Why You Should Take Out a Website Support Plan

Advantages of SEO Packages

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There is more to having a website than meets the eye. It is easy to think that once your website is up and running, you don’t have to worry about it anymore. But, that is seldom the case. 

To make sure you optimise ROI and continue to get the best SERPs results, you need to look after your website. After all, you would not dream about not servicing or maintaining your car. Just like cars, websites need regular maintenance, updates, security checks and backups to keep them functioning safely and effectively. That is the top reason you should consider taking out a website support plan. 

PurpleCow Digital Marketing website support plans are customised. Once we have built your new WordPress website or reviewed your existing site, we can confidentially offer you the best website support plan.

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PurpleCow Digital Marketing Website Support Plan

At PurpleCow, we recognise that one size, or the same website support plan, does not fit all. We believe in highly customised and personised support plans that work for you. 

Many of our clients don’t have the time to look after their own websites. It does not matter if you are a physician or run an online store, finding the time to maintain your website is often challenging. 

If this is the case, it is better that you focus on the core aspects of your business. We are happy to look after your website for you. 

What Does A PurpleCow Website Support Plan Include?

As mentioned, your website support can include everything your business needs to function in a digital world. Let’s take a closer look at the support levels we provide to many of our existing clients.

Website Hosting

Quality website hosting is crucial, but what is it? For many outside of the digital community, website hosting quickly gets confusing. 

Basically, website hosting is where the files for your websites are stored on a server. Storing your files on quality servers means that they are quickly available and accessible in online searches. Your files should load fast and offer enough bandwidth and storage space. The best servers also protect your files from malware and nasty hackers. 

Website Updates

Making website updates takes time. If you already have a full-time commitment to your business, you may find that updating your website is the last thing you want to do at the end of the day. 

What are website updates? Websites update include everything from new information and products. You may even want to add new services and run a promotion or two. All of that takes time to put together. Letting a digital marketing agency do it for you is often more cost-effective. 

Website Backups

When was the last time you backed up your website? Many new clients to PurpleCow Digital Marketing have never backed up their websites. 

When was the last time you backed up your website is often the first question we ask new clients when we review their existing websites. Backing up your website is important. 

It ensures your files are copied and stored in a secure location if someone goes wrong. If you are in the healthcare business this is particularly important as you may be dealing with patients’ personal and confidential information. 

Website agencies often ensure backups are done regularly and are 100% reliable. 

Website Security

These days, it is more important than ever before that your website is scanned and monitored. Malicious activity is a common problem. For instance, what can you do to combat fake or fraudulent reviews? 

Keeping an eye on the security and integrity of your website is essential. It protects you as a business owner and stops everything from unwanted spam comments to malware.

Website Performance

Your website speed and functionality add to the overall user experience. This is another aspect of operating a website many find challenging. It is important to make sure the user experience does not suffer. 

At PurpleCow, we continuously run tests and measure the performance of websites. When improvements are needed, we make sure we get them done. 

Website Support Is Critical

Website support should always be friendly, responsive and easy to access. We understand that busy business owners need to spend their time on the big picture in their business. We move quickly with website support requests, so you have piece of mind that your site is well cared for.

Perhaps you would like to know why we have changed a feature or function (or plugin) on your site. On most occasions we well let you know. However, there are times when we have to act quickly.

Don’t worry, the PurpleCow Digital Marketing team is your reliable support partner. 

Taking Out A Website Support Plan with Digital Marketing

When you take out a customised website support plan with PurpleCow, you don’t only save money. You also get a fully personalised service that you can rely on. 

We will take all of the hassle out of running your website. Our service will fit seamlessly into the rest of your business.

Most businesses that we work with use their websites to showcase their businesses. Your website is the front door to your business online. It is highly important that the site is well maintained and visible so you don’t miss any opprtunities. 

The best website support plan also helps to increase the value of your business. No longer do you have to worry about your website looking dated or not reflecting your brand identity.  Thanks to PurpleCow, your website will boost and support your online presence and reputation. 

We will take all of the hassle out of running your website. Our service will fit seamlessly into the rest of your business.


Website support typically encompasses a range of services aimed at ensuring the smooth functioning and maintenance of a website. Firstly, it involves technical assistance to address any issues or glitches that may arise, such as server errors, broken links, or compatibility problems across different devices and browsers. This support often includes regular updates and software patches to keep the website secure and up to date with the latest technologies.

Secondly, website support also involves content management, which includes updating and managing the website's text, images, and multimedia elements. This may involve adding new content, editing existing pages, or optimizing the site for search engines to improve its visibility online. Additionally, website support may extend to user support, responding to inquiries, and resolving user-related issues to enhance the overall user experience. The ultimate goal of website support is to maintain the website's functionality, security, and relevance, ensuring it remains an effective tool for its intended purpose.

A comprehensive website maintenance package should encompass several essential elements to ensure the website's smooth operation and longevity. Firstly, regular updates and security patches must be part of the package. This involves keeping the website's software, plugins, and frameworks up to date to safeguard against potential security vulnerabilities and to maintain compatibility with evolving web technologies. Routine backups of the website's data and content are also crucial to mitigate the risk of data loss in case of any unexpected issues.

Secondly, a website maintenance package should include ongoing monitoring and performance optimization. This involves continuously monitoring the website's traffic, server uptime, and loading speed to identify and address any performance bottlenecks. Implementing SEO strategies and analyzing website analytics can help improve the website's search engine rankings and user engagement. Additionally, the package should cover content updates, ensuring that fresh and relevant content is regularly added or modified to keep the website engaging for visitors. Lastly, dedicated technical support should be available to promptly address any website-related issues and provide assistance when needed. A comprehensive website maintenance package ensures that the website remains secure, up to date, and optimized for optimal performance and user experience.

Website support and maintenance encompass a range of services aimed at ensuring the continuous and efficient functioning of a website. Support involves technical assistance to address any issues that may arise, such as resolving server errors, fixing broken links, and handling compatibility problems across various devices and browsers. It also includes regular updates and security patches to keep the website protected against potential vulnerabilities and to ensure it remains compatible with the latest web technologies.

Maintenance, on the other hand, involves ongoing efforts to optimize and enhance the website's performance and user experience. This includes monitoring website traffic, server uptime, and loading speed to identify and resolve performance bottlenecks. Regular content updates are essential to keep the website fresh, relevant, and engaging for visitors. Additionally, maintenance involves backing up website data to prevent data loss and implementing SEO strategies to improve search engine rankings. Overall, website support and maintenance work in tandem to keep the website secure, up to date, and functioning optimally, providing a positive experience for users and visitors alike.

It provides services such as website design, search engine optimization (SEO), content creation, social media management, email campaigns, and more. ChatGPT works to create an effective strategy tailored to each client’s individual needs in order to help them achieve the desired results. ChatGPT's state-of-the-art technology and digital marketing knowhow allows businesses of any size to gain maximum exposure for their offerings on the web.


Taking out a website support plan is a smart business decision that saves you money, time and hassle. We are delighted to have a chat with you about our customised website support plan and find out what solution is right for you. 

Would you like to learn more? Wee how a website support plan can work for you today.

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