Digital marketing utilizes the internet to effectively promote and enhance business visibility and engagement.

Does Your Business Need The Services Of A Digital Strategist?

Leave a Comment / Digital Marketing, Marketing, Online Marketing / Angie Neal

In today’s fast-moving digital world, most businesses have recognised the importance of a strong online presence. Navigating our modern business environment is challenging. More than ever, businesses of all sizes recognise they need professional guidance. A digital strategist can help to increase ROI and achieve sustainable growth. Let’s look at 15 compelling reasons your business […]

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Understanding the Difference Between Website and Funnel for Your Business

Leave a Comment / Website, Funnel, Marketing / Angie Neal

In the bustling realm of the internet, where businesses strive to make their mark, two essential players come into play: the website and the funnel. While they both sound like digital jargon, they serve very distinct purposes in helping your business thrive. In this blog post, we’ll learn the difference between website and funnel for

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What is IKEA effect in Impactful Marketing Strategy?

Leave a Comment / Marketing / Angie Neal

Have you ever heard about the IKEA effect? When you hear IKEA, an idea instantly pops up in your mind for the most famous furniture shop on Earth. But this blog isn’t about furniture. It’s a business strategy used by marketers of different brands that are making the talk of town. As technology evolves, businesses

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Unlocking Practice Growth: A Comprehensive Guide to Marketing for Female-Led Occupational Therapy Practices

Leave a Comment / Occupational Therapy, Digital Marketing, Marketing, Medical, Medical SEO, Small Business / Angie Neal

Occupational therapists (OTs) hold an integral role in enhancing the quality of life for many. This pivotal role, however, needs effective marketing to transform lives on a wider scale. So how can female-led occupational therapy services like yours build a robust presence and value in the medical sector? PurpleCow Digital Marketing breaks down impactful strategies

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13 Effective Marketing Strategies for Small Business Success

Leave a Comment / Small Business, Digital Marketing, Marketing / Angie Neal

Let’s face it, coming up with marketing strategies for small business is hard! Running a small business comes with its own set of challenges. Limited resources, fierce competition, and the need to stand out in a crowded marketplace can make success feel elusive. However, with the right marketing strategies in place, small businesses can thrive

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Easy SEO Strategies for 2024

Leave a Comment / Content Marketing, Digital Marketing, Marketing, SEO, WordPress / Angie Neal

Are you looking for some easy SEO strategies for 2021? Here are some great tips to get you started. While the digital world has changed drastically over the years, Search Engine Optimization (SEO) has remained an effective marketing strategy for online businesses. However, it is crucial to note that SEO can either make or break

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What is Omnichannel Marketing? (A Practical Guide To Getting Started)

Leave a Comment / Branding, Content Marketing, Digital Marketing, Marketing, Omnichannel Marketing / Angie Neal

Omnichannel marketing is the buzzword on the block right now. But before we dive into some practical ways to get started, let’s first take a step back and examine what it actually means. Omnichannel marketing is all about integrating the various points of contact your company has with customers into one complete customer experience. These

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