Gain more visitors and customers with our quality link building services

Backlinks are one of the most important aspects of search engine optimization (SEO). They are links from other websites that point back to your website, and they help to improve your website’s ranking on search engines.

Our backlink services and custom link-building strategy will help you get high-quality backlinks that will improve your website in search engine rankings and help you get more traffic and conversions. We offer a variety of services to suit your needs, such as content marketing services, blogger outreach services, guest post services, quality link building services in Australia, and other SEO services.


Why Are Backlinks Important?

High-quality backlinks are one of the most important factors for improving your website and there are a number of reasons why quality links are vital for any SEO strategy:

1. Backlinks improve your website’s ranking on search engines

The more high-quality links you have, the higher your website will rank on the search engine results page. This is because search engines view high-quality links as a sign of trust and authority. When you have more quality links, it tells the search engine that your website is worth ranking higher than other websites.

2. Backlinks help to increase your website’s traffic

The higher your website ranks on SERP, the more people will visit your website. This is because when you have more quality and relevant links, it sends a signal to search engines that your website is valuable and worth visiting. As a result, your website will rank higher in the search engine results pages, and you will receive more organic traffic from potential customers.
3. Backlinks help to increase your website’s conversions

Backlinks play a huge role in driving traffic to your website, and when that traffic is high-quality and relevant, it can lead to more conversions. In short, high-quality links are an essential part of any SEO strategy because they help to increase organic traffic, visibility, and conversions.

Link-Building Campaign and Strategies To Consider

There are many link-building tactics and strategies you can consider when looking to improve your website’s SEO and search engine rankings.

The three most common types of link-building strategies are:

1. Earned links

This is when you get other websites to link to your content naturally because they like it and think it’s valuable. This can be a bit tricky to do, but if you create high-quality content, other websites will want to link to it.
2. Paid links

This is when you pay for links from other websites. While this can be an effective way to build links, it can also get you in trouble with Google if they determine that you’re trying to manipulate your rankings.

3. Natural links

This is when you let your website’s natural popularity lead to links from other websites. This is the best type of link building and what Google wants to implement, as it doesn’t involve any manipulation and simply relies on the quality of your content.

Backlink Services That Works

The scope of our link-building services is vast. We can help you with anything from link-building strategy, basic link-building tactics, and submission to more complex and time-consuming tasks.

Our link-building services include:

1. Manual Link Building

We are manually building links to your website from high-quality websites. This is the most effective way to improve your website’s ranking and increase traffic. Manual link-building is a process that takes a lot of time and effort, but it can be very effective if done correctly. Here’s how we do it.

We find high-quality and relevant sites related to your niche.

We then do manual outreach to the webmasters and ask them for link placements.

We provide high-quality content that will be of interest to their readers.

We monitor your website’s rankings regularly and make sure that your SEO and link-building efforts are paying off.

2. Reciprocal Linking

We are manually building links to your website from high-quality websites. This is the most effective way to improve your website’s ranking and increase traffic. Manual link-building is a process that takes a lot of time and effort, but it can be very effective if done correctly. Here’s how we do it.

We find websites that are a good match for your website. We want to find websites that are related to your site and have a similar audience.

Once we have found some potential partners, we then contact them and ask for a link exchange. We make sure to offer something in return, such as a link to their website from yours, or a mention on your website.

If the other website agrees, we create a linking page on your website. This page will include links to both of the websites involved in the exchange.

Finally, we need to add the reciprocal link to the other website's linking page. This is done by adding an "href" tag to your HTML code.

3. Directory Submission

We submit your website to the top directories for local ranking. Submitting your website to the top directories can increase your website’s visibility and authority. Here’s how we do it.

We identify the right directories to submit to. Not all directories are created equal, so we only target the ones that will have the biggest impact on your website.

We gather the accurate business name, address, phone number (NAP), and other necessary information about your business.

We'll submit your website to the correct category, and make sure that all of your information is accurate and up-to-date.

4. Backlink Checker

We help you track your backlinks and ensure that they are from high-quality websites. This helps you maintain the quality of your links and improve your website’s ranking.When it comes to backlink checking, it usually has two main functions: finding backlinks and assessing their quality.

Finding backlinks that your website has can be done through a tool and in a few ways such as inputting the website’s URL, keyword, domain name, or uploading a full-list file. No matter which method, the results will generally include information on the following:

  • The website’s URL
  • The anchor text used for the link
  • The source of the link (i.e. which website it came from)
  • The date the link was created or last updated

Assessing the quality of your backlinks can be done in a few ways too, but most backlink checkers will score links on a scale from 0 to 100. The higher the score, the better the link quality is considered to be. Factors that are typically taken into account include:

  • The age of the link
  • The relevance of the site linking to yours
  • The authority of the site linking to yours
  • The type of link given (no follow or do follow)
5. Backlink Cleanup

We help you identify and remove low-quality backlinks from your website, may it be a result of negative SEO or not, as these links can drag your rankings down. Backlink cleanup can definitely help with your link-building strategy.We use a variety of methods to identify low-quality backlinks, such as manually reviewing links, using algorithms to scan links, and using third-party tools.Once we have identified the low-quality links, we reach out to the webmasters and ask them to remove the link. If they refuse or are unresponsive, we will make a disavow list of website URLs or domain levels to be submitted to Google Disavow.

Pre-Caution on Backlinks

When it comes to backlink building, there are a lot of unscrupulous link-building services and link-building strategies that can hurt your website and link profile. Here are a few things to avoid when doing link-building activities:

Purchasing links from low-quality websites

Link builders who are not just selling links but purchasing spammy links from private blog networks (PBN), or link farms can get their own website penalized by Google.

Building links from spammy and irrelevant websites

Getting low-quality links from irrelevant and spammy sites will not only hurt your website's search rankings, and organic traffic, but it can also damage your brand's reputation.

Backlinking to websites with low Domain Authority

When you build links to websites with low domain authority, it can actually have a negative impact on your website's ranking and link profile.

Using blackhat SEO services and tactics

Blackhat SEO tactics, such as buying or exchanging links with other websites can also get you penalized by Google and cause you to lose traffic and search rankings.

Focusing too heavily on link quantity rather than quality

Quantity is important, but make sure the link placement you're acquiring is high-quality and topically relevant links.

By avoiding these common backlink mistakes, you can help ensure that your website is performing at its best and avoids any potential penalties from Google.

Building Backlinks the Right Way--PurpleCow Digital Marketing

A person using a laptop and mouse for link building services.

When it comes to link building, quality is always more important than quantity. Link building is an important part of SEO, and it’s a process that must be done the right way in order to be effective. There are many different ways to build white hat links, but some methods are more effective than others.

That’s why it’s important to work with a dependable backlink service provider that can help you build links. At PurpleCow Digital Marketing, we have a team of link builders that specialize in providing backlinks that will help your website rank higher in SERPs.

If you’re looking for the right and effective way, PurpleCow Digital Marketing can help! We have the best link-building services and link-building packages so that you can be sure you are achieving your desired results.



In its most basic form, link building is the process of acquiring links from other websites to your own. Why is this important? Well, links are one of the most important factors when it comes to ranking in search engines. The more quality links you have pointing to your website, the higher you will rank. This is why it’s important to use the right methods when building links.

There are a variety of link-building strategies that you can use to improve your website’s search engine optimization. Some of the most common strategies include:

  • Guest posting (blog posts, articles, infographics)
  • Broken link building
  • Help a reporter out (HARO)
  • Citations and directories
  • Forums and comments
  • 404 reclamation
  • Unlinked mentions

Each of these strategies can be effective in helping your website rank higher in search engine results pages (SERPs). However, it’s important to choose the right approach for your business and target audience.

The number of backlinks you need will vary depending on your website, industry, and target audience. However, most experts agree that you should have a healthy mix of high-quality links, no-follow and do-follow links, and anchor text.


A good rule of thumb is to aim for more and build high-quality backlinks. This will help you rank higher in SERPs while still appearing natural to Google. If you’re looking for a more comprehensive approach, our team at PurpleCow Digital Marketing can help you build the right number and mix of links for your business.