​​Do You Need Strategic Marketing?

You might hear a lot about strategic marketing, but only a few understand it completely. The concept of strategic marketing is often dismissed because of the conception that it is a business tactic that only big companies and organizations can deploy. Little do businesses know that even SMEs should utilize this as well.

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What is strategic marketing?

Before you can say that you are going to use strategic marketing in your business, you must understand its meaning. So, to help you with that, let us discuss the answer to the question, “What is strategic marketing?”

Strategic marketing is based on all the clearly documented marketing strategies of a company. This means that you have to compile all the marketing initiatives you have done before and assess which ones contributed the most impact on your sales. After this, you will now base your future marketing strategies on the data that you compiled. Strategic marketing is long-term in nature. It is the bedrock of all the marketing decisions that you will make.

The best practices of strategic marketing

Before you can use strategic marketing in your business, it is essential to note that you must have very clear objectives for it to succeed. Moreover, it would help if you ultimately thought about making a sustainable competitive advantage to enable your business’s future profitable growth.

Strategic marketing is built by getting market knowledge to develop a customer-centered strategy. The strategies are usually plans or different approaches that can be used in marketing campaigns to help an organization with its profitability.

It would be best if you also had the right people to facilitate the “strategizing” part.

You must be able to pull a diverse yet appropriate group of people to make your planning team. Aside from that, it would be best if you also considered your timeline. Strategic marketing doesn’t happen overnight. It would be best if you allowed a big timeline rather than trying to squeeze strategic planning discussions.

What PurpleCow Digital Marketing can offer you?

You might want to do it on your own. However, if you are looking for some guidance, we recommended you to read our materials and tutorials for all things digital. DIY is ideal if you can manage your tasks well. However, if the load is becoming more of a burden, you might need a hand for your digital marketing strategies.

Awesome strategic marketing awaiting you with PurpleCow Digital Marketing!

Plus, we make sure to deliver our tactics by knowing your demographic audiences, assessing your marketing goals, developing content, and auditing your digital marketing plans.

At PurpleCow Digital Marketing, we understand every business need whether you’re a startup or an established one. We have a holistic approach that tailors to your business concerns. We will implement processes to help you be able to work on your business instead of just in it. From establishing your online presence and branding to maintenance and monitoring of your website, we assure you that our team is committed to providing you with the best service.






​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal


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