PURPLECOW DIGITAL MARKETING

Is Your Website Working For You?

Get an immediate overview of your website with our FREE SEO WEBSITE AUDIT. We have a free SEO audit tool that will let you know exactly what you can do right now to make your website stand out to the right audience.

Get Your Free SEO Website Audit Report Now

Simply fill out your Website, First Name and Email to get your

​ARE YOU READY TO WORK?

​Let's work together and ​improve your ​business !

Are you ready to start the conversation? Great results don’t just happen, they happen because you make them happen. Let’s get your great results started today!

Agreement, SEO, Website Design, care plans, Website Management

SEARCH ENGINE OPTIMISATION

SEO can help your business stand out online.

We are really passionate about the performance and SEO of our clients’ websites. You can have the most beautiful site in the world, but if no-one sees it, what really is the point?

Tools like GT Metrix and our FREE SEO AUDIT TOOL, can help give you a greater understanding of what can be improved on your website. What’s more, both these tools are FREE!

There are quite a few components when it comes to SEO. Keywords, Tags, Meta, Backlinks etc, etc. If you feel really confused by all this, don’t worry, you aren’t alone.

SEO is really important for small business. Read on to see what you can do to make your website perform better and get more leads to your business. 

Benefits of a Free SEO Website Audit Report.

​What are the benefits of a Free SEO Website Audit Report?

A website audit is a comprehensive report analysing performance, speed, SEO, security, design and other aspects of your site.  There are lots of audits you can do for your site. There are many paid as well as free tools that will give you a good report so you can see the areas of your website you should fix and improve. You can even do your own audit, but we have made the process easy & free. There are often many fix-its for optimization opportunities and the report will help you identify these.

So, why get an SEO audit?

An effective SEO audit will reveal the problems and weaknesses in your SEO strategy as it performs technical analysis in both on-page and off-page practices. It’s critical to assess your website and have insights to tell you what’s working (and what isn’t) on your SEO strategy. SEO audits provide a measurement variable for active actions you can take and how you can boost your site to rank higher.

The 4 Pillars of SEO

Search Engine Land breaks down the 4 Pillars of SEO and explains how these 4 components affect the strength of a website within search engines. 

The 4 key components that make up the Pillars of SEO that you should consider are:

  1. Technical SEO: How well your content can be crawled and indexed by search engine bots.
  2. Content: Having the most relevant and best answers to a searcher’s question. Essentially, search engines want to return the most relevant and subject knowledgeable website to a user’s query.
  3. On-site SEO: The optimization of your content and HTML. This includes metadata, schema mark up, alt image tags etc.
  4. Off-site SEO: Building authority to ensure Google stacks the deck in your favour. Backlinks from quality websites, is a great way for the search engines to see your site is a trusted source of information. 

Of course, these 4 areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your efforts.

A quality SEO Website Audit can give you the metrics and starting point to understand where you should focus your time and efforts. 

Technical SEO

Technical SEO refers to the performance of a website and the technical aspects a search engine bot can read. All web pages are ranked prior to them being delivered to the end user’s search. It is really important to ensure the speed of a website page is under 5s. Images should be optimised to reduce loading time and also delivered on a lazy load method.

Security, caching, quality hosting, use of a CDN can all help optimize the website and get better rankings on search engines.

Content

The focus here is optimising content for SEO to a level that it earns backlinks from authority websites and drives your Google rankings up. How do you do it?

SEO has come a long way, from being overrun by stuffed keywords, to now an industry dependent on quality content. What is now clear is that digital marketing is only as effective as the sum total of useful content. Clearly, content is king, but be warned, duplicate content is NOT ok. 

The most important strategy in content development is to focus on consumer needs. The biggest mistake people make is developing content for search engines rather than creating it for the end-user. In the SEO profession, we say to produce human first content.

On-Site SEO

On-site SEO, is all about that – how the SEO has been presented on your site or each page. When search engines crawl a website, they are looking for certain elements to understand the full meaning of each page. 

There needs to be a certain amount of saturation of the keyword or long tail keyword. Items like meta descriptions, alt image tags, schema mark up are all really important too.

A search engine cannot see an image, they can however read the associated alt image tags to understand what a picture is of and how it relates to the page.

Using a tool plugin like Rank Math can help you to develop a strong on-page SEO strategy.

Internal linking also helps a search engine get a better understanding of your website and to determine where your page and website should be ranked. 

Off-Site SEO

An effective SEO audit will reveal the problems and weaknesses in your SEO strategy as it performs technical analysis in both on-page and off-page practices. It’s critical to assess your website and have insights to tell you what’s working (and what isn’t) on your SEO strategy. SEO audits provide a measurement variable for active actions you can take and how you can boost your site to rank higher.

Using the services of local Business Directories or other quality backlink sources is a great place to start.

SERVICES

Services we offer

BLOG POSTS

​Read our recent articles​

Learn new digital marketing skills with our blog posts. We want to bring the most relevant and informative blog posts to help you elevate your business. Read our articles here and learn some new skills today!

nonprofit organizations people piecing puzzle together

5 Big Areas in Nonprofit Organizations that Pose Challenges

While everyone works hard to accomplish social good, it’s hard running nonprofit organizations, especially with policies and regulatory requirements.

Read More →
blog posts ideas

5 Free Ways on How to Generate New Ideas for Your Blog Posts

Finding sustainable ways to generate new blog posts can be a challenge, but there are ways to make the process easier.

Read More →
e-commerce-platform

3 Best E-commerce Platform for Small Businesses

As a small business owner, setting up an e-commerce platform is crucial for customers to transact with you.

Read More →
person holding loyalty marketing card

Loyalty Marketing Ideas for Your Business

Learn how to keep customers with our loyalty marketing ideas. What keeps your customers happy and engaged to transact with your business?

Read More →
man thinking of a business idea

How to Evaluate a Business Idea Before Launching It

To evaluate a business idea, you must write down all aspects that can affect your company. This goes by brand image, product development, and marketing plan.

Read More →
good customer service helps customers

Everything You Need to Know About Good Customer Service

Customer service is the interaction between business and paying customers – especially when they have concerns.

Read More →

​Wanna work with us?​ Hire us today!

A website is a digital tool for your business. It needs to be eye catching and easy to use. We understand that there is so much more than a beautiful website design that will make your business shine online. Let’s have a chat and see how we can help you grow your business together. 

Scroll to Top

5 Things to Fix On your website in the next 5 days to increase sales

Download our FREE e-book and drive more traffic and sales in the next week.