​​Do You Need Backlinks?

Backlinks are links from other websites that point back to your site. They are used by Google to understand the authority a website or domain has within a certain topic.

Google assumes that if  another website is pointing or linking to your website about a subject matter, that  means you know what you are talking about. 

Backlinks are very helpful for SEO and domain authority ranking.

Website Project, care plans, About, Digital Marketing

SEO – Backlinks

What are backlinks?

Backlinks are links from other websites redirected to your website for authority and quality content. They’re one of the backbones of SEO and are an indicator of top-rich content with search engines and web visitors. Quality websites with quality content and backlinks always receive a nod from Google and will rank them higher in search engines.

Have you noticed that we used the word “quality” over and over again? That’s because certain links can affect your site. Links from malicious or spammy sites may bring your site down, but good websites will uplift yours, too! Search engines, like Google, will determine the quality of backlinks coming to your site.

How to get quality backlinks?

Some people resort to buying links as low as $5 and expect quality inbounds. However, that’s not the case at all. Quality links aren’t sold for something so inexpensive. Trust us, you’ll get links from broken websites, private network blogs, or malicious sites and that will de-rank your site.

How and where to get quality links then? It’s not always easy, and you need to put your elbows into it to see results. Here’s where you need to take a look though.

  • Natural, editorial links
  • Email, forum, and guest post signatures
  • Article directories
  • Advertorials
  • Infographic sharing
  • Blog comments
  • Manual outreach link building tactics

Gathering backlinks may sound complicated, but, with a little effort, you can invite quality site owners, influencers, or bloggers to link back to your site.

Backlink strategies

What PurpleCow Digital Marketing can offer you?

Employing backlink strategies can be time consuming and hard. Instead of focusing on growing your business, you get distracted by creating content and reaching out to websites for backlinks itself. But, are they good backlinks? Why don’t you entrust the hard work to us and concentrate on winning customers?

With over 10+ years’ experience in digital marketing, we understand how important backlinks are as part of your SEO strategy. Quality backlinks help score higher domain and page ranks, which leads to higher visibility, web traffic, and engagement.

If you need help creating quality backlinks for your site, call PurpleCow Digital Marketing for your SEO strategies today!






​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal


​Let's work together and ​improve your ​business !

Are you ready to start the conversation? Great results don’t just happen, they happen because you make them happen. Let’s get your great results started today!

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