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The Advantages of Using SEO Packages from a Digital Marketing Agency
To many website owners, mastering the art of SEO is challenging. However, search engine optimisation (SEO) is more important than ever before.
If you are still confused about the entire concept of SEO, let us explain it to you in brief. SEO is the process of improving the visibility of a website so that it appears more prominently in search engine results (SERPs).
What does SEO do? SEO helps businesses to attract more customers and users to their websites. In doing so, businesses and services grow their online presence. Is it a quick fix?
Many assume that SEO is a quick fix and that it is something you do once. Nothing could be further from the truth. SEO marketing is very much an ongoing job. This is where SEO packages come into their own.
As it is next to impossible to keep on top of SEO, most businesses choose to outsource their SEO requirements to a digital marketing agency offering SEO packages.
What Are SEO Packages?
The best way to describe SEO packages are as optimised marketing plans that help you to grow your business. By outsourcing to a digital marketing agency, you can get on with the core operations of your business.
The concept is not anything new. Before digital marketing, companies used to outsource their marketing campaigns to marketing companies. The main difference is that we now market digitally (electronically) instead of taking out campaigns in magazines and newspapers and sending out printed matter.
What Do You Get In an SEO Package?
Most SEO packages are tailored toward your business. Once we have spoken to you and completed a free audit of your website, PurpleCow matches your business with the best SEO package for your business.
As SEO packages are customised, they can include everything from keyword research to analytics. The list is almost endless. The most popular SEO packages include:
- Targeted keyword research
- On-page optimisation
- Off-page optimisation
- Content creation
- Link building
- Analytics
- Social media
- Newsletter
Using SEO packages from digital marketing agencies has many advantages.
Advantages of SEO Packages
Let’s find out more about the benefits of SEO packages.
SEO Packages Save Time and Money
Trying to manage your own SEO is complex and time-consuming. Most businesses fail miserably and end up wasting time and money in the processes.
Unless you own a large organisation and have an in-house specialist to manage your digital marketing needs, it is unlikely your company will benefit from going it alone.
Hiring a digital marketing offering SEO packages saves money and time. Finding the best SEO options for a business is time-consuming unless you have experience. The end result is often that your website falls in rankings and you get a lower ROI.
Professional Advice
When you contract a professional digital marketing service, you get the best of everything. They will do all of the research for you using the latest tools and technics.
Most digital marketing agencies have experts that are familiar with the best practices of SEO. Following SEO trends is also important.
SEO experts are worth their weight in gold when it comes to keyword research, analysing what the competition is doing and optimising websites. But, SEO packages are not limited to these three things even though they are crucial.
A well-versed digital marketing team can also help with building links and tracking performance.
The visual content of your site is also just as important as the written content. Don’t forget that we buy with our eyes.
Achieving Better and Faster Results
The reason SEO packages are customised is in the wonderful world of business, one size does not fit all.
A professional digital marketing agency offers clients packages tailored to their needs, specification, and most importantly, expectations. What do you want your website to achieve for your business?
For instance, if you are a physician or dentist, you probably want your site to help you fill up your appointment diary. Good quality SEO is all about achieving results.
Good quality SEO is all about achieving results.
Credibility and Visibility
In the online world, credibility and visibility go hand in hand. Good quality SEO boosts the rank of your website. The more traffic you get, the more likely it is you are going to increase exposure to your services.
A website that ranks higher than others signals to customers you have invested in your business. In turn, this signals that your business is trustworthy. As a matter of fact, it often confirms that you are an authority in your field.
When businesses use SEO packages from reputable marketing agencies, they quickly improve their online visibility gaining a competitive edge over other businesses and websites.
Final Thoughts
SEO packages from a digital marketing agency offer many advantages compared to trying to manage your own SEO or website marketing. The right SEO package can help your business to save time and money.
If you would like to increase your online presence, all you have to do is to contact PurpleCow Digital Marketing. Our friendly team has many years experience of in all aspects of SEO.
When you are ready to find out more, all you have to do is to get in touch with us. You can give us a call or send us an email. We are always happy to chat. Don’t forget about our free website audit.
FAQs
SEO packages are service bundles offered by SEO agencies to help businesses enhance their online visibility and search engine rankings. These packages include tasks like website audits, keyword research, on-page and off-page optimization, content creation, and technical improvements. The specifics may vary, but the main goal is to optimize the website's performance and improve its chances of ranking higher in search engine results.
SEO packages cater to businesses' specific needs and budgets, providing a range of services to boost their online presence. They cover everything from analyzing website performance to creating and optimizing content, ultimately enhancing search engine visibility and attracting potential customers. By choosing a suitable SEO package and working closely with the agency, businesses can achieve sustainable growth and increased online success.
- Website Audit: Comprehensive analysis of website's technical, on-page, and off-page aspects.
- Keyword Research: Identifying relevant and valuable keywords with good search volume.
- On-Page Optimization: Adjusting content, meta tags, URLs, and internal links for targeted keywords.
- Off-Page Optimization: Building high-quality backlinks from reputable sites.
- Content Creation & Optimization: Producing engaging, optimized content for users and search engines.
- Local SEO (if needed): Optimizing for local searches and Google My Business.
- Technical SEO: Addressing site speed, mobile-friendliness, and indexing issues.
- Reporting & Analysis: Regular updates on key performance indicators.
- Ongoing Optimization: Continuous monitoring and improvements.
- Transparent Communication: Clear collaboration and feedback with the SEO provider.
Monthly SEO packages are comprehensive service offerings provided by SEO agencies to help businesses improve their online presence and search engine rankings on an ongoing basis. These packages typically include a combination of essential SEO tasks such as website audits, keyword research, on-page and off-page optimization, content creation, and link building. By providing these services on a monthly basis, businesses can maintain a consistent and proactive approach to their SEO efforts, continuously adapting to changes in search engine algorithms and staying ahead of their competitors.
The specific components and pricing of monthly SEO packages may vary depending on the agency and the individual needs of the business. Some packages are designed to accommodate small businesses with limited budgets, while others may offer more extensive and customized solutions for larger enterprises or highly competitive industries. Regular reporting and analysis are often included in these packages to track progress, assess the effectiveness of strategies, and make data-driven adjustments as needed to ensure continuous improvement in search engine visibility and organic traffic.
The cost of monthly SEO packages can vary significantly based on several factors. On average, businesses can expect to pay between $1000 to $3000 per month for standard SEO packages. However, the actual pricing greatly depends on specific goals, the size and complexity of the website, and the level of competition in the industry. In some cases, more extensive and competitive SEO campaigns may require budgets of $10,000 or more per month, especially if it can lead to reduced spending in other marketing areas. Customized SEO plans with higher price points often offer a more comprehensive and tailored approach, delivering better results and a higher return on investment.
Ultimately, the decision on how much to invest in an SEO package should be based on the business's unique requirements, marketing goals, and budget constraints. It's essential to collaborate closely with an experienced SEO agency to determine the most suitable package that aligns with the business's objectives and maximizes the potential for improved online visibility and long-term success.
