CONTENT SEO

​​Are You Looking for Content Marketing Services?

Content marketing is a paramount part of digital marketing. It means of reaching and influencing target audience through pieces of contrivance that engages your prospects. It’s far different from marketing copy where the latter is more into hard sales. But, we’ll discuss it later.

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Why do you need to invest in Content Marketing?

For content marketers, social media is the choice medium of Australians. About e 90% of Australian businesses make use of content for engaging messages. Content marketing is one of digital marketing’s most efficient, practical and strategic tactics for meeting and engaging industry leaders and clients.

Drives leads to conversions

One significant advantage of content marketing is that it allows the business to convert leads. Report shows that business owners who produce consistent and reliable content material have conversion rates six times higher than brands that don’t.

Increased web traffic from valuable content

Posting regular and effective blog posts or multimedia material will help you improve traffic over time. HubSpot reports that businesses that publish over 16 articles per month got 3.5 times of web visitors than those sites that publish only four articles. Whether it would be a blog post or social media video or images, content can boost website performance, especially if you do it regularly.

Increase brand awareness 

You have prospects out there who will need your goods or services, but who have not had the opportunity to know about your business. By focusing on content to help create your brand’s reputation, it’ll add interest to your target customers.

Educate about the industry and your products 

How will your products help customers in need? This is one question a company’s content marketing should answer. What better approach than to offer informative topics to render of their problems and their solutions?

Relevant information builds trust and respect  

When you educate and publish informational content, you build your authority and customers’ trust. This way, you develop a deeper relationship with customers because on the interest your content offers. Sharing relevant content gets you that trust and respect.

Content continues to attract customers after they’re published

Unlike PPC ads, content marketing continues to accrue traffic overtime through organic searches. While the former is limited to time and budget, content marketing, however, is not. If you publish a blog post, it’ll stay there until you delete it yourself.

Content boosts SEO and online visibility

People start their queries through search engines. Optimizing your content allows search engines to rank your website for visibility in search engine results page (SERP). Sharing quality content will receive more organic exposure. When a prospect searches for ‘auto shops near me,’ Google will crawl among thousands of sites and lists high-ranking ones on its searches.

Keeps engagement between customers and businesses

Nothing can earn brand loyalty more than engaging your customers in a way through channeled means. A simple chat, comment, or reply will let them know you’ve put enough effort to acknowledge them.

What PurpleCow Digital Marketing can offer you

You need high-quality and consistent content as marketers acknowledge utilizing any form of it brings outstanding campaign outcomes. Judging from the statistics covered by OptinMonster, here’s how businesses cope with it: about 60% of businesses don’t plan their content strategy.

Create your goals, objectives, and mission

At lost for words on what you want to achieve? We’ll help you craft your objectives and offer a fitting content marketing strategy. Whether it’s to generate leads, grow your social media channel, build back links, or populate your blog posts, we create your goals with the end-user on mind and how to scale up your business.

Define your target market

No, your products aren’t just for everyone. If that happens, you’ll be wasting your hard-earned income to people who wouldn’t have time to look at your products. Tell us who your audiences’ are, and we’ll help determine which content they prefer to act upon to!

Create your content

Creating your content is what we do best! We have in-house writers, graphic designers, and video editors with 10 years of experience. Whether you want to create an e-book for lead generation, blog posts to gain authority in the industry, or videos to capture your audience’s interest, we make quality content suitable for your business needs.

Publishing and distributing content

Where do you choose to publish your content? Whether it’ll be on social media, Google my Business, landing page, or website, we want to get your content out there where your customers can see it.

Evaluating content strategy

Have you achieved your goals? At PurpleCow, we deliver evaluations and results of your content strategy. We’ll see what worked and what didn’t, so that we can align and optimize your content with maximum results.

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TESTIMONIALS

​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal

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