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25July,2016By admin

4 Quick Steps To Improve Your Online Marketing

OK, so you have your shiny new website, but what next?  How do you get it performing?  Here are 4 easy steps that literally only take a few hours a month but are a great way to get that online marketing plan off to a great start.

1. Send an Email

Email marketing is one of most effective ways to market your business. Send an email update to your list on a consistent schedule and always include something valuable for your audience. Don’t just go for the hard sell.

Our top recommendations:

  • Send the email on a consistent schedule. If you’re just starting out, we recommend monthly emails to give you time to build your content.
  • Don’t include all the content in the email, link to your website to read the rest of the content, such as a blog post.
  • Personalise the email by including the recipients name. All of the major email providers allow you to do this.
  • Experiment with different subject lines to improve your open rate

2. Write a Blog Post

Content is king and your website’s blog is the best place to produce this content.

A collection of useful articles on your blog is an asset to your business as it grows you website’s visibility in search engines, gives you a catalog of articles you can point your customers to when they are looking for more information about a topic, and the content positions you as an expert within your niche.

Our top recommendations:

3. Engage Within Social Media

Social media isn’t just about posting updates on what you’re eating or where you’re traveling, it’s about engagement.

Connect with your audience and grow a following by posting content that is useful to them. Show you care by asking questions, making connections and contributing to conversations.

Our top recommendations:

  • Post new updates at least a few times per week
  • Images perform much better than text so always include a photo with your post to increase engagement and reach
  • Use hashtags to improve your reach and target a specific audience
  • Use a social media management tool to schedule in your posts, such as the built-in Facebook post scheduler, CoSchedule, Hootsuite and Buffer.

4. Always Provide Value to Your Audience

When you are sharing content with your audience, always think of what they would want to read and what would provide them value.

Sure it’s great to talk about yourself and what’s going on in your business, but the best results come from useful, engaging and visual content that your audience is genuinely interested in.

When you’re not sure what to share, I suggest looking at others in your industry to see what is working for them. Check out your competitor’s posts on social networks – what are they posting? What posts are getting high levels of engagement?

 

 

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