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AI Content Optimisation: How to Align With Google’s Algorithms

AI Content Optimisation: How to Align With Google’s Algorithms 2026

AI is transforming content creation faster than most businesses can adapt, but Google’s primary objective remains unchanged: serve searchers with the most useful, relevant, and trustworthy answers possible. Even as tools like generative AI become more capable, search engines still prioritise people-first content that meets user intent and demonstrates experience, expertise, and value. According to […]

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A cartoon cow holding an "AI Assistant" sign stands by text highlighting a 24/7 ai assistant for booking jobs, featuring PurpleCow Digital Marketing branding.

Meet Your AI Assistant: How to Use Smart Bots to Book Jobs While You Sleep

If you’ve ever lost a lead because you couldn’t answer the phone or respond to an online enquiry fast enough, you’re not alone. Many outdoor blinds and shutters businesses face the same challenge: you’re out on site, managing installs or quoting new jobs, while new leads slip through the cracks. That was exactly the situation

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Does SEO Still Work in the Age of AI for Outdoor Brands?

Over the past couple of years, the digital marketing landscape has undergone a tectonic shift, mainly due to artificial intelligence (AI) revolutionising how businesses approach and relate to their audiences. The impact of AI is so significant that many are willing to pronounce SEO dead or at least not as effective as it once was.

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How to Grow a Local Business With Ai in 2025

As the world of artificial intelligence (AI) continues to evolve in 2025 and AI-driven technology becomes more and more accessible, small businesses have an unprecedented opportunity to grow and evolve using tools and strategies that were once exclusive to large corporations. For outdoor living businesses in particular, AI provides innovative ways to expand while keeping

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Google Search and Generative AI: Is This The Future of Search?

Getting your website ranked in search results is becoming increasingly challenging every day. Unless you have plenty of time to allocate to SEO management, contracting a digital marketing agency is a better solution. Generative AI is the latest kid on the block. It has been around for a while. Without us knowing, we interact increasingly

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