What Is Website Accessibility? Website accessibility is the practice of making website content accessible to people with disabilities as well as to everyone else. Accessibility is not only a moral and legal obligation but also a good business strategy. It improves user experience, SEO and increases ROI. On this page, we will explain why website […]
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Website maintenance is the process of keeping a website up-to-date, secure and functional. It involves regularly checking the website for issues, errors and making necessary changes and updates. Doing so improves the website’s performance and functionality. Unfortunately, this is something many businesses ignore. However, maintenance is essential for any business that wants to have a
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What is high quality content and why do you need it? To many, the importance of content is still a bit of a mystery. However, the content on your web page is more important than ever before. Let’s take a look at why you need to have high-quality content on your website. Table of Contents
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HIPAA compliance is a vital aspect of healthcare marketing. It ensures the protection of patients’ privacy and trust. What does it stand for? HIPAA stands for the Health Insurance Portability and Accountability Act of 1996. Table of Contents What is HIPAA Compliance Healthcare Marketing? HIPAA compliance is a vital aspect of healthcare marketing. It ensures
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Content marketing is a strategic approach to creating and distributing relevant and valuable content to attract and retain website visitors. Most importantly, the content needs to be relevant. Also, it needs to be supplied or added to a website continuously. Content marketing does not include one kind of content. If you are looking to make
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In the rapid-fire world we live today, the digital landscape has transformed how businesses operate, communicate, and even value their resources. In the epicenter of this transformation lies an enterprise’s most valuable but often underappreciated resource – the Digital Assets. From that essential customer email list to your robust social media profile, digital assets are
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Business Digital Assets are vital tools in today’s world. Digital Asset Management, often abbreviated as DAM, is like a sophisticated digital library, a tool that stores, organizes, and shares your creative files like images, videos, documents, animations, and more. These are your business digital assets. Think of it as a super-powered Dropbox, where you can
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The Battle: Black Hat vs White Hat SEO In the digital battleground of Search Engine Optimization (SEO), two factions stand in stark contrast, battling for supremacy in search engine rankings – the Black Hats and the White Hats. Like in an old Western movie, these designations aren’t just mere labels; they symbolize two profoundly different
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Occupational therapists (OTs) hold an integral role in enhancing the quality of life for many. This pivotal role, however, needs effective marketing to transform lives on a wider scale. So how can female-led occupational therapy services like yours build a robust presence and value in the medical sector? PurpleCow Digital Marketing breaks down impactful strategies
What is SEO? SEO stands for search engine optimisation. It is the process of increasing the volume of your dentist’s website search results. Using the best SEO practices on your website helps the site rank higher in Google search results and other search engines. In other words, SEO is a marketing opportunity which can help
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