Video content is increasingly popular nowadays and it’s no wonder why businesses are turning to video marketing for their brands and products. Video content platforms such as YouTube, TikTok, and even Facebook have garnered attention from prospects.
Whichever the platform will be, it all boils down to one thing – people love videos. According to Wyzowl, their survey shows an increase of video watch of about 2.5 a day in January 2021, compared to the 1.5 hours per day in December 2018.
Videos are engaging, exciting, and informative, which makes it a strong choice for businesses to show off their trade. But, what kind of video content people watch and marketers offer?
Top engaging video content types
There’s potential in video content, but a lot of businesses still contemplate the use of it. According to Postclick, a whopping 61% of marketers intend in producing video content in 2021. That’s a lot of businesses missing the benefits of video marketing!
What many marketers also find daunting is the type of video content to share. What will I create? How do I share it? What equipment do I need? This idea always seems to freeze business owners and their content creators. The truth is – video content isn’t that intricate.
First, we’ll tackle engaging video content types to boost brand awareness, improve sales, and inform customers.
Vlog about company culture or beliefs
A lot of marketers stick to the blogs – and, that’s the gospel truth. However, there’s a surge for vlogs nowadays as people are more in tuned to watch videos. When people are busy, they’d rather watch or listen to content when on the go. Videos provide this kind of ease for busy people.
Vlog ideas to consider
- Company culture
- Beliefs and values
- Descriptive and impersonal talk about daily work
- Document life as a CEO
- Company branding with a human appeal to resonate with the audience
Vlogs don’t need high-end camera equipment. You can use a webcam or a mobile phone to document your talk. We’ll discuss later on how to use mobile videography for big corporations as well.
Behind the scenes
Will you allow your customers to see how you do your job? Why not? Prospects love it when they see you in action because they know what they’re paying for. You don’t have to document the whole thing – only snippets you can provide to customers.
Some behind-the-scenes footage
- How you deal with customers / meeting with a client
- How you create the product / how you prepare the goods
- Behind the scenes for an event
Most businesses are wary of sharing behind the scenes of their trade. Will competitors steal my ideas? Would people see bad reviews from customers? Behind the scene moments allow people to see how ‘human’ a business is to their customers. It makes them more welcoming in transacting businesses.
Interviews can be about the founder, employees, partners, or even the customers! If you get to control the narrative of the story, it can be done formally or informally as you go along.
Interview ideas can be
- Company culture and how it started
- Employee working conditions
- How a product helped a customer
- Thought-leaders of the industry and their insights
- Common FAQs from customers
Interviews are a great way to inform people about the business’ industry and what they can expect from it. It can be an educational way to enlighten individuals of your brand as well.
The year 2020 saw the emergence of webinars as people grasp to take hold of the pandemic and its effects on live seminars. Virtual seminars and workshops were the highlights of 2020. Don’t want to get left behind? Join the virtual world now.
Webinars can be anything from
- How to create your own
- Latest trends in the industry
- Discussions on certain topics customer will love
Platforms such as Zoom, StreamYard, or Google Hangouts paved the way as channels for virtual meetings. According to Wyzowl, 62% of marketers got into webinars for 2020 – and, it was a huge success! Now, 53% of the survey’s respondents consider ramping up their webinar efforts for 2021.
Like webinars, virtual events are taking place in lieu of live gatherings due to the global health crisis. Some events are purely virtual while others hold limited capacity on physical locations and are shown live on social media.
What can you do with events? Mostly a lot
- Hold an online book launching or storytelling activity
- Invite speakers for an online conference
- Product launches and business celebrations
- Holiday events or team building activities with customers
- Streaming of gaming events
Online events are more manageable and cheaper. The goal of every marketer nowadays is to hold viewers’ attention amidst the plethora of virtual events everywhere.
How-to videos are the top searched content for multimedia information. Customers may search everything from, ‘how to dye your hair,’ or, ‘how to create a blog.’ What are the common how-to videos searched from your industry?
How-tos can be anything
- How to develop a mobile app from scratch [software development]
- How to create a creamy and foamy coffee [café]
- How to make a DIY crop top [fashion]
How-to videos are fun to make with your whole crew. Besides, according to Think with Google, ‘how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.’
If you’re a general store selling toys, gadgets, or apparel, a product review will be beneficial. It’s similar to all the product review blogs you see online, but only in this case – it’s with video. Bloggers and influencers often do this, as much as thought leaders of the tech industry.
What to review
- Past and new products
- Software or applications
- Practice, methods, or procedure
Product reviews aren’t only limited to physical products. It can be software or apps for productivity or learning. It might be as well as methods or procedures like in budgeting or investing stocks.
Testimonials from past customers help boost a brand’s trust signals. They’re cherry-picked positive responses from customers who usually have great experiences with the business. Oftentimes, they’re a direct roster from the company itself. In short, your business is the one responsible for gathering and managing these positive responses provided by your products or services.
How do you get testimonials ?
- Encourage customers to leave testimonials and reviews
- Have people join your conversation
- Display a number
- Share customer’s photo or content of your product
- Collaborate with influencers
If you’re a business owner, investing your time integrating social proof can do wonders for your store or company. People are likely to purchase your products especially when they see positive testimonials or reviews of your business. You reach out to repeat customers on why they love doing business with you. You can even publish their sentiments on your website with their consent.
Why mobile videography is also for big corporations
Want to make videos but don’t have the budget or a professional camera on hand? We have good news – you can find the answers to your problem inside your pocket. And, what’ that? A mobile phone.
Mobile videography is becoming a thing lately to catch the interest of your customers. Not that inflation has risen and you can’t afford to hire a studio or buy a camera, but, it offers viewers something pros can’t – authenticity.
Why big corporations should invest in mobile videography?
Video marketing is an attractive medium to promote your company. A lot of big corporations shun this concept and would rather have edited content online. But, why do some quality videos backfire on your sales?
- People are fed up with ‘commercial-like’ video content
- Too much editing may seem fake
- It’s just another ‘ad’ to skip or scroll up on the timeline
Truth hurts, but people are smart enough to tell an ad or not. With that, you lose thousands of dollars creating campaigns where none of your target audience reacts or engages in it. So, why should you invest in mobile videography?
Authentic social media content
Mobile videography is more ‘authentic’ and trustworthy to customers. Whether it’s a real-time review of your company or a sneak peek content of a new product, people trust it more, since they seemingly can relate to the characters in the video.
Encourages customers to engage with a brand
Mobile videography is an easy way for customers to record themselves and become part of the brand. Maybe your business is looking to launch a contest or a special showcase on how customers use your products? It’s a great content idea to boost brand awareness, earn customer loyalty, and win sales.
Boosts employee morale
Looking for ways to amp your employee’s morale? Why not invite them to record a video of themselves having a great time at work? Not only will this boost employee morale, but, customers are more appreciative when they see a company valuing its employees.
Easy way to win influencers
Influencer marketing is the rage these days. Apps like TikTok are a great way for brands to tap into these influencers and boost their business. Videos like these make use of little edits and may feel more ‘real.’
Low-cost and high-income probability
Generally, mobile videography is free to do. You take out your phone, create a story, shoot the footage, edit it with video software, upload, and publish on social media. It’s a fast, inexpensive, and effective strategy to capture your audience’s attention.
Did you also know that 57% of digital marketers prefer to live videos chiefly through the use of mobile? According to Smart Insights, customers want a direct live video on Facebook and Instagram to react in real-time.
Video marketing costs a lot and big corporations often fuss about their talents, cameras, and editing software. However, with mobile videography, big corporations get to engage more with customers because of its authenticity.