A wire labeled "site down" indicating website maintenance.

What Is Website Maintenance? Everything You Need to Know

Leave a Comment / Website, Web Care Plans, Website Maintenance, WordPress / Angie Neal

Website maintenance is the process of keeping a website up-to-date, secure and functional. It involves regularly checking the website for issues, errors and making necessary changes and updates. Doing so improves the website’s performance and functionality. Unfortunately, this is something many businesses ignore. However, maintenance is essential for any business that wants to have a […]

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A notebook with the words "quality content" written on it.

What Makes High Quality Content?

Leave a Comment / Content Marketing / Angie Neal

What is high quality content and why do you need it? To many, the importance of content is still a bit of a mystery. However, the content on your web page is more important than ever before. Let’s take a look at why you need to have high-quality content on your website. Table of Contents

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A healthcare professional writing protected health information for content marketing.

A Guide to HIPAA Compliance Healthcare Marketing

Leave a Comment / Medical, Content Marketing, Medical SEO / Angie Neal

HIPAA compliance is a vital aspect of healthcare marketing. It ensures the protection of patients’ privacy and trust. What does it stand for? HIPAA stands for the Health Insurance Portability and Accountability Act of 1996. Table of Contents What is HIPAA Compliance Healthcare Marketing? HIPAA compliance is a vital aspect of healthcare marketing. It ensures

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A female doctor providing content marketing for healthcare while typing on a laptop computer.

Why Content Marketing For Healthcare Matters

Leave a Comment / Medical, Content Marketing, Medical SEO / Angie Neal

Content marketing is a strategic approach to creating and distributing relevant and valuable content to attract and retain website visitors. Most importantly, the content needs to be relevant. Also, it needs to be supplied or added to a website continuously. Content marketing does not include one kind of content. If you are looking to make

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A comprehensive guide to unlocking value from your business's digital assets.

Unlocking Value from Your Business Digital Assets: A Comprehensive Guide

Leave a Comment / business digital assets, Digital Asset Management, Digital Marketing / Angie Neal

In the rapid-fire world we live today, the digital landscape has transformed how businesses operate, communicate, and even value their resources. In the epicenter of this transformation lies an enterprise’s most valuable but often underappreciated resource – the Digital Assets. From that essential customer email list to your robust social media profile, digital assets are

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Digital Asset Management – Get Organised & Stay Ahead

Leave a Comment / Digital Asset Management, Digital Marketing / Angie Neal

Business Digital Assets are vital tools in today’s world. Digital Asset Management, often abbreviated as DAM, is like a sophisticated digital library, a tool that stores, organizes, and shares your creative files like images, videos, documents, animations, and more. These are your business digital assets. Think of it as a super-powered Dropbox, where you can

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Black Hat vs White Hat SEO

Unlocking Practice Growth: A Comprehensive Guide to Marketing for Female-Led Occupational Therapy Practices

Leave a Comment / Occupational Therapy, Digital Marketing, Marketing, Medical, Medical SEO, Small Business / Angie Neal

Occupational therapists (OTs) hold an integral role in enhancing the quality of life for many. This pivotal role, however, needs effective marketing to transform lives on a wider scale. So how can female-led occupational therapy services like yours build a robust presence and value in the medical sector? PurpleCow Digital Marketing breaks down impactful strategies

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The Benefits Of SEO For Dentists

Leave a Comment / Dentists, Digital Marketing, Medical SEO, SEO / Angie Neal

What is SEO? SEO stands for search engine optimisation. It is the process of increasing the volume of your dentist’s website search results. Using the best SEO practices on your website helps the site rank higher in Google search results and other search engines. In other words, SEO is a marketing opportunity which can help

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13 Effective Marketing Strategies for Small Business Success

Leave a Comment / Small Business, Digital Marketing, Marketing / Angie Neal

Let’s face it, coming up with marketing strategies for small business is hard! Running a small business comes with its own set of challenges. Limited resources, fierce competition, and the need to stand out in a crowded marketplace can make success feel elusive. However, with the right marketing strategies in place, small businesses can thrive

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Author name: Angie Neal