Over the past couple of years, the digital marketing landscape has undergone a tectonic shift, mainly due to artificial intelligence (AI) revolutionising how businesses approach and relate to their audiences. The impact of AI is so significant that many are willing to pronounce SEO dead or at least not as effective as it once was. […]
Is SEO Still Effective in The Era of AI for Outdoor Living Brands? Read More »
As the world of artificial intelligence (AI) continues to evolve in 2025 and AI-driven technology becomes more and more accessible, small businesses have an unprecedented opportunity to grow and evolve using tools and strategies that were once exclusive to large corporations. For outdoor living businesses in particular, AI provides innovative ways to expand while keeping
Can including AI in your content help your site to perform better? Yes, it can, but you must be mindful of how you do it. We know that most of you think the word mindful does not relate to digital marketing. Should it? Yes, it should. Here at Purple Cow Digital Marketing, we recognise that
How to Include AI in Your Content without Harming Your Site Read More »
Getting your website ranked in search results is becoming increasingly challenging every day. Unless you have plenty of time to allocate to SEO management, contracting a digital marketing agency is a better solution. Generative AI is the latest kid on the block. It has been around for a while. Without us knowing, we interact increasingly
Google Search and Generative AI: Is This The Future of Search? Read More »
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