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Author name: Angie Neal

Purple Cow cartoon mascot wearing a headset and holding a phone, alongside text about a CRM guide for outdoor blinds businesses, featuring tips on using Lead Management Systems from Patiolink.

The Outdoor Blinds Business Owner’s Guide to CRM & Lead Management Systems

Running an outdoor blinds or shutters business in Australia today is probably more difficult than ever. Customers are shopping around, leads are harder to convert, and managing follow-ups across multiple enquiry channels can easily become overwhelming. Many business owners rely on spreadsheets, sticky notes, or memory to track their leads, but that approach often leads […]

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A cartoon cow in a construction helmet stands next to text that reads, "INSIGHTS: Website Traffic Suddenly Drop? Here’s How to Fix It," with the Purple Cow Digital Marketing logo in the corner.

Why did my website traffic suddenly drop? A troubleshooting guide

In the outdoor living industry, momentum matters. When your website is performing well, the results show up in real life. Your phone buzzes with new enquiries, installers are booked out, and your brand feels alive in the local market. But when that momentum suddenly fades, it’s not just a dip in web traffic; it’s a

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A cartoon cow holding an "AI Assistant" sign stands by text highlighting a 24/7 ai assistant for booking jobs, featuring PurpleCow Digital Marketing branding.

Meet Your AI Assistant: How to Use Smart Bots to Book Jobs While You Sleep

If you’ve ever lost a lead because you couldn’t answer the phone or respond to an online enquiry fast enough, you’re not alone. Many outdoor blinds and shutters businesses face the same challenge: you’re out on site, managing installs or quoting new jobs, while new leads slip through the cracks. That was exactly the situation

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A graphic with the text "What Exactly is a Custom GPT? Learn more with PurpleCow Digital" alongside a cartoon cow using a laptop and the PurpleCow Digital Marketing logo.

How to Use a Custom GPT to Supercharge Your Appointment Setters

In the outdoor living industry, every customer enquiry counts. When someone calls or messages about outdoor blinds or shutters, that moment is your best chance to turn interest into a booked appointment. The quality of that first interaction often decides how quickly a sale moves forward. For appointment setters, juggling product questions, pricing details, and

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A cartoon purple cow holds a magnifying glass labeled "Search" next to the text "Insights: This is How You Win Local Search" and the Purple Cow Digital Marketing logo.

Objection Handling 101: How to Overcome the 5 Most Common Excuses in Outdoor Blinds Sales Conversations

When a customer says, “I need to talk to my partner,” or “I’m just getting quotes,” it can feel like the conversation has come to a standstill. For outdoor blinds and shutters businesses, objections like these are a daily occurrence. But in reality, objections don’t have to be roadblocks; think of them as opportunities. Every

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Illustration showing customer service, marketing, inventory management, and sales, all connected by a central artificial intelligence icon—highlighting the impact of AI in local business operations.

Local SEO Success: How to Use AI in Local Businesses

Local businesses that serve a specific area, such as outdoor blinds and shutters suppliers in Queensland, rely heavily on being found by customers nearby. When someone searches for “outdoor blinds Brisbane” or “shutters near me,” the results they see are driven by local search algorithms. This is where Local SEO plays a vital role. Local

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Does SEO Still Work in the Age of AI for Outdoor Brands?

Over the past couple of years, the digital marketing landscape has undergone a tectonic shift, mainly due to artificial intelligence (AI) revolutionising how businesses approach and relate to their audiences. The impact of AI is so significant that many are willing to pronounce SEO dead or at least not as effective as it once was.

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How to Grow a Local Business With Ai in 2025

As the world of artificial intelligence (AI) continues to evolve in 2025 and AI-driven technology becomes more and more accessible, small businesses have an unprecedented opportunity to grow and evolve using tools and strategies that were once exclusive to large corporations. For outdoor living businesses in particular, AI provides innovative ways to expand while keeping

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What should you include in your Facebook ads for the best conversion rates?

Facebook advertising is an indispensable tool for businesses of all sizes. It does not matter if you are running a patio company in Queensland, Australia or a large US-based corporation; the chances are that you will promote your business on Facebook. Facebook has billions of active users. This means you have immediate access to a

What should you include in your Facebook ads for the best conversion rates? Read More »