Business SEO Plans

Why do you need an SEO plan?

Your Website is Critical to Your Business

You have a website that is crucial to your business. It generates leads, customers and revenue and If it doesn’t…  it really should. It’s a channel through which customers, suppliers, potential new staff and partners will find you and engage with you. It is fundamental to the success of your business and you want peace of mind that it will be up and available for your audience 24/7 without interruption. Your site builds trust and credibility with your customers and is probably the single most important marketing tool your business has.

SEO and Digital Marketing

SEO has long been a core part of digital marketing. Processes have changed as search engine algorithms have evolved, but optimising a website so search engines (and more importantly, users) can access and understand it is a strategy that still works.

All good things take time, and it’s important to remember that SEO is a long-term strategy. While it would be nice to see results overnight, we can’t promise that. What we can guarantee, though, is a best-practice SEO strategy that will add lasting value to your website and business.

Still not sold? Here are some of the benefits SEO can bring to your business:

Cost-effective marketing

Unlike other avenues that require constant investment to stay visible, such as social media and PPC (Pay Per Click) advertising, SEO helps potential customers find you with fewer ongoing costs.

Access to valuable data

SEO offers you valuable keyword data that can help you understand what your customers want from your business and how this can be applied to your online and offline strategies.

Increased credibility

It’s simple: the lower you are in the search rankings, the less trustworthy you seem to a potential customer. A good SEO strategy will help your brand’s visibility and credibility by ranking for relevant keywords.

Your competitors are already doing it

More and more companies are prioritising digital marketing over traditional advertising spend, so it’s important to stay ahead of the game with a top-notch SEO strategy.

Do It Yourself?

Of course you may wish to explore this exciting world on your own.  If you are looking for some guidance, recommended reading material and tutorials, head to my blog page for all things digital.

My Help

If you’re reading this, then there is a high chance that you may have found the world of SEO and digital marketing a bit daunting. I know all of the variables and combinations of things that hang together to make it SEO work. I also know how using white hat over black hat SEO methods will help your business grow in the long term. You really don’t want to use any black hat tricks as the long term consequences from Google is quite simply not worth it!

Basic SEO Plan

Cancel Anytime (Conditions Apply)
$190/+GST month
  • The Basic SEO Plan caters for businesses that require a basic level of SEO for their website. You can also upgrade to higher SEO plan levels when you need, additional fees apply.
  • *Added costs may be incurred to resolve any issues that require fixing. You will be notified of any additional costs before any work is undertaken.
  • Locations optimized
  • Keyword research for 5 keywords
  • Optimisation of 5 keywords
  • Google Account Setup
  • Sitemap
  • Write meta tags
  • Write alt image tags
  • Google My Business – Setup / Optimization
  • Google My Business Page Setup / Optimization
  • Google My Business – SEO copywriting
  • Google My Business- Photo/Multimedia additions (Content Provided by Client)
  • Google My Business – Categories setup
  • Google My Business – Address matching
  • Locally Optimized Webpage for Each Location
  • Address put on all pages of your website
  • Initial local directory submissions (1 location per quarter)
  • Quarterly local directory submissions (1 location per quarter)
  • Monthly Google+ Stream Updates
  • Google Map Embedded / Link to Google+ Local on Site
  • Bing Local – Local optimization
  • Yahoo! Local – Local optimization
  • Customer Review Building Guide
  • Ongoing monthly keyword reporting
  • Ongoing monthly traffic reporting
  • Ongoing monthly customer reviews reporting
  • Titles and Meta Descriptions (for 5 keywords)
  • Web analytics – Audit or setup/audit
  • Web Copywriting with Locally Optimized Terms
  • WHOIS Record – Address match
  • Content Link Building
  • Newsletter signup added to website
  • On-page SEO work for website
  • Quarterly blog posts/articles written
  • Google AdWords – Keyword research & ad copywriting
  • Page speed optimization
  • One time campaign investment (Two month duration): $285 +GST
  • Progressive monthly optimization (min 6 month recommended): $190 +GST
  • All Prices are in AUD$
  • Additional Digital Marketing and Website Design and Development will be charged at a casual rate of $60 +GST per hour.  Alternatively, any work can be quoted.
  • Cancellation Policy – You can cancel at any time.  Please email support@purplecow.digital with your intension and cancellation date.  30 days’ notice must be given to cancelations.
  • Payment Terms – SEO Plans are invoiced in the first week of the month and payment terms are strictly 7 days.

Essential SEO Plan

Cancel Anytime (Conditions Apply)
$340/+GST month
  • The Local SEO Plan caters for businesses that require a mid weight level of SEO for their website. You can also upgrade to higher SEO plan levels when you need, additional fees apply.
  •  *Added costs may be incurred to resolve any issues that require fixing. You will be notified of any additional costs before any work is undertaken.
  • Locations optimized
  • Keyword research for 10 keywords
  • Optimisation of 10 keywords
  • Google Account Setup
  • Sitemap
  • Write meta tags
  • Write alt image tags
  • Google My Business – Setup / Optimization
  • Google My Business Page Setup / Optimization
  • Google My Business – SEO copywriting
  • Google My Business- Photo/Multimedia additions (Content Provided by Client)
  • Google My Business – Categories setup
  • Google My Business – Address matching
  • Locally Optimized Webpage for Each Location
  • Address put on all pages of your website
  • Initial local directory submissions (1 location per quarter)
  • Quarterly local directory submissions (1 location per quarter)
  • Monthly Google+ Stream Updates
  • Google Map Embedded / Link to Google+ Local on Site
  • Bing Local – Local optimization
  • Yahoo! Local – Local optimization
  • Customer Review Building Guide
  • Ongoing monthly keyword reporting
  • Ongoing monthly traffic reporting
  • Ongoing monthly customer reviews reporting
  • Titles and Meta Descriptions (for 10 keywords)
  • Web analytics – Audit or setup/audit
  • Web Copywriting with Locally Optimized Terms
  • WHOIS Record – Address match
  • Content Link Building
  • Newsletter signup added to website
  • On-page SEO work for website
  • Quarterly blog posts/articles written
  • Google AdWords – Keyword research & ad copywriting
  • Page speed optimization
  • One time campaign investment (Two month duration): $510 +GST
  • Progressive monthly optimization (min 6 month recommended): $340 +GST
  • All Prices are in AUD$
  • Additional Digital Marketing, Design and Development will be charged at a casual rate of $55 +GST per hour. Alternatively, any work can be quoted.
  • Cancellation Policy – You can cancel at any time. Please email support@purplecow.digital with your intension and cancellation date. 30 days’ notice must be given to cancelations.
  • Payment Terms – SEO Plans are invoiced in the first week of the month and payment terms are strictly 7 days.

Digital Marketer Plan

Cancel Anytime (Conditions Apply)
$690/+GST month
  • The Digital Marketer SEO Plan caters for businesses that require a full weight level of SEO for their website. You can also upgrade to higher SEO plan levels when you need, additional fees apply.
  •  *Added costs may be incurred to resolve any issues that require fixing. You will be notified of any additional costs before any work is undertaken.
  • Locations optimised
  • Keyword research for 15 keywords
  • Optimisation of 15 keywords
  • Google Account Setup
  • Sitemap
  • Write meta tags
  • Write alt image tags
  • Google My Business – Setup / Optimization
  • Google My Business Page Setup / Optimisation
  • Google My Business – SEO copywriting
  • Google My Business- Photo/Multimedia additions (Content Provided by Client)
  • Google My Business – Categories setup
  • Google My Business – Address matching
  • Locally Optimized Webpage for Each Location
  • Address put on all pages of your website
  • Initial local directory submissions (1 location per quarter)
  • Quarterly local directory submissions (1 location per quarter)
  • Monthly Google+ Stream Updates
  • Google Map Embedded / Link to Google+ Local on Site
  • Bing Local – Local optimisation
  • Yahoo! Local – Local optimisation
  • Customer Review Building Guide
  • Ongoing monthly keyword reporting
  • Ongoing monthly traffic reporting
  • Ongoing monthly customer reviews reporting
  • Titles and Meta Descriptions (for 15 keywords)
  • Web analytics – Audit or setup/audit
  • Web Copywriting with Locally Optimised Terms
  • WHOIS Record – Address match
  • Content Link Building
  • Newsletter signup added to website
  • On-page SEO work for website
  • Quarterly blog posts/articles written
  • Google AdWords – Keyword research & ad copywriting
  • Page speed optimisation
  • One-time campaign investment (Two-month duration): $1035 +GST
  • Progressive monthly optimization (min 6 month recommended): $690 +GST
  • All Prices are in AUD$
  • Additional Digital Marketing, Design and Development will be charged at a casual rate of $50 +GST per hour. Alternatively, any work can be quoted.
  • Cancellation Policy – You can cancel at any time. Please email support@purplecow.digital with your intention and cancellation date. 30 days’ notice must be given to cancellations.
  • Payment Terms – SEO Plans are invoiced in the first week of the month and payment terms are strictly 7 days.

TERMS

Cancellation Policy – You can cancel at any time.  Please email support@purplecow.digital with your intension and cancellation date.  30 days’ notice must be given to cancelations.

Payment Terms – SEO Plans are invoiced in the first week of the month and payment terms are strictly 7 days.

Fee Structures & Hourly Rates

*Fee structures are reviewed every 6 months.  This is due to the growing demand and costs within the industry.  My fees are very reasonable but I understand the financial pressures in small business.  All existing clients pricing is only reviewed once per year. I also only ever take on a limited number of clients to ensure service is not compromised.

Casual Hourly rates are charged at a standard rate of $60+GST per hour.  This rate is reduced on certain SEO Plans.  Please see each plan for the exact rate applicable.

Address

Scarborough Qld, Australia

E-mail

standout@purplecow.digital

Phone

Mobile: 0420 990 927

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