​​Do you need a Keyword and Competitor Analysis?

Taking a peek over your competitor’s keywords and rankings? Competitor analysis allows you to study your rival’s marketing strategies, keywords, and content to predict their activities enough for you to take action and stay ahead of the market.

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keyword & competitor analysis<

keyword & competitor analysis

What is a Keyword and Competitor Analysis?

Here’s what keywords and competitor analysis do

There’s nothing wrong with taking a peek over your competitor’s activities. After all, you want to know what ticks your potential customers’ likes and dislikes. A little competition is good – unless you copied their exact marketing science and get framed for it. If you want to rank well in organic search, you need keywords competitor analysis.

  • Know your competitors and their weaknesses
  • Understand what works in your niche
  • Learn how saturated the market is and how you can counter it
  • Employ appropriate SEO techniques for your site and industry
  • Review and measure strategies

Keyword research is the basis of every SEO campaign for better digital marketing practices. Using popular and relevant keywords helps structure your content for organic searches in the long run. So, what are the keywords your competitors are using?

Are Keyword and Competitor Analysis important?

If you want to beat your competitors, focus your efforts on keyword research when creating better content. Keyword and competitor analysis define and strengthen search intent.

Clearer and more effective campaign and content.

You craft better content with users engaging with it. By tailoring your content and campaigns with the keywords used by your prospects, they get connected to your site through high-content keyword usage.

Understand how your competitors are faring in the industry.

Are your competitors doing much better than you? How do they fare well in the industry? Analysis lets you glimpse how they strategize and execute their campaigns and how you can do better also.

Let you see keywords you haven’t used yet.

Probably you’re using the same keywords all over again, but, maybe there are newer ones to craft campaigns with. Keyword research allows you to see which ones have higher volume search and what to invest in.

Keyword and competitor analysis reports

What PurpleCow Digital Marketing can offer you?

Keyword research and competitor analysis is the foundation of your content and campaigns. You can do this on your own, but, it’ll take all your time and effort to finish your study.

Rather than going alone, why not enlist the help of our professionals for your competitive analysis? With over 10+ years’ experience in marketing research and studies, we’ll delve into your competitor’s keywords and craft a plan to put your campaigns into the spotlight.

Contact PurpleCow Digital Marketing today and we’ll get sleuthing for you.






​What do our clients say about us​

We had a really great experience with Angie. She has built 2 sites for us and we were so happy with the quality, timeliness and price we have moved all our work over to her. We were overcharged by a previous web designer who gave us site full of broken English. It was obvious it had been build by overseas cheap Labor but the bill was like MIT grads had built it. Angie, is honest, ethical and fair.

David Bradford

Angie is amazing. She has helped my business threefold. Why spend a week trying to work out how to do something, getting frustrated along the way, when Angie can do in a few minutes. Do what your best at and leave the digital marketing to the professionals. Thank you so much Angie and your amazing team.

Debbie Haworth

Our website is amazing and its all because of Angie at PurpleCow. She worked extremely hard at delivering exactly what we required in a limited time frame. She was always available by phone and would respond to email enquiries every day. I would highly recommend Purple Cow 🙂

Suzanna Luketic

I had a really poor experience with my last web designer. I advertised online and Angie Neal responded. Not only was she able to fix the issues created by the other provider, but Angie has gone on to create another two sites for me. She’s also designed numerous landing pages too. I’ve included PurpleCow Digital in my preferred supplier page on my website – I think that tells all doesn’t it?

Bob Aldons

As a business, finally we feel safe to leave the website and digital marketing to a reliable company —PurpleCow. We have tried few digital marketing companies before with bad experience. So we r very cautious now. Angie is very helpful and knowledgeable about the work she is doing. Her team is very efficient to get the work done and greatly improve our online brand. They are very trustworthy and we recommend them to our friends and clients too.

Jasmine Xie

I am very happy with our website, it was designed as per our brief and delivered on all our expectations. It is interactive, user-friendly and links seamlessly to our class booking system. We love our website !!

Liza David

Handball Queensland has used Angie and PurpleCow on a number of occasions to design marketing material for our events. She has always delivered a quality product on time and cost-effectively. Wouldn’t think of going anywhere else!

David Gardner

I called Angie for help after another firm left us high and dry. Angie was able to guide us through the disastrous situation and has turned around the mess the last company left us with. She has been ever so patient, with valuable input and suggestions and professional and clear communication at all times.

From dealing with a company where we got no structure to then dealing with Angie at PurpleCow who got us wireframes, who clearly set our the process and what we would expect was just fantastic and made the process easier than we could ever have imagined.

I couldn’t recommend Angie and the team more highly.

Sara Birtwhistle

PurpleCow digital marketing deliver! Great team, easy to work with, producing quality outcomes. Not just a web developer either. PurpleCow helped us build a niche marketing solution for print and digital media.

Jon Charles

PurpleCow digital marketing is an exceptional business that provides holistic marketing strategies and support. We had an awful experience with another provider and Angie and her team were able to clearly identify solutions in just one day when previously we had waited months and still had no resolution. Angie is highly skilled and honest, she provides realistic appraisals of the work required and her ability to undertake it.

Sam Wharemate

Angie is a very supportive web manager, who will assist a client to have a professional site that they can be proud of and reflects the message they want to convey. Angie constantly works on her own professional development so that she can offer her clients the latest innovations in web design. This gives clients value for money and a return on investment.

Brendan Watson

Beautiful Work. Thank you. Nekia Mum’s Mini Masterpieces ☺

Nekia Neal


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