​​Do You Need Review Management?

How’s your review management? Customers always research businesses and products before buying or transacting with them. Those companies with good reviews often win prospects because it serves as social proof from people who actually bought the product, and thus, can help generate trustworthiness.

review from Anna
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review from Jenny


What is review management?

A person holding a phone with a five-star review.
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It’s no secret that companies that garnered more positive reviews attract more customers, increase sales, and drive more views on their website. Individuals often based their judgment on their impression of other people or through other persons’ findings of another person, thus creating the halo effect. For example, we purchase products based on the opinion of professionals and celebrities because we want to end up being like them.

We also trust our family and friends for their word-of-mouth appraisals on businesses because we rely on them for support. At the same time, we believe in user reviews because they’ve experienced and used products and services we’re interested in.

Why you need review management?

Why do you need review acquisition and management? That’s because it influences the customer’s buying behaviour. Reviews help vet customers’ purchasing options. About 73% of customers trust businesses after reading a positive review or feedback from other clienteles. What’s more, around 82% of these customers end up making a purchase upon seeing a good review on a business.

  Reviews influence buyer’s behaviour

It’s no rocket science to see that positive reviews have an impact on your prospects’ behaviour. People usually avoid businesses with rampaging negative reviews while they tend to lean on businesses that have positive reviews.

  Higher business listings

A business with active review acquisition strategies often rank higher in search listings. Business listing websites often show which firm gets the most reviews because it’s a credible, authority company.

  Improves SEO

Reviews improve SEO and search results for a company especially when the keywords are triggered (product name, company name, product descriptions, etc.). So, when customers are looking for a particular store, businesses with high-positive keywords often rank higher.

Our team of experts in PurpleCow Digital Marketing review management services will study your brand and deploy strategies to improve your business. If you’re ready to grow your business, call our review management team today to get started.

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What PurpleCow Digital Marketing can offer you?

Nevertheless, many businesses struggle to generate the maximum ROI from their marketing automation software. According to a survey by Liana Technologies, the most common reason respondents gave for not using marketing automation was the lack of expertise (55.6%) and a lack of human resources to manage the system.If you need help setting up your business automation process, call PurpleCow Digital Marketing to get started today! Too busy to create an email sequence? Or, how about creating a sales funnel? Maybe you need help with your social media accounts?At PurpleCow Digital Marketing, we guarantee to keep your business running smoothly, while you focus on the more important tasks of your business.