. We stay up-to-date with the latest trends, best practices, and algorithm changes to ensure that your campaigns are always optimised for success.
Efficient
We understand the importance of delivering results in a timely and efficient manner. Our streamlined processes and efficient campaign management techniques allow us to maximise your ad spend, minimise wastage, and deliver optimal performance within your advertising budget.
Enhanced
At PurpleCow Digital Marketing, we believe in going the extra mile to enhance your Google Ads campaigns. From creating compelling ad copy and optimising landing pages to implementing advanced tracking and analytics, we leave no stone unturned to ensure that your campaigns are primed for success.
Transparent
We believe in transparency and open communication. Throughout the entire Google Ads campaign, we'll keep you informed about its progress and provide detailed reports, analytics, and regular updates, ensuring that you have full visibility into the performance and impact of your PPC ads.
Your Advertising Campaign that Generates ROI Starts Here
Running a successful Google Ad campaign requires a strategic and systematic approach. Here’s an overview of how we ensure that your campaigns are set up for success:
Define your advertising goals
We start by understanding your business objectives and marketing goals and we align your campaigns with your desired outcomes.
Set up a Google Ads account
If you don't have one already, we help you set up a Google Ads account. We take care of the technicalities, including providing the necessary information and configuring the account settings.
Conduct keyword research
We'll then conduct comprehensive Google Ads keyword research analysing search volume, competition, and user intent to ensure that your ads appear to the right audience.
Create ad groups
We group expensive and negative keywords into logical clusters and create ad groups based on these categories. This allows us to create targeted ad copy and tailor your messaging to specific user queries.
Create compelling ad copy
Our creative team crafts compelling and persuasive ad copy that grabs attention, communicates your value proposition, and entices users to click on your ads.
Choose ad extensions
We will help you select and implement the right ad extensions, such as site links, call extensions, location extensions, or structured snippets, to improve ad visibility and user experience.
Set your budget and bidding strategy
At this point, we will align with your financial goals and objectives by choosing the right bidding strategy, whether it's manual CPC, automated bidding, target CPA, or target ROAS.
Select your targeting options
We fine-tune your targeting options to ensure that your ads reach the right audience. This includes defining demographics, locations, languages, and interests to align with your target market.
Monitor the campaign
We closely monitor the performance of your campaigns and make data-driven optimizations, adjusting bids, refining ad copy, adding negative keywords, and testing different ad variations.
Track conversions and measure results
We install conversion tracking to measure the actions users take after clicking on your ads and we can help you track and measure the results and performance of your campaigns accurately.
Continuously refine and iterate
We believe in the power of continuous improvement. We analyse data such as click-through rate, gather insights and refine your campaigns to drive better results.
Looking for the Quickest Way to be on Top SERP?
Google AdWords offers businesses an unparalleled opportunity to drive instant growth and profits through paid yet targeted advertising. Don’t let your competitors dominate the online space. Act now and seize the opportunity to be seen at the top SERP and transform your business with Google Ads.
Take the first step towards digital success today. Contact us today and let’s strategise your way to the #1 page!
Google Ads PPC FAQs
Google Ads is an online advertising platform that allows businesses to display their ads on Google partner websites, search networks, display networks, YouTube, etc. It provides businesses with a highly targeted and measurable way to reach their audience and drive relevant traffic to their websites.
Google Ads works on a pay-per-click (PPC) model, where advertisers bid on long-tail keywords to display their ads. Advertisers set their budget and bidding strategy and only pay when someone clicks on their ad. The ads are displayed based on relevance and quality factors, including ad rank and quality score.
Display advertising on Google offers numerous advantages. It allows you to reach a massive audience, target specific demographics and interests, track and measure results, and have control over your budget. Google Ads also complements other marketing efforts and can deliver immediate visibility and results.
Some best practices for successful Google AdWords campaigns include conducting thorough keyword research through Google Keyword Planner, creating compelling ad copy, optimising landing pages, monitoring and optimising campaigns regularly, and leveraging data and analytics to make informed decisions. It’s also important to stay up-to-date with industry trends and changes in the Google Ads platform.
Google Inc. offers various bidding strategies for its advertising policy, including manual CPC, automated bidding, target CPA, and target ROAS. The choice of bidding strategy depends on your campaign goals and budget. Each strategy has its own advantages and considerations, and we can help you determine the most suitable strategy for your business.
Bidding on branded search terms can be beneficial as it allows you to maintain a strong presence in search results and protect your brand. It ensures that users searching for your brand find your ads and website easily. Bidding on branded keywords can also help you capture more valuable clicks and prevent competitors from encroaching on your brand territory.
Several factors contribute to ad position, including bid amount, ad quality, relevance, and landing page experience. To improve your ad’s position, you can optimise your bids, increase your quality score by improving ad relevance and landing page experience, and refine your targeting to reach a more relevant audience.
Yes, Google Ads provides the option to run video ads on YouTube. YouTube offers various ad formats, such as skippable ads, non-skippable ads, bumper ads, and more. We can help you create and optimise video ad campaigns on YouTube to reach your target audience and drive engagement.
Yes, Google Ads can be highly effective when implemented strategically and managed properly. It provides businesses with the opportunity to reach their target audience at the right time and place, drive relevant traffic to their websites, and achieve their advertising goals. However, success depends on factors such as campaign setup, targeting, ad quality, and ongoing optimization.
Google Ads is an advertising platform that allows businesses to create and display ads, while Google AdSense is a program that website publishers can join to display Google Ads on their websites. Advertisers use Google Ads to create and manage their campaigns, while publishers use Google AdSense to monetise their websites by displaying ads and earning revenue from clicks or impressions.
