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The Outdoor Blinds Business Owner’s Guide to CRM & Lead Management Systems

Running an outdoor blinds or shutters business in Australia today is probably more difficult than ever. Customers are shopping around, leads are harder to convert, and managing follow-ups across multiple enquiry channels can easily become overwhelming. Many business owners rely on spreadsheets, sticky notes, or memory to track their leads, but that approach often leads […]

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How to Use a Custom GPT to Supercharge Your Appointment Setters

In the outdoor living industry, every customer enquiry counts. When someone calls or messages about outdoor blinds or shutters, that moment is your best chance to turn interest into a booked appointment. The quality of that first interaction often decides how quickly a sale moves forward. For appointment setters, juggling product questions, pricing details, and

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Objection Handling 101: How to Overcome the 5 Most Common Excuses in Outdoor Blinds Sales Conversations

When a customer says, “I need to talk to my partner,” or “I’m just getting quotes,” it can feel like the conversation has come to a standstill. For outdoor blinds and shutters businesses, objections like these are a daily occurrence. But in reality, objections don’t have to be roadblocks; think of them as opportunities. Every

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Local SEO Success: How to Use AI in Local Businesses

Local businesses that serve a specific area, such as outdoor blinds and shutters suppliers in Queensland, rely heavily on being found by customers nearby. When someone searches for “outdoor blinds Brisbane” or “shutters near me,” the results they see are driven by local search algorithms. This is where Local SEO plays a vital role. Local

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Boost Your Website Traffic: Optimising Old Content

As the world the digital marketing changes almost on a daily basis, keeping your website content fresh and relevant is important more than ever.. While creating new content is important, updating and optimizing your existing content can be just as powerful. By refreshing old content, you can improve your SEO performance, boost traffic, and ensure

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Mastering Pinterest SEO: Drive Traffic & Boost Discovery

Pinterest is often overlooked in the digital marketing world, yet it can be a game-changer for Australian businesses. Properly harnessing Pinterest SEO can drive significant traffic to your website, boost discovery, and ultimately increase sales. With over 500 million active monthly users, Pinterest offers a unique opportunity to present your products and services to a

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A group of cows, including a purple cow, in a field.

What Is Purple Cow?: Transforming Your Business Into Something Remarkable

These days, when you want to transform your business into something remarkable, you need to have a wide range of skills. Can you master them all? If you were to take a step back from your business, you would probably realise you can’t master them all. Yet, many business owners try to do so. Instead

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Two people discussing strategies for e-commerce brand in 2023

Creative Tips and Strategies for Crafting a Unique E-commerce Brand in 2024

Building a strong brand is a tried and tested approach for any business wanting to be successful, be it one with a great, unique product or one offering bland, everyday services. This is because branding offers entrepreneurs a way to shape how their brand and its products are viewed by their audience. Branding is a

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5 effective ways to build a strategic digital marketing plan

5 Effective Ways To Build a Strategic Digital Marketing Plan in 2021

There has never been a better time to start building your online visibility. Problem is there are only so many hours in the day and you are already maxed out running your business. Not to mention, all the talk and hype of digital marketing and online marketing, quite frankly, gets really overwhelming! The good news

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