Increase your leads to customers and double your sales revenue with our email marketing services!

Are you looking for a way to increase your leads and sales? If so, you may want to consider using email marketing. Email marketing is a great way to reach out to potential customers and promote your products or services.

When you send a message, you’re not just pushing a product; you’re also engaging with a person. That connection is what builds trust, and that trust leads to more sales in the long run. And, thanks to our email marketing services, it’s easier than ever to get started!

Email Marketing Services

Advantages of Email Marketing

According to stats compiled by the Direct Marketing Association, email is the third most effective channel for customer acquisition, after paid search and direct mail. And, when you consider that there are nearly 3.7 billion email users worldwide, your potential customer base is huge!

Email marketing is one of the most effective and efficient ways to connect with your customers and get the word out about your products or services. When done correctly, email marketing can be a key driving force to achieve a number of business goals, including:

1. Cost-effective

When it comes to email marketing, the cost is always a key consideration. After all, you want to get the most value for your money. Reaching out to your target market can be costly but having email marketing companies with effective email service providers can be cost-effective. By using email marketing software, it allows you to send bulk messages at a fraction of the cost of traditional mail or print advertising.

2. Easy to track

One of the most helpful advantages of email marketing is having the ability to track the success of your email marketing campaigns. With email service providers and their innovative email marketing software, you can see who opened your email, when they opened it, who clicked on links within your email, what they clicked on, and how many conversions were generated as a result of your campaign. This information allows you to make necessary adjustments to future campaigns, ensuring that you are getting the most out of your investment.

3. Reaches a large audience

Email is one of the most widely used forms of communication, so your message is likely to reach a large number of people if it’s enticing and engaging. Having an effective strategy for your email campaigns will also allow you to identify and target your audience specifically based on their location, age, gender, interests, and more. This ensures that your message is reaching the right people, which can result in more conversions and sales.

4. Build customer relationships

Email marketing allows you to build customer relationships with the people who matter most to your business and makes it easy to stay in touch with your customers. An email marketing agency can help you create effective campaigns that will resonate with your audience and build strong customer relationships by providing valuable content and keeping in touch with your customers on a regular basis. This helps keep your business top-of-mind and encourages customers to return to your site or store, and be able to increase sales, have a significant ROI, and serve your customers’ needs.

5. Versatile

According to recent studies, email is almost twice as effective as social media when it comes to generating sales leads. Email marketing can be used for a variety of purposes, including promoting new products or services, announcing sales and discounts, building customer loyalty, and more. It is a great way to promote special offers and discounts allowing you to personalise your messages and keep your customers informed about your latest products and services.

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Email Marketing Services

Email Marketing Services

Email marketing services help companies design, manage, and send out email campaigns. This includes creating email templates, list-building tools, automation tools to ensure emails are sent out on schedule and in a clearly articulated process, and analytics tools to measure the campaign performance and success.


Our email marketing services come in all shapes and sizes. Whether you’re looking to build brand awareness, increase website traffic, or drive sales, there’s a campaign that will fit your needs. There are also all sorts of different email types that you can send as part of your email marketing strategy.

1. Newsletter campaign

This involves sending regular emails to your subscribers with updates about your business. Newsletters can be used to share blog posts, new products, promotions, or simply provide value to your subscribers. They can also be used to educate customers about your company and what you stand for.


Announcement emails are used to notify your customers of changes to your company, such as a new website design, or changes to your product lineup.


Promotional emails are used to encourage customers to take advantage of your offers and discounts. These can be sent in response to customer behaviour, or as part of a larger email marketing campaign.


Event emails are used to inform customers of upcoming events and can be used to increase attendance and awareness and drive ticket sales for events such as webinars, conferences, or workshops.


Newsletter emails are used to keep customers up-to-date with what's happening in your business. This can be as simple as sharing new blog posts, or as complex as introducing a new product line.

2. Lead generation campaign

A lead generation campaign is designed to collect leads from potential customers. It usually involves offering a freebie or discount in exchange for contact information. Lead generation campaigns can be very effective in growing your customer base.


Running a contest email is a great way to drum up excitement about your brand and drive traffic to your website or store. This can be used to increase website traffic, collect entries from participants, or generate leads.

Free trials

A free trial email is used to offer potential customers a free trial of a product or service. This allows them to experience what you have to offer before making a purchase decision.

Downloadable content

A downloadable content email offers a free download of your product or service to potential customers. This allows them to experience what you have to offer before making a purchase decision.


Survey emails are used to collect feedback from potential customers about their needs and wants. This information can then be used to improve your products and services and gain insights into customers’ wants and needs.

3. Sale promotion campaign

This campaign is designed to drive sales by offering discounts or special promotions. Sale promotion campaigns can be a great way to boost revenue during slow periods or increase orders during busy periods. The goal of a sales promotion email campaign is to motivate subscribers to take action, such as making a purchase or signing up for a free trial.


Coupon emails are a great way to drive sales by providing discounts to customers who visit your store or website. You can also use coupon emails to increase loyalty among your customer base by offering exclusive discounts to existing customers.


This is a great way to increase sales by showcasing your products and services. Promotion emails can be used to promote special offers, discounts, new product launches, or simply highlight the best features of a product or service.

Flash Sale

Flash sale emails are used to create urgency by giving customers limited-time offers. These are great ways to increase sales and motivate customers to take action.


Gifting emails are used to offer customers a free gift with a purchase. This can be used to increase the perceived value of a product or service, as well as help to drive sales.

4. Automated email campaign

An automated email campaign is used to send emails to customers based on certain triggers or conditions. Email automation is a great way to increase customer engagement, keep in touch with customers, and save time by automating and scheduling your email campaigns. The goal of automated email campaigns is to increase customer engagement and loyalty.


With automated emails, you can send customised messages to customers based on their behaviour or interests, such as an abandoned cart email, a welcome message for new subscribers, or thank you messages.


Welcome emails are used to welcome new customers and subscribers to your list. This is a great way to make a good first impression and start building relationships with new customers.

Abandoned cart

Abandoned cart emails can be used to remind customers about items they left in their cart or encourage them to complete their purchases. These emails can help to recover lost sales and increase conversion rates.


Triggered emails are used to send automated messages based on customer behaviour or actions. These can include things like purchase confirmation emails, order follow-up emails, form submissions, and loyalty rewards email campaigns.

5. Re-engagement campaign

This type of campaign is used to re-engage with customers who haven’t interacted with your brand in a while. These emails can be used to remind customers about your products and services or offer them special discounts or promotions.


Targeted emails allow you to identify target-specific segments of your customer base with tailored messages that will be more relevant to them. This can be used to send emails to customers who have shown an interest in your products or services.


A nurturing email is used to build relationships and trust with customers. These emails provide valuable information, such as product tips or how-to guides, that can help the customer make an informed purchasing decision.


Invite emails can be used to invite customers to special events or offer them exclusive access to new products or services. These are great ways to show appreciation for your customer base and encourage them to stay engaged with your brand.


Reactivation emails are used to bring back inactive customers by offering them incentives or discounts. This is a great way to re-engage customers who haven’t interacted with your brand in a while and can be used to highlight new products, limited-time offers, or simply provide a reminder of your store’s value.

6. Promotional Campaign

Promotional campaigns are used to showcase your products and services by offering discounts, special deals, or other incentives. Promotional emails can be a great way to increase sales, boost revenue, and gain conversion.


Transactional emails include things like purchase confirmation emails, order status updates, and shipping notifications. These are important to keep customers updated on their purchases and provide an excellent opportunity to build customer relationships.


These types of emails focus on a certain season or holiday. Seasonal emails email subscribers to promote special offers or discounts that coincide with the season or holiday.


Scheduled emails are used to send regular emails on a predetermined schedule. These can be used for things like newsletters, product updates, and other types of content.


Social media emails are used to link customers to your social media pages and encourage them to follow you on various platforms. This is a great way to build an active and engaged social media following.

7. Retention campaign

Retention campaigns are designed to reduce customer churn and keep existing customers engaged with your brand. This type of email campaign can be used to strengthen relationships with customers and build loyalty.

Thank You Emails

A thank you email is a great way to show appreciation for your customers’ business. These emails can be personalised and tailored to each customer to make them feel valued and appreciated.

Follow Up Emails

Follow-up emails are sent after a purchase or service has been completed. These emails can be used to provide a more personalised experience and ensure customers have everything they need.

Feedback Requests

Feedback request emails are used to collect customer feedback about their experience with your product or service. This can help you identify areas for improvement and make sure customers are always satisfied with what you’re offering.

Loyalty Programs

A loyalty program email is used to reward customers for purchasing from your store or website. These emails can be used to offer exclusive discounts, rewards, or incentives that motivate customers to return or buy more.

Email Marketing Digital Services

Overall, email marketing is a powerful tool that can help you reach your marketing goals. From increasing sales and conversions to building relationships and loyalty, email campaigns can have a major impact on your success. And having solid email campaigns allows you to track the results of your efforts so you can see exactly how much money you are making from your investment.

A cost-effective email marketing campaign is also definitely something worth considering. It can help you reach more people while keeping your costs down, making it an attractive option for any business. You can build control over your budget since you can choose the amount you spend, to whom you should spend it, and when is the right time to spend.

With the right strategy and email marketing services, you can make sure that each campaign is successful and achieves its desired results. From design and copywriting to list building and email automation, the right email marketing services can help you maximise your campaign’s potential.

Email Marketing Services

Your Digital Marketing Solutions: PurpleCow

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To ensure success in your email marketing campaigns, you’ll need to find the right email marketing services provider. PurpleCow Digital Marketing is an experienced email marketing agency in Australia that can help you create attractive emails and reach your target audience effectively.

The awesome team behind the great work and satisfied clients can also assist you with creating and managing successful campaigns with the experienced digital marketing manager. We will work with you to create the right strategy and resources in place so that you’ll be able to maximise your email marketing campaign’s potential and reach your goals.

So if you’re looking to launch an email campaign for your business, be sure to invest in a quality email marketing company to ensure your campaigns run smoothly and effectively and get only the best results. And with the right help, you can have an effective email campaign that will have a lasting impact on your business.

Email Marketing Services


What is email marketing?

Email marketing is a form of direct digital marketing which uses email messages to promote products or services. It usually involves the use of email lists to send messages to a group of people interested in the topic of the email.

Why is email marketing important to your business?

Email marketing is an important part of any company’s marketing strategy. It helps to build relationships with customers and increase brand awareness, as well as helping to generate leads, drive sales, create loyalty among customers, and increase conversions.

How To Grow Your Business With Email Marketing

Let me explain how you can grow your business with email marketing. Of all the projected marketing methods, email marketing is seen to explode this year. It is expected to be bigger and more vital to the development of various businesses. Not to mention it is a great way to nurture and engage your prospects and create leads in your business.

There are a lot of digital marketing techniques; however, customers also prefer the intimacy, personalisation, and ease of email marketing. Here are some studies that were done by email automation site, AWeber.

Social proof that email marketing is a sure winner

According to the highly-sought email automation site, these are their findings when studying the online market these days:

  • A high rate of people opening emails. A whopping 90% of the working class opens their emails before going to work. Mondays around 7AM to 9AM is where they read emails the most.
  • 66% turned into buying customers. As a result of viewing brand emails, consumers made purchases of the companies’ products and services.
  • An ROI of 4300%. Who wouldn’t want to have such high ROI? Managing an online store can be costly. Good sales coming in can save that business of yours.
  • About 1/3 of customers prefers email. AWeber has seen that a huge amount of the online population prefers to have their communication, promos, and updates sent to their emails.
  • With Shopify, 38% signs up for promos. The popular e-commerce site, Shopify, reports that users are willing to trade their email addresses for information, promos, and discounts of products.

If you have not yet invested in email marketing, chances are, you’re losing money on the table. Still unconvinced? Here are more reasons we can give you.

  • Performs better than social media. While social media is the perfect channel to engage audiences, email marketing performs better in generating sales. A McKinsey and Company study shows that sending emails is 40 times effective than posting on social media.
  • SEO will take time. Organic searches from customers will take time. More so, climbing in search engine page ranks is becoming more difficult nowadays. With email marketing, you get to direct your campaigns personally to your customer’s inbox.

Now you’ve seen how email marketing works and why it’s a preferred marketing tactic for your business. So, how to grow YOUR business with email marketing?

Ways to grow your business with email marketing

Email marketing is one of the most effective ways to grow a business. But, how can you use it to your advantage? Here are some awesome strategies you can use to leverage your campaigns.

1. Welcoming your new customers. To make it more personalized, sending a welcome email to your prospects will make them feel more welcome. You can even automate the message with their names on the header section.

2. Promote products and services. The focal point of email marketing is to promote your services and goods. Try telling them the benefits of your products and how it can impact their lives. Entice your prospects with an exclusive discount for signing up!

3. Make follow-up cards. Greeting cards like when have they started using the site, or when the last time they’ve visited your portal was is also one way to keep customer loyalty. If they haven’t made any purchases, you can offer them a discount.

4. Educate your customers about the industry. You can give blogs or links that address the issues of the industry or your business in that matter. For example, if you’re business deals with parenting, should your customers know about co-sleeping with a baby before they buy one? Will they subscribe to your services if it’s relevant to the current trends?

5. Send testimonials. People trust your business if there are other users who benefitted from your products or services. Sharing testimonials about your business can amp up credibility. You can always ask of them to review your goods if it pleases them that much.

6. Organize a contest. It can be anything – freebies, gift cards, cash, and more. Customers love contests especially those which they can one with a great prize.

7. Make a thank you gift. Always thank your customers for buying your products or availing your services! Your thank you email may also consist of loyalty discounts and other special promos.

Tips on how to make the most of your email marketing

Email marketing is an art one needs to understand and practice to get the most from it. Here, we’ll be sharing tips on how to boost your business with this kind of marketing method.

  • Vary your content. People will not like it when every single email marketing from you looks all the same. Subscribers might be bored out if you keep sending them the same promotional messages for the last two weeks.
  • Time your email and do it consistently. When will you send out your emails? Every three days? Every week? Or, every month? Sometimes, you need to give ample space for your users not to be annoyed with it or just enough that they won’t miss you.
  • Make signing up easy. Adding a call to action button at the end will prove to be easy for subscribers to act upon your content. Likewise, when building your subscription list, you can integrate a popup form where they sign up to subscribe for your email marketing schemes.
  • Segment your email lists. Segmenting email list is one thing you need to do to retain loyal customers. You can create a group for new subscribers and another one for long-time customers. Not only it’ll make your campaigns easier, but each type of customer can benefit from a campaign tailored just for him or her.
  • Respond to customer emails. When you send an email, expect that customers will ask questions about it. Always respond to it to build your credibility and trustworthiness.

We can help get your email marketing strategy up and running. Just reach out and email us at st******@pu*******.digital

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