When you have an outdoor living company here in the Redcliffe Peninsula, be it you are putting up gorgeous outdoor blinds, dream patios, gorgeous pools, or even delivering the ideal outdoor furnishings, you are aware that your market is too local. Your customers are not simply searching “patio builders in Queensland” but they are typing in patio builders in Redcliffe, outdoor blinds in Scarborough or pool builder near Woody point.

In this competitive digital world, where a generic web site is the hope of capturing this narrow, high purpose traffic, it is like shooting one in the wrong section of the ocean. You may have a couple of bites, but you miss the great school of fish, which is swimming at your door. The least discussed, but most effective, means to take over your local market is simple: design a specific landing page to each of your major suburb service.

We can take a moment to dissect the reasons as to why this is not another marketing buzzword, but a paradigm shift of how you can get more customers and increase the size of your business.

The Near Me Personality: Why Hyper-Local Search is Your Golden Goose

Think about your own habits. You draw out your phone and use the search query of [service] near me or better still add your suburb when you need a new electrician or a wonderful cafe. Exactly the same thing is happening to your potential customers. They desire a local person, someone they can trust and who is knowledgeable of their locality.

When you make a special landing page on, say, Kippa-Ring, you are addressing that searcher. You are telling Google, and more so, the person he is searching, I am here to you. I have service to your precise point. This is direct correspondence with the intent of the end-user, and it is gold. It informs search engines that your material is very relevant and it may eventually rank high in the said suburb-based searches. This is the powerhouse of the new Local SEO and a targeted landing page is the gas.

Breaking Out of the Homepage: ?Why a Generic Strategy is Not Enough

Your home page is the front door to your business. It is warm, it provides a wonderful description of who you are and what you do but it cannot be all things to all people. Your single web page cannot be all-purpose to hit the search terms and the subtleties of Redcliffe, Margate, Clontarf, and Rothwell simultaneously.

A generic page makes you write using vague and broad words. Surgical precision is however possible through a specialized landing page. You will be able to concentrate all your content and keywords and messaging on one single spot and it becomes infinitely more powerful and relevant to the users and to search engines. It is the distinction between a highway billboard and a welcome sign on the front door to a particular suburb, one is viewed by many and the other is one that is being done by the few that are right.

The Home Page of a High-Converting Suburb

What now does a good suburb-specific landing page appear like? It is not just the replacement of the name of suburb. It is about the personalization of an experience and the building of a trust and action.

Good Keyword Title and Headings

Start with a good eye-catching powerful title tag and H1 heading.

 E.g.: Scarborough Premium Outdoor Blinds Your Local Experts Your Business name or Dream Patios Built in Margate-Free Consultation and Quote.

Hyper-Localised Content

You are a part of this. Do not just inform us that you serve the neighborhood but show it to us that you are part of the community.

• Discussion of local landmark: We make patios where people can enjoy the famous Redcliffe sunsets. or Our pool designs are a bestseller in the area surrounding Clontarf Beach.
• What the locals desire: Have your Margate house dry in the sea-wind in the afternoon in our special-designed outdoor blinds.
• Discuss the common styles of architecture in the suburb. This shows that you are not an out-of-town service, you are a business local to it.

Present Your Local Work (The Proof is in the Pictures)

There is no assurance like getting your work on the wall of your target customer. You can create a gallery of the works of our patio at Woody point or of the Outdoor Blinds we had at Scarboro. This kind of social evidence is extremely powerful and immediate to relate to.

Little and Simple, Effective Call-to-Action (CTA)

There should be a purpose why individuals access every landing page. How do you want the visitor to behave? Make it obvious.

• Get Your Free Quote Redcliffe Patio.
• Get a blinds consultation at book a Scarborough out.
• Kippa-Ring Pool Design Guide by saving it.

Local Testimonials and Reviews

Have satisfied clients in a certain suburb, boast about it! An actual quote of John and Sarah in Rothwell is much more credible than a review written in general. It creates instant trust and credibility.

Basic NAP + Map

This should be your name, address, and phone number that should be consistent and clear. The ultimate touch is to add a Google Map of your service area with that certain suburb being the centre.

How to Turn Clicks to Customers: ROI of a Targeted Landing Page

SEO alone is not the time wasted in development of these pages and it is about conversion. A warm lead is a visitor to a page that speaks to his or her location as a result of a targeted Google search that brought the visitor to the page. They have already pre-qualified themselves. They are aware that you serve their locality and the localised content has already created trust to them before you even lay a word on them.

This well-qualified traffic has a higher conversion rate compared to the overall traffic of the web sites. This implies that there is less time wasting on tire-kickers and more time wastage on serious quotes and closed sales. This is a definition of a good payback to investment to a local business like yours, more leads and more jobs booked.

Actionable Tip: Your First Suburb Landing Page Begins Today

You need not construct 10 pages at the same time. Begin with your best performing suburb or one that you desire to take over.

• Pick Your Suburb: Select one of them such as Margate or Clontarf.
• Gather Your Assets: Find 3-5 pictures of your past projects that you have done in that area. Unearth a recommendation of a client there.
• Write a Few Paragraphs on that suburb: Write a few paragraphs about that suburb. Use the keywords naturally. Justify why your service is ideal in such homes in such location.
• Create the Page: In the case of WordPress, it is as easy as the new page. Name it and fill it with your localised text, photos and a powerful CTA.

Let PurpleCow Digital Marketing Manage the Herd

We get that you are a business owner in the outdoor living market and that you are not a specialist in SEO and landing page optimisation but rather in creating beautiful space. That’s where we come in.

We, PurpleCow Digital Marketing, focus on assisting local businesses in the same nature as yours to navigate the digital landscape. We possess the established systems and plans to:

• Local Keyword Research: In-depth local key word research on the Redcliffe Peninsula and the surrounding districts.
• Write and Professionally Design Landing Page Content: Content that converts extremely and targeting your ideal customers, and it is suburb-specific.
• Optimize the Technical SEO: So that these pages are high ranking so as to bring a steady flow of quality and ready-to-buy leads to your business.

Stop price wars and start winning your local market. In case it dawns on you that the concept of having a dedicated, lead-generating landing page in the form of Redcliffe, Scarborough, Margate, and Clontarf is the advantage you have been seeking, we need to negotiate.

Contact Us

Call PurpleCow Digital Marketing at no cost and without obligation to consult.

 We should develop a web presence which is as strong and compelling as the outdoor areas that you design.