Tradies Web Design I Professional Websites for Tradies and Small Businesses
Stand out from the competition, stand out from the crowd.
As a Tradie, the thought of having a new website to design on your own is probably enough to make you break out into a cold sweat. But don’t worry, the team at PurpleCow Digital here to help and support you!
What is a Tradie?
For starters, a Tradie, also known as a tradesman, is a skilled worker in a particular field or a local area. They are usually involved in construction, repair, and maintenance work. Some common examples of Tradies include electricians, plumbers, carpenters, and mechanics.
Tradie businesses in Australia
In Australia, there are already so many things to consider when running a tradie business. And now you need a website to attract new business. You need to look professional with a quality logo design and website design.
To rank in Google you need a solid online presence, logo design and branding and to be all over social media. Or do you? It’s too much, right?
What you really need is an honest and affordable agency that listens and understands your needs. You don’t need any more complications in your business. You just want prospects to find you on Google, look professional get that phone ringing (or get people filling out the website contact form).
Why are Tradies website design important?
In today’s digital age, tradies need a website to help them stand out from the competition and attract more leads. A website for tradies is the first impression many potential customers will have of your business, so it’s crucial to make a good impression.
The internet has become an incredibly important tool for small businesses of all types and sizes, a strong online web presence in a local area and social media integration can mean the difference between getting noticed and being ignored.
For tradies with a small business who want to get ahead in today’s competitive market, it’s important to have a professional website, functional website packages, and a well-designed website process that can showcase your skills, services, and experience.
Systems, tools and strategies to dominate tradies digital presence
We start by working with businesses and analysing what it takes for next-level marketing to get results. Then, the company starts developing using its skills and experience to build a good structure to produce results. Finally, client approval allows for a complete digital platform ready for surpassing expectations and reaching the desired goals.
What to Consider in Your
Tradie Website Design?
There’s no question that tradies need a website. In fact, in today’s online world, it’s pretty much essential. But what exactly does a tradie website need, how many pages should be placed and how can you make sure yours is up to scratch?
Here are a few things to consider when it comes to the tradie website design process:
You’ll want your customers to remember your domain. So try to choose a short domain but also make it easy to remember.
First and foremost, your new website should be easy to navigate and user-friendly. Potential customers should be able to quickly find the information they’re looking for without any difficulty. Customers may want to call, fill out a form, see reviews or see your previous work.
When it comes to tradie website design, less is definitely more. A clean and straightforward design will be much more effective to deliver great communication and marketing solutions than one that is overloaded with information, stock photos, or graphics.
More and more people are using their phones and tablets to browse the web, so it’s important that your site is easy to view on smaller screens. This means avoiding large blocks of text and using clear and concise headings to break up the content.
It’s also a good idea to use larger font sizes to make your site easier to read on mobile devices. Developing websites that are responsive to all devices is now one of the specific requirements, so make sure your web designers and web builders can deliver this.
Make sure your tradie website includes all the essential information potential customers will be looking for in relevant pages, such as your contact details, service offered, a local area covered, bank transfer process, and prices.
If you have any special offers, discounts, or ongoing marketing campaign, be sure to include these as well on your professional website.
In the trade business, you want potential customers to be able to reach you easily, so fill in your phone number and email address in pages where they can’t miss it. As well as some call to action so potential clients can get enticed into giving you phone calls.
To build websites is to also include the logo designs of a phone to all of the tradie websites because this will make you look more credible as a small business and make digital marketing efforts effective.
One of the best ways to build trust and credibility with potential customers is to showcase positive reviews and testimonials of your trade business from your existing clients.
Hearing from other satisfied customers can go a long way in convincing someone to use your services. So make sure you have stocks of photos from your previous projects on your site.
If you have any before and after photos or videos of your work, it is better to be sure to include these as well on one of your tradie websites pages. This is a great way to show off your skills and give potential clients an idea of what you’re capable of.
Tradie websites are an excellent opportunity to show off your personality and let potential clients know what you’re all about.
Use your site to tell your story and let people know what makes you and your business unique by adding a custom design or even a logo design. This is your chance to stand out from the crowd, so make the most of it!
If you want your new website to be easily found by potential customers, then you need to make sure it’s optimised for search engines. This means using the right keywords and phrases in your content.
There are a number of ways to improve your tradie website’s SEO (search engine optimisation), so it’s important to work with a web designer or digital marketing specialist who can help you implement these changes.
By following these tips, you can be sure that your tradie website design is up to par and that you’re giving your own business the best chance to attract more leads.
Get a professional tradie web design for your business
Make it easier for your prospects to find and manage the information they’re looking for and get in touch with you. Investing in a professionally designed website and branding, along with search engine optimisation service is one of the best things you can do for your business. You may also want to consider running Google Ads until your SEO gets full traction.
Align your website with your marketing campaigns
Email marketing campaigns? SMS marketing campaigns? They’re no brainers – right? They are so much more stable and cost WAY less than other types of marketing. So capturing email and phone number with a simple follow-up sequence is a must.
We build websites with your customer journey in mind
From the moment a prospect lands on your website, we make it really easy for them to convert to a sale. Starting with solid keyword research we help you attract and capture the lead of your ideal customer. More traffic. More sales.
Website Marketing -
SEO, Facebook ads or Google ads?
Google ads and Facebook ads can be really expensive and unpredictable. We are SEO experts and will get you ranking for keywords that will produce results. Do you already have a website but the traffic doesn’t convert? Or even worse… There is no traffic? You need SEO.
SEO for Tradies - lead generation
You need local leads. You really don’t want to be travelling far and wide to do quotes. Not when you could be quoting a similar job in a much closer suburb. It just chews up too much of your time. Your precious time that you could spend with family or friends or anything else you like.
We understand this and that’s why we focus your SEO on local leads. Get more leads. Locally.
We can make things happen for you. Let us build you a beautiful website!
If you’re looking for a tradie website designer that delivers, get in touch with the team at PurpleCow today. We specialise in creating and designing beautiful and user-friendly tradie websites that are sure to get you results. We understand what you need to showcase your work and generate more leads.
Website maintenance & support tradies digital presence
Once you have your shiny new website, you will need support. Whether you need ongoing content creation, hosting, SEO or other digital marketing services, we’ll be here to support your journey.
We have website care plans to suit your budget and requirements. Software needs to be kept up to date to keep your website safe. We offer great support at very affordable prices.
High Performance Hosting
All our hosting is on Australian state of the art servers. Our speeds, performance and security for our sites it top priority. In fact, since Google sees performance as a ranking factor, our high performance hosting is part of our SEO strategy.
Wanna work with us?
Hire us today!
A website is a digital tool for your business. It needs to be eye-catching and easy to use. We understand that there is so much more than a beautiful website design that will make your business shine online. Let’s have a chat and see how we can help you grow your business together.
Questions about Websites for Tradies?
Yes we have very affordable website packages for tradies. See all our services here.
Our website care plans offer support for your website needs.
