Web caching is a method used for storing data so that it can be later accessed by visitors faster. In short, it makes revisits extremely fast.
A slow page will have people abandon your website and possibly cost you a loss of revenue. This is why optimizing speed for your website is important.
Google keeps changing its algorithm and you need to conduct a website audit every now and then to have insights into your online performance.
Why you need to speed up your website. Website speed optimisation is just as important as putting keywords in your content article. Why? Digital marketing guru, Neil Patel, states that a one-second delay leads to 11% of fewer page views
