If you run an outdoor blinds or shutters business in Australia, chances are your next customer is searching on Google Maps right now. When someone types “outdoor blinds near me” or “Zipscreen installer in Brisbane,” Google shows a map and a handful of top listings. This is called the Local Pack or Map Pack. Securing one of those three coveted spots means your business appears front and centre, with your phone number, reviews, and photos instantly visible.

That’s the kind of visibility that turns casual searches into booked appointments. The key to getting there lies in one thing: an optimised Google Business Profile or GBP (formerly Google My Business or GMB).

This guide will show you how to make your GBP work as hard as you do, bringing in local leads, boosting your credibility, and helping you outshine nearby competitors.

Understanding the Google Local Pack

The Google Local Pack (also called the 3-Pack) is a compact map display showing the three businesses Google believes are most relevant to a local search. Each listing includes your business name, star rating, address, contact options, and website link.

For an outdoor blinds business, appearing here can mean the difference between a phone that rings and one that stays quiet. Google bases these rankings on relevance, proximity, and prominence. In simple terms, you need to show that your business matches the search, is close to the searcher, and is trusted by customers. Optimising your Google Business Profile strengthens all three factors.

Step 1: Claim and Verify Your Google Business Profile

If you haven’t yet claimed your business, head to this page and follow the prompts to create or claim your listing. Verification is essential, as Google must confirm that you’re a legitimate business before it displays your profile.

You can usually verify by mail, phone, or email. Once verified, you gain access to the tools needed to optimise your listing fully, respond to reviews, and monitor insights.

Step 2: Optimise Every Detail of Your Profile

A complete, accurate profile is what helps Google understand your business. The more thorough you are, the more likely you’ll rank highly in local searches.

• Business name: Use your real-world business name exactly as it appears on signage and invoices. Avoid adding keywords.
• Address and phone number: Use a local number and ensure your Name, Address, and Phone (NAP) details are identical across your website, Facebook page, and business directories.
• Website: Link directly to your most relevant landing page – for example, a “Outdoor Blinds Brisbane” page if that’s where you serve customers.
• Opening hours: Keep these accurate, including holiday periods.
• Categories: Choose “Blinds Shop” or “Blinds and Shutters Store” as your primary category. Add secondary categories such as “Outdoor Blinds Supplier” or “Shutter Installer” to capture broader searches.
• Attributes: Add details like “Family-owned” or “Australian-made products” to help customers connect with your brand.

Step 3: Add Professional Photos and Videos

Visuals make a huge difference. Profiles with photos get more clicks, calls, and direction requests than those without. For outdoor living businesses, your products are visual by nature, so make sure to show them off.

You can upload:

• Photos of your finished installations (patios, verandas, poolside blinds)
• Before-and-after shots of transformations
• Pictures of your team working on site
• Your logo and storefront

Videos under 30 seconds can also work well. For example, showing a blind in motion or a customer enjoying their new outdoor space. Keep everything bright, well-lit, and, importantly, high-resolution.

Step 4: Write a Strong, Keyword-Rich Description

Your business description appears in search results and helps both Google and customers understand what you do. Use natural language and include relevant phrases such as outdoor blinds, Zipscreen blinds, shutters, and your target locations and service areas.

For example:

“[Your Business Name] supplies and installs high-quality outdoor blinds and shutters across Brisbane, Gold Coast, and Sunshine Coast. We help homeowners create comfortable, stylish outdoor spaces with Australian-made products and professional installation.”

Avoid promotional language like “best prices” or “number one”; it’s best to focus on clarity, not hype.

Step 5: Build and Manage Reviews

Reviews are one of the strongest ranking signals on Google Maps. They show real-world trust and directly influence how often your listing appears.

• Ask every happy customer to leave a review after installation.
• Reply to every review. Thank customers for positive feedback and address issues professionally if something went wrong.
• Include keywords naturally when responding. For example: “We’re glad you love your new Zipscreen blinds in North Lakes! They look great on your patio!”

Google notices when reviews mention your services and locations, and this can improve your visibility for related searches.

Step 6: Use Posts to Keep Your Listing Active

The “Posts” section of your GBP works like social media updates. You can share promotions, new product launches, or helpful tips. Posting weekly or fortnightly signals to Google that your business is active and engaging.

Ideas may include:

• “Now installing motorised outdoor blinds – book your free measure and quote today.”
• “Keep your outdoor space cool this summer with our UV-blocking fabrics.”
• “Recent project: custom outdoor blinds for a patio in Redcliffe.”

Each post should include a high-quality image, a short caption, and a clear call to action, such as Call Now for Free Quote or Book Appointment Online.

Step 7: Use the Q&A Feature to Educate Customers

Many customers likely have the same questions: Do you install in my suburb? Are your blinds weather-resistant? Do you provide warranties?

You can use the Questions & Answers section to answer these directly. Add your own FAQs and respond quickly when someone posts a question. This prevents misinformation and positions you as an attentive, reliable business.

Step 8: List Your Products and Services

Your GBP allows you to add “Products” and “Services,” which can act as mini-advertisements. For each product or service, write a short, keyword-rich description.

Some examples:

• Zipscreen Outdoor Blinds: Custom-made and motorised for modern outdoor living spaces.
• PVC Café Blinds: Weatherproof and ideal for patios and commercial areas.
• Aluminium Shutters: Durable and stylish for sun and privacy control.

Include links back to your website for each listing to help drive targeted traffic.

Step 9: Build Consistent Local Citations

Google checks that your business information appears consistently across the web. Get listed in trusted Australian directories such as Yellow Pages, True Local, and Yelp. Also, consider joining your local Chamber of Commerce or trade directories related to outdoor living.

Each listing should match your NAP details exactly. Inconsistencies, such as abbreviations or old phone numbers, can weaken your visibility.

Step 10: Monitor Insights and Keep Your Profile Fresh

Once your profile is optimised, review it regularly. GBP Insights shows how people find your business, what search terms they use, and which actions they take (calls, directions, or website visits).

Update your profile with new photos, respond to reviews quickly, and refresh your posts monthly. Small updates keep your profile active and signal to Google that your business is well-maintained.

Why Google Maps Optimisation Matters for Outdoor Blinds Businesses

For businesses selling outdoor blinds and shutters, local intent is everything. People rarely travel across the city for an installation. More often, they want someone nearby who can quote and install quickly. Appearing in the top three results means your business gets the first look, the first call, and often, the sale.

An optimised Google Business Profile attracts views, but even more than that, it builds credibility. A clean listing with good photos, high ratings, and recent activity reassures potential customers that your business is established and trustworthy.

Partnering with Experts to Get Ahead

If you’re unsure where to start or don’t have time to manage all the details, working with an experienced digital marketing agency can save you hours of trial and error.

PurpleCow Digital Marketing specialises in helping Australian outdoor living businesses dominate their local markets through smarter digital strategies. If you need help refining your Google Business Profile, improving your website’s SEO, or generating more qualified leads, we have proven systems that deliver results.

Our team understands how outdoor blinds, patios, and shade solutions fit into the local lifestyle, and how to turn that into online visibility and real enquiries. With a fully optimised GBP profile and expert guidance from PurpleCow Digital Marketing, your business can stay ahead of competitors and keep the phone ringing all year round.

Connect with PurpleCow Digital Marketing today to discover strategies that convert local searches into booked installations and lasting customer relationships.