Do You Need Professional Copywriting?

Professional copywriting is content created at selling or pitching your brand and business. This is an area of expertise that is more of hard-selling an idea, whereas content writing helps prospects understand your brand and entice them. Today, copywriting is changing its feats and incorporate emotive storytelling techniques to engage the audience effectively.

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What is professional copywriting?

Professional copywriting is more than just putting words on a page.

There are processes and formats that have been tried and tested and we know they work.

Long form sales pages, Facebook ads etc carry the reader through a series of emotions and make it far easier to convert sales. Professional copywriting tactics are used to move the reader from awareness that they have a problem to knowing you have the solution and are ready to buy. 

When thinking about your copy or content, the very first thing you need to decide is the topic you’re going to write about. What’s the subject you need to discuss that your users want to read? Afterwards, you’ll need to research the keywords you want to rank for.

Advantages of professional copywriting.

Professional copywriting can really make a big impact on the success of your website and online success. Taking the time to understand how professional copywriting can make a real difference at converting sales and online action is a great place to start.

How do you write effective copy?

When thinking about your copy, the very first thing you need to decide is the topic you’re going to write about. What’s the subject you need to discuss that your users want to read? If you’re at loss for words, call PurpleCow Digital Marketing for your writing needs.

Know your niche and audience

What’s your niche, brand experience, or audience type? When making content, be sure to align your text with your niche – that includes the choice of words, tone, and brand experience of the users.

Create a statement

After knowing your niche and audience, build a brand statement that reflects your goals, mission, blog points, or unique selling position (USP). Take time to form your identity, brand experience, and offers!

Research important keywords

You should start making a list of all keywords you want your website to include in search engine pages once you’ve finished your brand statement. Such terms and words should apply to your niche market, locality, and brand message.

Write your copy or article

Writing seems a daunting task for a lot of individuals and people often have difficulty creating the first sentence or first paragraph. The trick is to simply put down a few words about the subject matter until you keep on writing. Never mind the grammar and awkward sentences you made – just keep going until your ideas fleshed out to words.

Edit your work

Your content and copy should be grammatically correct -including punctuations, spelling, and use of prepositions among many others. You ought to be critical of your edits after writing the piece.

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What PurpleCow Digital Marketing can offer you?

Creating SEO-friendly articles will help reach audiences organically. Its success doesn’t happen overnight but will help grow your business in the long run. What you need is to pull an effort, a holistic digital marketing experience, for customers to find you.

At PurpleCow Digital Marketing, we have in-house copywriters with over 10 years of experience in the industry. From health and travel to food and technology, they captivate the hearts of many through their way for words.






What do our clients say about us

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal


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