SEO For Small Businesses is something you can start doing today. Small or start-up businesses need to integrate search engine optimization (SEO) practices for their business to get easily discovered online. It lets them rank higher in local searches while broadening their visibility in a global market.
What’s more, a strong SEO integration helps build credibility, trust factors and connection with local communities.
Benefits of SEO for small businesses
For businesses that rely only on online, SEO is crucial. Companies with physical stores, however, still find SEO relevant to their case in order to grow their business. See why one needs a thumbs up from search engines.
- Improves local search. Google prioritizes local search. If you place enough keywords search engines can understand, they would rank you higher in the results page. Therefore, it would make your business visible to potential customers.
- Brings traffic and leads. SEO brings in prospects to your site. Typically, they bring the right people and demographics to your business. If they input the right keywords, they’re sure to visit your site. If you placed great content in your web portal, they’ll subscribe and become leads. With enough convincing, they can turn into buying customers.
- Improves mobile traffic. Mobile is the new norm. However, they have different algorithms than a desktop’s. From responsive layouts to page speed optimization, mobile usage needs enough SEO for everyone to visit the site and get discovered.
- Helps build trust and credibility. One common myth is that SEO is just about rankings. But, no. It’s also about reviews. When you see a business with good reviews from real customers, people are more to trust that business. Google also loves a business with high positive reviews. They’ll reward that company by placing them higher in search engines.
- Connects you to other businesses. SEO helps you connect with other businesses that can help you boost your own. For example – suppliers, distributors, and middlemen who can improve your business standing.
Concerns for businesses and how SEO for small businesses can help
SEO is mostly a concern for startup businesses because of limited capital. However, no one has to spend hundreds of dollars to get SEO done well. It’s actually the cheapest online marketing to do!
However, these concerns most of the small business. We’ll tell you why it shouldn’t be so.
1. Budget. Most companies are worried that their budget for SEO is not enough to compete for the big leagues. However, if you make out in the long run, SEO is actually a cost-effective choice as an online marketing strategy. Just keep in mind these tips:
a. Meta titles and meta descriptions
b. Alt txt
d. Shareable content
e. Page speed optimization
f. Google My Business Listings
g. and more!
2. Ads space. Advertisements from other competitors are seen taking the market space. They make use of Adwords or Ad results pages for customers to see their websites. However, that should not deter one to stop practising SEO. There are a lot of cost-effective ways to gain more visibility on the web.
3. Speedy results. Organic SEO really takes time to deliver results. It’s not just about keywords and good content. You need people to visit the site, share your content, or leave reviews about your business. Gradually, your prospects get to see your business. It’ll just take time though.
Understanding SEO is the first way in combating the fear of not integrating it to your business. So, where to start?
How to improve SEO for small businesses
For those who are getting started with SEO, here are the main points to consider when amping up your SEO strategies.
Google My Business Listing. Listing your business in GMB is a must for any business owners. You give Google a strong brand indication as to what your business is about. You need to be careful in considering what to include in your GMB listing like categories, photos, info, opening hours, and more. You can even include little posts about your business and have other people review your listing.
Business directory sites. Other than Google My Business, there are online directory sites where you can list your business to. It helps boost your rankings especially if you input the right keywords.
Content. Making relevant and compelling content can win your audience. You can choose either to use blog posts, videos, or infographics to grab your audience’s attention. On top of that, by enlisting proper header tags, meta descriptions, or alt text, search engines can get to rank your site higher.
Link building. Building external and internal pages in your site can alter web rankings. Internal link building can help search engines further understand your website allowing them to index it and place your rankings on the SERPs. Meanwhile, external link building lets other people link back to your site which affects indexes and ranking.
Shareable. Always make it a point to have your content shared by other people. That way, you can gain new audiences to your business while retaining a few loyal customers. Your SEO will rank higher also since the more people get to share your content, the more Google will think you’re a high-quality site.