Email marketing strategy is an essential part of every online business. In the all-connected world we live in, one mustn’t underestimate the importance of being able to reach your target customers at any time.
In this article we prepared for you, we are going to explain everything you need to know about email marketing strategy – starting from what it is to how to implement your own email marketing strategy. Let’s begin!
So, why is email marketing strategy important and is it still relevant in 2021?
What is an Email Marketing Strategy?
Simply speaking, email marketing is a digital marketing strategy that involves sending emails to your target customers. It’s a potent way of reaching people and turning them into your loyal fans.
As you probably already know, there is hardly a person who doesn’t use emails. Some statistics show that 35% of the world population uses emails on a daily basis. That means that there are over 190 billion emails sent every day! That further implies that there is almost no way to have a successful online business without using an email marketing strategy.
Basically, any type of email sent to your potential customer is a part of email marketing. Email marketing is used to inform potential customers about your latest products or discounts and build a stronger bond between you and them.
Why Do You Need an Email Marketing Strategy?
Many business people have some doubts about whether email marketing strategy is still that important. Our answer to this is – if you want to increase sales and create a more personalized relationship with your customers, then – yes, email marketing is extremely important. Why is that? Well, there are several reasons.
Key Features of an Email Marketing Strategy
These are some of the key features of email service providers (ESP) offer.
How to Create an Email Marketing Strategy?
You really need to consider your email marketing strategy as part of your complete digital marketing strategy.
How To Implement Your Email Marketing Strategy Campaign?
After you defined your target audience and built your mailing list, what is the next step?